Arnold Worldwide is an American advertising agency headquartered in Boston, Massachusetts. The agency is part of Havas, a global advertising holding company based in France.[2] Some of Arnold's clients include Progressive Insurance, Cox Communications, and AmeriSave.[1]
History
Arnold Rosoff founded the company in 1946. Upon retirement in 1986, Rosoff sold the agency to his employees. Ed Eskandarian, a former partial-owner of the Boston Red Sox,[3] acquired the agency in 1990 and grew Arnold "through about a dozen acquisitions".[4] One of the most notable deals was the acquisition of Emerson Lane Fortuna,[5] an advertising agency with annual billings of $20 million. Eskandarian sold the agency to Snyder Communications in 1995, and Havas acquired Snyder Communications and Arnold in 2000.[6] Eskandarian retired at the end of 2010.
In 2005, Advertising Age ranked Arnold as the 19th largest American agency with revenues of $114m.[7] A year later, Advertising Age listed Arnold Worldwide as the 28th largest American agency with revenues of just under $90m.[8] According to Adweek, Arnold Worldwide's revenue in 2009 was estimated at $235m.[9]
After struggling to gain accounts earlier in the year, Arnold Worldwide won the Panasonic account at the end of 2009.[10] The agency hired Andrew Benett as CEO in February 2010[11] and had won eighteen new client accounts by the end of the year, earning them the “2010 Comeback Agency of the Year” title from Ad Age.[12] In 2011, Ad Age chose Arnold as one of 10 agencies to be included on its annual Agency A-List. The Delaney Report, an industry newsletter, declared Arnold Worldwide "Best Ad Agency in the Nation" for the third quarter of 2010 as a result of their "strong new business track record."[9]
In December 2013, Pam Hamlin was named global president of Arnold Worldwide, after having served as president of Arnold's Boston office since 2006.[13]
August 2017, Icaro Doria was named Global Chief Creative Officer, after having served as CCO of DDB New York.[14]
In June 2018, it was announced that Kiran Smith, former marketing chief of Brookstone, would replace Hamlin as CEO.[15]
December 2019, George Sargent, President of Havas Media Boston, was appointed CEO of Arnold Worldwide with Sean McBride assuming the role of chief creative officer.[16]
As part of a larger restructuring, Bre Rossetti was promoted to Chief Strategy Officer; Vallerie Bettini to Chief Client Officer; Julianna Akuamoah to Chief Talent Officer, and Cass Taylor to Chief Operating Officer.[17]
