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((Short description|Bus operator in Yorkshire, England))
((Use dmy dates|date=September 2023))
((Use British English|date=April 2020))
((Infobox Bus transit
|name            = Arriva Yorkshire
|image           = YX17NKP Arriva Yorkshire 1965.jpg
|image_caption   = [[Arriva Sapphire|Sapphire]] liveried [[Alexander Dennis Enviro400 MMC]] in [[Leeds]] in July 2017
|company_slogan  =
|parent          = [[Arriva UK Bus]]
|founded         = 1997
|headquarters    = [[Wakefield]]
|locale          =
|service_area    = [[West Yorkshire]]<br>[[South Yorkshire]]<br>[[East Riding of Yorkshire]] and the southern areas of [[North Yorkshire]]
|hubs            =
|stations        =
|routes          =
|depots          = 5
|fleet           = 320 (February 2024)
|annual_ridership=
|fuel_type       =
|operator        =
|ceo             =
|website         = [http://www.arrivabus.co.uk/Yorkshire/ www.arrivabus.co.uk/Yorkshire]))

'''Arriva Yorkshire''' is a major bus operator providing services primarily within and across [[West Yorkshire]], although it also provides service in some parts of [[South Yorkshire]], [[East Riding of Yorkshire]] and southern areas of [[North Yorkshire]]. It is a subsidiary of [[Arriva UK Bus]].

==History==
((more citations needed|section|date=July 2022))
[[File:West Riding Buses bus 252 (C920 FMP), Showbus rally 2009.jpg|thumb|Preserved [[Leyland Lynx]] in [[West Riding Automobile Company|West Riding Buses]] livery in September 2009]]
[[File:Arriva Yorkshire Leyland Olympian 610 at Leeds.jpg|thumb|[[Eastern Coach Works]] bodied [[Leyland Olympian]] in [[Leeds]] in April 2006]]
[[File:Arriva Yorkshire 1913 YJ58 FHP.jpg|thumb|[[Alexander Dennis Enviro400]] in [[Leeds]] in July 2009]]
Arriva Yorkshire was formed as a combination of mergers of previous companies based in West and North Yorkshire.

In 1904 Yorkshire (West Riding) Electric Tramways began operating tram services in [[Wakefield]] followed in 1906 by [[Castleford]]. In November 1923 the West Riding Automobile Company began operating bus services in [[West Riding]]. Yorkshire Woollen District Transport, meanwhile, operated services around [[Dewsbury]].<ref name=ArrivaHistory>((cite web|url=http://www.arrivabus.co.uk/content.aspx?id=796|title=Arriva Yorkshire History |website=Arriva |accessdate=13 July 2022 |url-status=dead |archive-url=https://web.archive.org/web/20131106082536/http://www.arrivabus.co.uk/content.aspx?id=796 |archive-date=6 November 2013))</ref>

Both companies were acquired by the [[National Bus Company (UK)|National Bus Company]], along with Selby & District with the companies maintaining separate identities.<ref>((cite magazine |author=<!--Staff writer(s)/no by-line.--> |date=3 January 1969 |title=National Bus Company |url=http://archive.commercialmotor.com/article/3rd-january-1969/27/national-bus-company |magazine=[[Commercial Motor]] |page=27 |publisher=Temple Press |access-date=13 July 2022))</ref>  In 1987 West Riding Automobile and Yorkshire Woollen District were sold in a [[management buyout]] to Caldaire, under whose ownership they traded as West Riding Buses and Yorkshire Buses respectively.<ref>((cite magazine |author=<!--Staff writer(s)/no by-line.--> |date=17 January 1987 |title=New bid for NTE |url=https://archive.commercialmotor.com/article/17th-january-1987/20/new-bid-for-nte |magazine=Commercial Motor |publisher=Temple Press |page=20 |access-date=13 July 2022))</ref><ref>((cite magazine |author=<!--Staff writer(s)/no by-line.--> |date=7 February 1987 |title=NBC sells 'Tracky' |url=https://archive.commercialmotor.com/article/7th-february-1987/18/nbc-sells-tracky |magazine=Commercial Motor |publisher=Temple Press |page=18 |access-date=13 July 2022))</ref> In 1994 South Yorkshire Road Transport, based in [[Pontefract]], was purchased.<ref name=ArrivaHistory /> The four companies were taken over by [[British Bus]] in 1995 which itself was purchased by [[Arriva|Cowie Group]] in August 1996.<ref name=ArrivaHistory /><ref>[http://webarchive.nationalarchives.gov.uk/20120119162530/http://www.competition-commission.org.uk/rep_pub/reports/1997/396cowie.htm Cowie Group plc and British Bus Group Limited: A report on the merger situation] [[Competition Commission]] 31 October 1996</ref><ref>[http://webarchive.nationalarchives.gov.uk/20120119203901/http://www.competition-commission.org.uk/rep_pub/reports/1997/fulltext/396a3.4.pdf Principal operating subsidiaries of British Bus] Competition Commission 1997</ref> All were rebranded under the Arriva brand in 1997.

