Aquarius
Aquarius (Coca-Cola).svg
TypeSports drink
Functional water
Juice (Latin America)
ManufacturerThe Coca-Cola Company
Country of originJapan
Introduced1983; 39 years ago (1983)
Related productsPowerade, Gatorade.

Aquarius (アクエリアス) is a sports drink manufactured by The Coca-Cola Company. It originated in 1978[citation needed], and was first introduced in 1983 in Japan as a grapefruit-flavored sports drink,[1] as a response to a competitor's brand of sports drink called Pocari Sweat. It was introduced in Spain and Portugal in 1991, and was the official drink of the 1992 Summer Olympics in Barcelona, 1994 Winter Olympics in Norway, 2008 Summer Olympics in Beijing, and 2016 Summer Olympics in Rio de Janeiro; Aquarius will also be the official drink of the 2020 Summer Olympics.[2][3] The brand has been heavily marketed by giving away free samples in sporting events.[4]

Currently, it is marketed in Spain, Argentina, Belgium, Brazil, Chile, China, Germany, Hong Kong, Japan, Iceland, Indonesia, Luxembourg, Macau, Morocco, the Netherlands, Peru, Portugal, Russia, Serbia, Singapore, Switzerland, Taiwan, Thailand and the United Kingdom.[5] The majority of its consumers are non-athletes.[3] Aquarius is available in the following flavors: Citrus Blend, Grapefruit, Lemon, Orange, Watermelon, Red Peach, Blueberry and Tropical.[5] The availability of these flavors changes from country to country.

In Malaysia, the Maldives and Brazil, bottled water is also available under the Aquarius brand.[5]

Aquarius worldwide

Aquarius Bottle.jpg

Argentina

In Argentina, is also available under the brand of "Aquarius by Cepita". Cepita is a local juice based-product company owned by Coca-Cola.

Belgium

Brazil

Chile

In Chile, it is also available under the brand of "Aquarius by Andina".

China

In China，it is sold under the brand of "Shuidongle" (Chinese: 水动乐) because Shanghai Maling Aquarius Co., Ltd.(Chinese: 上海梅林正广和股份有限公司), a subsidiary of Bright Food owns the trademark "Aquarius" in China.[6]

Germany

Hong Kong and Macau

Iceland

Indonesia

Japan

Morocco

Netherlands

Peru

In Peru, "Aquarius Frugos" is sold nationwide in 500 ml plastic bottles.

Portugal

Russia

Spain

Switzerland

United Kingdom

Aquarius was launched in the United Kingdom in Spring 2019 with two flavour offerings, in 400ml bottles and 900ml bottles. It's marketed as a functional water based hydration drink.

Vietnam

References

  1. ^ Coca-Cola Bottling Website - Aquarius Archived February 24, 2007, at the Wayback Machine
  2. ^ "Coca-Cola Singapore". Archived from the original on 2013-05-13. Retrieved 2013-09-18.
  3. ^ a b (in Spanish) Coca-Cola España - Productos Archived 2006-06-18 at the Wayback Machine
  4. ^ Lagae, Wim (2005). Sports Sponsorship and Marketing Communications: A European Perspective. Pearson Education. p. 209. ISBN 9780273687061.
  5. ^ a b c The Coca-Cola Virtual Vender Archived 2011-05-17 at the Wayback Machine
  6. ^ ""正广和"的"前世今生"".
  7. ^ Coca-Cola Japan - Aquarius
Categories