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((Short description| Manufacturer of ski related projects based in Park City, Utah))
((more citations needed |date=September 2012)) 
((Infobox company
| name     = Armada Skis
| logo     = Armada ski logo.png
| logo_size = 250px
| foundation       = ((Start date and age|2002))
| location_city    = [[Park City, Utah]] 
| location_country = United States
| area_served = Worldwide
| type = [[Subsidiary]]
| industry = [[Sports equipment]]
| products         = [[Freestyle skiing|freestyle skis]], [[clothing]]
| parent = [[Amer Sports]]
| homepage         = [https://www.armadaskis.com/en-us armadaskis.com]
))

'''Armada''' is an American manufacturer of skis, poles, technical outerwear and skiing-related softgoods, based in [[Park City, Utah]] with a European office in Innsbruck, Austria. The company's products are sold in over forty countries worldwide through wholly owned subsidiaries and distributors.((citation needed|date=September 2012))

==History==
Armada was founded in 2002 by a group of professional skiers and the ski and snowboard photographer Chris O'Connell, with backing from British venture capitalists.  Its founding team of owner-riders consisted of [[Tanner Hall (skier)|Tanner Hall]], the late [[JP Auclair]], [[JF Cusson]], [[Julien Regnier]], [[Eric Iberg]] and [[Boyd Easley]].<ref>[https://web.archive.org/web/20071118124051/http://www.armadaskis.com/company/ "Company"], Armada Skis website</ref><ref name=si>[http://sportsillustrated.cnn.com/vault/article/magazine/MAG1114375/index.htm "Business Is Taking Off"], Sports Illustrated, December 6, 2004</ref><ref>((cite web|title=Armada Skis: The Pipe Cleaner brings pro level performance to the masses|url=http://www.theskichannel.com/gear/20100812/armada-skis-the-pipe-cleaner-brings-pro-level-performance-to-the-masses/|work=Ski Channel website|date=August 12, 2010))</ref> They launched with 2 freestyle skis, the AR5 and ARV.<ref>((cite web|title=Nouveautés Skis ARMADA 2013|url=http://www.skieur.com/actu-nouveautes-skis-armada-2013|work=Skieur.com|date=Feb 7, 2012))</ref>

Armada [http://www.ocbj.com/news/2014/dec/30/costa-mesa-firm-headed-utah/ moved in 2014] from the founding home base of [[Costa Mesa]] to Park City, Utah.   Erik Snyder, former CEO of Armada [http://www.newschoolers.com/news/read/Step-Armada-Skis-World-HQ was quoted] saying "The combination of Utah's business environment and abundance of world-class skiing make Summit County the ideal home for Armada's future."

On March 29, 2017, Armada was acquired by Finnish winter sports conglomerate [[Amer Sports]] for $4.1 million.<ref>((Cite news|url=http://www.powder.com/stories/armada-amer-acquisition/#6gACxDwl0HczceIG.97|title=Indie Brand Armada Acquired by Huge Winter Sports Conglomerate|date=2017-03-29|work=POWDER Magazine|access-date=2017-03-30|language=en-US))</ref>

==Company==
Armada bills itself as skiing's first rider-owned, rider-operated manufacturer.((citation needed|date=September 2012))  It works closely with ski professionals, who design their own products and are rewarded with equity in the company.<ref name=si/> Armada is known to the general public largely due to its association with multiple-time [[Winter X Games]] champion [[Tanner Hall (skier)|Tanner Hall]], who is a founding team rider.<ref>((cite news|title=School of hard knocks, Skier Tanner Hall has taken a unique path to success|url=http://nl.newsbank.com/nl-search/we/Archives?p_product=NewsLibrary&p_multi=CSGB&d_place=CSGB&p_theme=newslibrary2&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=116F9B58C091EF60&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM|newspaper=Gazette, The (Colorado Springs, CO)|date=January 25, 2007))</ref>  In addition, Armada is credited with helping to shift mainstream perception of skiing in a younger, more dynamic direction through its unusual graphics and savvy marketing.<ref name=test>Higgs, Philip, [https://www.nytimes.com/2005/11/10/garden/10ski.html?scp=1&sq=armada%20skis&st=cse "The Jolt of Spray Paint on Snow"], New York Times, November 10th 2005.</ref> It operates online stores in the US, Canada, France, and Germany.<ref>((cite web|last=Knowles |first=Lori |title=Armada Skis Opens Online Store for Canada |url=http://www.skipressworld.com/en/ski-news/gearapparel-3/57954-armada-skis-opens-online-store.html |work=Ski Press World |date=December 8, 2008 |url-status=dead |archiveurl=https://web.archive.org/web/20101128143111/http://skipressworld.com/en/ski-news/gearapparel-3/57954-armada-skis-opens-online-store.html |archivedate=2010-11-28 ))</ref> In 2011 it announced a partnership with fabric makers [[Gore-Tex|Gore]].<ref>((cite web|last=Lampert|first=Henrik|title=Armada teams up with Gore for 2012|url=http://freeskier.com/stories/armada-teams-gore-2012|work=Free Skier|date=November 17, 2011))</ref>
[[File:Armada Skis.jpg|thumb|372x372px|2023 Armada Declivity 92ti skis]]

==Team==
Armada's current pro team consists of [[Tanner Hall (skier)|Tanner Hall]], [[Jacob Wester]], [[Phil Casabon]], Mehdi Trari, [[Mike Hornbeck]], [[Riley Leboe]], [[Torin Yater-Wallace]], [[Kim Boberg]], [[Henrik Harlaut]] and [[Sammy Carlson]]<ref>((cite web|url=http://armadaskis.com/team/ |title=Team &#124; ARMADA SKIS |accessdate=2013-10-31 |url-status=dead |archiveurl=https://web.archive.org/web/20131102174556/http://armadaskis.com/team/ |archivedate=2013-11-02 ))</ref>

==Products==
Products for the 2020/2021 season include skis, poles, bindings, ski wear and accessories. The ski includes lineup includes for men the ARV, Declivity, JJ, Whitewalker, Stranger, Edollo, BDOG, ARG III, Magic J and Tracer.<ref name="Armada Skis">((cite web|last=|first=|date=Nov 22, 2020|title=Armada Skis|url=https://shop.armadaskis.com/en-us/men/skis.html|url-status=live|access-date=|website=|archive-url=https://web.archive.org/web/20200309195742/https://shop.armadaskis.com/en-us/men/skis.html |archive-date=2020-03-09 ))</ref> Women's skis include the ARW, Trace and Victa.<ref name="Armada Skis"/> Children's skis include the ARV, ARW, Tantrum, Bantam and Kirti.<ref name="Armada Skis"/> The JJ is claimed as being "the first all-mountain powder ski with rocker".<ref>((cite web|title=Armada JJ: Two Skis in One Quiver|url=http://www.theskichannel.com/gear/20090601/armada-jj-two-skis-in-one-quiver/|work=The Ski Channel website|date=June 1, 2009))</ref>

==References==
((Reflist))

==External links==
* ((Official website))

((Anta Sports))
((Sports equipment brands))
((Authority control))

[[Category:Companies based in Costa Mesa, California]]
[[Category:Ski equipment manufacturers]]
[[Category:2017 mergers and acquisitions]]

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