From May 2008 until July 2021, there was a sister company in [[Huddersfield]]. [[Team Pennine|Centrebus Holdings]], in which Arriva held a 40% stake, was formed when the Huddersfield operations of [[Stagecoach Yorkshire]] was purchased along with the separate K-Line bus company.<ref>[http://www.examiner.co.uk/news/express-and-chronicle/2008/05/03/stagecoach-operation-is-sold-but-not-to-arriva-86081-20874542/ Stagecoach operation is sold – but not to Arriva] ((webarchive|url=https://web.archive.org/web/20120320044050/http://www.examiner.co.uk/news/express-and-chronicle/2008/05/03/stagecoach-operation-is-sold-but-not-to-arriva-86081-20874542/ |date=20 March 2012 )) ''[[Huddersfield Daily Examiner]]'' 3 May 2008</ref> In September 2013, Arriva took full ownership of Centrebus Holdings and K-Line with the former rebranded Yorkshire Tiger and the latter as Tiger Blue.<ref>[http://www.arriva.co.uk/media_centre/press_releases/2013/september/130909-centrebus.aspx?sc_lang=en Centrebus (Holdings) Limited] Arriva 9 September 2013</ref><ref>[http://www.busandcoach.com/newspage.aspx?id=7964&categoryid=0 Arriva takes joint venture control] ((webarchive |url=https://web.archive.org/web/20131022222314/http://www.busandcoach.com/newspage.aspx?id=7964&categoryid=0 |date=22 October 2013 )) ''Bus & Coach Professional'' 12 September 2013</ref><ref>[http://www.busandcoach.com/newspage.aspx?id=8060&categoryid=0 Arriva unleases its Yorkshire Tiger] ((webarchive |url=https://web.archive.org/web/20131018015813/http://www.busandcoach.com/newspage.aspx?id=8060&categoryid=0 |date=18 October 2013 )) ''Bus & Coach Professional'' 9 October 2013</ref> When Yorkshire Tiger was sold to [[Transdev Blazefield]], routes 231 and 232 were not included and transferred to Arriva Yorkshire.<ref>[https://cbwmagazine.com/transdev-to-acquire-yorkshire-tiger/ Transdev to acquire Yorkshire Tiger] ''[[Coach & Bus Week]]'' 20 April 2021</ref><ref>Transdev Blazefield acquires Yorkshire Tiger bus operations ''[[Buses (magazine)|Buses]]'' issue 795 June 2021 page 7</ref>

==Brands==
[[File:20200720-Arriva-Yorkshire-1575.jpg|thumb|[[Arriva Sapphire|Sapphire]] branded [[Wright StreetDeck]] in [[Wakefield]], July 2020]]
Arriva Yorkshire uses the [[Arriva Sapphire|Sapphire]] brand to differentiate premium services,<ref>((cite news|url=https://www.busandcoachbuyer.com/sparkling-leeds/|title=Sparkling in Leeds|last1=Cole|first1=David|date=21 April 2015|work=Bus & Coach Buyer|archive-url=https://web.archive.org/web/20190515155055/https://www.busandcoachbuyer.com/sparkling-leeds/|archive-date=15 May 2019|url-status=live |access-date=15 May 2019))</ref> with buses fitted with E-leather seats, free WiFi access, charging points, and audio-visual next stop announcements.<ref>((cite news |author=<!--Staff writer(s)/no by-line.--> |date=1 August 2017|title=Arriva Yorkshire launches 13 new 'deckers |url=https://cbwmagazine.com/arriva-yorkshire-launches-13-new-deckers/ |work=Coach & Bus Week |location=Peterborough |publisher=Emap |access-date=23 February 2024))</ref><ref>((cite news |author=<!--Staff writer(s)/no by-line.--> |date=21 June 2017 |title=Dozens of new Arriva Yorkshire buses introduced as part of £8m travel investment |url=https://www.yorkshireeveningpost.co.uk/news/dozens-of-new-arriva-yorkshire-buses-introduced-as-part-of-8m-travel-investment-1-8607487 |work=Yorkshire Evening Post |access-date=23 February 2024 |url-status=dead |archive-url=https://web.archive.org/web/20170621113535/https://www.yorkshireeveningpost.co.uk/news/dozens-of-new-arriva-yorkshire-buses-introduced-as-part-of-8m-travel-investment-1-8607487|archive-date=21 June 2017))</ref> Routes 110, from Wakefield to Leeds, 106, from Wakefield to Hall Green, 163 and 166, from Castleford to Leeds, 229, from Huddersfield to Leeds, and route 415, from Selby to York, are branded Sapphire.((citation needed|date=February 2024))

