Arrowhead Mountain Spring Water takes its name from a natural mark in the San Bernardino Mountains that is shaped like a giant arrowhead. The arrowhead is naturally barren; it is not manicured in any way. Nearby cold springs on Strawberry Creek in the San Bernardino National Forest are the original source and namesake of Arrowhead water.[2]
The first documented reference by Europeans to Arrowhead springs (Agua Caliente) was in records of priests stationed at Mission San Gabriel Arcángel, around 1820. David Noble Smith was the founder of the first sanitarium facilities at Arrowhead Springs in 1863, which were used to treat patients with tuberculosis and numerous other ailments. By the 1880s, the Arrowhead waters were famous for their supposed curing powers. By the early 20th century, the hot springs were a popular resort for tourism and vacationing.
History
In 1909, The Arrowhead Springs Company was formed and the company's water products were marketed in Southern California. The water was transported from Arrowhead Springs, north of San Bernardino, California, to Los Angeles in glass-lined railroad tank cars. In 1917, the bottling operations moved to a new plant in Los Angeles. In 1929, the Arrowhead Springs Company merged with the company that marketed Puritas water, and began co-marketing the Puritas products with Arrowhead water. Puritas water products were first introduced in Los Angeles in 1894.
The Arrowhead and Puritas brands were bottled in the same plants and co-marketed until the 1970s. Arrowhead Springs marketed the brands in separate containers that sometimes carried the Arrowhead or Puritas names alone, but containers were often labeled "Arrowhead and Puritas." The Arrowhead Beverage Company was the bottler for many different brands of water and soft drinks including seltzer, fruit-flavored soda, and ginger ale.
In 1932, another important development for the company happened in the Los Angeles area, as it was named the official water refreshment of that year's Olympic Games, held at the City of the Stars. Arrowhead water returned to the Olympic Games again in 1984, when the games were again held in Los Angeles. In 1993, Arrowhead water bought the naming rights for the Arrowhead Pond in Anaheim.[3]
1.5 Liter Bottle of Arrowhead. The bottle is similar to fellow Nestlé brands Deer Park, Poland Spring, and Nestlé Pure Life.
The Nestlé era
In 1987, Arrowhead waters was bought by Nestlé. Soon after, the presence of Arrowhead water bottles in supermarkets across the Western United States grew considerably.
In 1996, a 24-US-fluid-ounce (710 ml) bottle was introduced by the company. By the early 2000s, the company had introduced waters with different flavors to the market. It's Better Up Here! is a trademarked tagline for the Arrowhead Water brand. In 2006, the label released Aquapod under the same brand umbrella.
Southern Californian newspaper the Desert Sun investigated Nestlé's bottling activities in 2015 and published findings that the water company had been operating in the San Bernardino National Forest without a permit since its last one expired in 1988.[4] Local activists and retired forest personnel began to organize opposition to the Swiss company's continued withdrawal of water from a forest that is struggling from drought and bark beetles.[5]
In December, 2017, the California Water Resources Control Board notified Nestlé that an investigation had concluded that the company does not have proper rights to about three-quarters of the water it withdraws for bottling, including water from the San Bernardino National Forest.[6]
In April, 2021, California regulators moved to stop Nestlé from siphoning water from the forest.[7]
On September 19, 2023, California regulators ordered the company to stop using a majority of the springs they've been relying upon for the past century. Regulators stated that the company does not have the water rights and that they have drained the creek to the point where it can't sustain the wildlife that is dependent upon it.[8]
BlueTriton
In early April 2021, Nestlé Waters' bottling operations in the United States were sold to One Rock Capital Partners LLC and Metropoulos & Co.[9] The unit rebranded to BlueTriton Brands, based in Stamford, Connecticut.
2023
The label now reads as follows:
"Proudly Sourced in British Columbia:
Hope Springs, Hope B.C. Canada.
Bottled for Bluetron Brands Inc., Stamford CT."
^March 8, 2015, Story by Ian James | Photos by Jay Calderon, The Desert Sun |. "Bottling water without scrutiny". The Desert Sun. Retrieved 2021-06-04.((cite web)): CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
^"Archeological Find Unearthed in Kitchener". Retrieved April 2, 2021. The 4.3 billion U.S. dollar sale of Nestle Waters North America to One Rock Capital Partners LLC was announced in February and the sale closed on Wednesday
1 Currently manufactured by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. 3 U.S. production rights owned by The Hershey Company. 4 U.S. rights and production owned by the Smarties Candy Company with a different product. 5 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 6 Produced by Cereal Partners, branded as Nestlé. 7 Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by Post Foods elsewhere. 8 Philippine production rights owned by Alaska Milk Corporation. 9 Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. 10 Used only in Indonesia, Thailand, and Cambodia. 11 Used only in the Philippines. 12 U.S. production rights owned by the Ferrara Candy Company. 13NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. 14 Brand owned by Mars, sold by Nestlé in Canada. 15 Produced by Froneri in the U.S. since 2020.