Arriva Yorkshire also formerly ran buses in [[Arriva Max]] branding, featuring similar premium features to Sapphire-branded buses. Services were also marketed as "Grand Yorkshire Connections", emphasising the larger network of branded routes.<ref>((cite news |last=Izatt |first=Andy |date=1 September 2014 |title=Arriva goes MAX |url=https://cbwmagazine.com/arriva-goes-max/ |work=Coach & Bus Week |location=Peterborough |publisher=Emap |access-date=23 February 2024))</ref> This branding is being phased out as a result of the rebranding of the wider Arriva operation in 2017.

The third sub brand used by Arriva was the high-frequency Frequenta, formerly used on routes 148 and 149 between Wakefield, Pontefract and Knottingley, with services timetabled to run every 10 minutes.<ref>((cite web |title=148/149 goes Frequenta! |url=https://www.arrivabus.co.uk/yorkshire/Latest/introducing-frequenta--beyond/ |website=Arriva in Yorkshire |access-date=15 May 2019 |archive-url=https://web.archive.org/web/20190515154621/https://www.arrivabus.co.uk/yorkshire/Latest/introducing-frequenta--beyond/ |archive-date=15 May 2019 |date=9 November 2016))</ref><ref>((cite web|url=https://www.arrivabus.co.uk/yorkshire/services/148-148a-149---frequenta---wakefield-to-knottingley/?direction=outbound|title=FREQUENTA – Wakefield to Knottingley|website=Arriva Yorkshire|archive-url=https://web.archive.org/web/20190515155727/https://www.arrivabus.co.uk/yorkshire/services/148-148a-149---frequenta---wakefield-to-knottingley/?direction=outbound|archive-date=15 May 2019|url-status=dead|access-date=15 May 2019))</ref>

==Controversies==
A widely reported((by whom|date=January 2022)) case in 2008 concerned a [[Goth subculture|gothic]] couple, Dani Graves and his fiancée Tasha Maltby, who wears a dog collar and lead.<ref>((cite news|title=Get off my bus – I'm sick of single mums|url=http://www.mirfieldreporter.co.uk/news/Get-off-my-bus-.4134447.jp|work=Mirfield Reporter|date=31 May 2008))</ref> A driver had refused them travel and made comments to them, allegedly saying "We don't let freaks and dogs like you on." The company confirmed the couple were refused travel on two occasions due to "fears for passenger safety". In a statement the company addressed the issue, claiming that the dog lead was potentially dangerous. Arriva also said they would be writing to Mr Graves "to apologise for any distress caused by the way this matter was handled".<ref>((cite news|url=http://news.bbc.co.uk/1/hi/england/bradford/7204543.stm|title=Dog-lead goths 'hounded off bus'|work=[[BBC News]]|date=23 January 2008|access-date=27 September 2011))</ref>

In January 2017, a wheelchair user was denied access to a Arriva Yorkshire bus by the driver, because a pushchair was occupying the wheelchair space. The incident occurred days after the [[Supreme Court of the United Kingdom|Supreme Court]] ruled that drivers should prioritise the space for wheelchair users.<ref>((cite news|url=https://www.theguardian.com/society/2017/jan/31/wheelchair-user-refused-space-on-bus-days-after-supreme-court-ruling|title=Wheelchair user refused space on bus days after supreme court ruling|last=Perraudin|first=Frances|date=31 January 2017|work=[[The Guardian]]|access-date=12 June 2020))</ref>

===2022 strike action===
In May 2022, 650 [[Unite the Union]] members working at Arriva Yorkshire depots voted in favour of indefinite strike action, beginning 6 June. Unite members were balloted on strike action following Arriva's offer of a 4.1% pay increase, which was below the 'real inflation rate' of 11.1%.<ref>((cite news |author=<!--Staff writer(s)/no by-line.--> |date=26 May 2022 |title=Bus passengers face major disruption as staff at Arriva depots including Castleford and Wakefield vote for strike action |url=https://www.wakefieldexpress.co.uk/news/people/bus-passengers-face-major-disruption-as-staff-at-arriva-depots-including-castleford-and-wakefield-vote-for-strike-action-3710241 |work=Wakefield Express |access-date=10 June 2022))</ref> No Arriva bus services operated in the region throughout the duration of the strike. Arriva Yorkshire apologised to customers for inconvenience caused by the strike, claiming their pay increase offer was "fair".<ref>((cite news|url=https://www.bbc.co.uk/news/uk-england-leeds-61716365 |title=Arriva: Apology to passengers as bus strike continues |work=BBC News |date=7 June 2022|access-date=10 June 2022))</ref> 

Bus services briefly resumed on 2 July when the strike was suspended to allow union members to be balloted on an increased pay offer from Arriva,<ref>((cite news|url=https://www.bbc.co.uk/news/uk-england-leeds-61996420 |title=Yorkshire Arriva bus drivers strike suspended after new pay offer |work=BBC News |date=30 June 2022|access-date=6 July 2022))</ref><ref>((cite news |author=<!--Staff writer(s)/no by-line.--> |date=4 July 2022 |title=Arriva thanks passengers as bus drivers are back on board after strike action |url=https://www.dewsburyreporter.co.uk/news/transport/arriva-thanks-passengers-as-bus-drivers-are-back-on-board-after-strike-action-3755116 |work=Dewsbury Reporter |access-date=6 July 2022))</ref> however the offer was rejected by 53.7% of union members, with the strike resuming on 13 July.<ref>((cite news|url=https://www.bbc.co.uk/news/uk-england-leeds-62143243 |title=Bus strike: Yorkshire Arriva drivers to resume action over pay deal |work=BBC News |date=12 July 2022|access-date=12 July 2022))</ref><ref>((cite news|url=https://www.itv.com/news/calendar/2022-07-12/arriva-bus-strike-in-yorkshire-to-resume-after-pay-deal-rejected |title=Arriva bus strike in Yorkshire to resume after Unite union rejects pay offer |publisher=ITV News |date=12 July 2022|access-date=12 July 2022))</ref> Bus services would then resume two days later in what Unite called "an act of good faith" as the union began negotiations on a new pay offer from Arriva, promising 14 days notice of resumed strike action.<ref>((cite news|url=https://www.bbc.co.uk/news/uk-england-leeds-62152037 |title=Bus strike: Yorkshire Arriva drivers suspend action for pay deal negotiations |work=BBC News |date=14 July 2022|access-date=15 July 2022))</ref><ref>((cite news |last=Grant |first=Alex |date=14 July 2022 |title=Arriva bus strikes: Drivers suspend fresh action across Leeds and West Yorkshire as pay deal negotiations resume |url=https://www.yorkshireeveningpost.co.uk/news/transport/arriva-bus-strikes-drivers-suspend-fresh-action-across-leeds-and-west-yorkshire-as-pay-deal-negotiations-resume-3768063 |work=Yorkshire Evening Post |location=Leeds |access-date=15 July 2022))</ref>

==Fleet==
As of December 2017, the Arriva Yorkshire fleet consisted of 334 buses.((needs update|date=February 2024)) The company operates buses from five depots in [[Castleford]], [[Dewsbury]], [[Heckmondwike]], [[Selby]] and [[Wakefield]].

==References==
((Reflist))

==External links==
*((commons category-inline))
* [http://www.arrivabus.co.uk/Yorkshire/ Company website]

((Arriva Group UK))
((Bus companies in Yorkshire))

[[Category:Arriva Group bus operators in England|Yorkshire]]
[[Category:Bus operators in South Yorkshire]]
[[Category:Bus operators in the East Riding of Yorkshire]]
[[Category:Bus operators in West Yorkshire]]
[[Category:Companies based in Wakefield]]
[[Category:Transport companies established in 1905]]
[[Category:1905 establishments in England]]

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