Ashke was released worldwide on 27 July 2018.[1][2][3] At Brit Asia TV Awards the film received six nominations including Best Film and Best Actor(Gill).[4]
Plot
Pamma is in his late thirties living in Canada with his sister and her family. He is doing petty jobs but doesn't carry on for very long as he has bad temper and lack of subordination. He is struggling to live and find a direction in his life in contrast from the Pamma from 15 years back, who was full of life and hope.
He was a passionate Bhangra dancer and was the star performer of Khalsa College, Amritsar. But things didn't work out the way he had hoped and after breaking ties with his college team, with the love of his life and his father, his sister gave him a sanctuary in her home as she loves him unconditionally.
But now at an unexpected juncture his sister's kid Ekam finds out about his dance talent and the kids are in dire need of his help. This equation brings him closer to kids and his long-lost passion but also, he comes across his lost love/Jia, in a very vulnerable situation. Pamma finds the emotions he had covered up deep in his heart for all these years.
Amrinder Gill announced the name and release date of Ashke on Instagram on his birthday, 11 May 2018. Ashke was released worldwide on 27 July 2018.[10] The first look poster was released on 9 July 2018 and a trailer was released the night before its release date.[11] The film was theatrically released on 27 July 2018. Major releases includes India, Canada, United States and Australia. The film was digitally released on 15 November 2018 on YouTube by Rhythm Boyz and was premiered first time on television on 23 December 2018 on PTC Punjabi.
Reception
Box office
Ashke had grossed $379,988(₹2.6 crores) in Australia, in New Zealand film grossed ₹53.68 lacs whereas ₹1.27 crores in United States[12] and ₹5.94 crores in Canada in its 7 week long theatrical run[13][14] making a worldwide total of ₹18 crores.[15][16]
Critical reception
The Tribune - the critical reviews of 3.5 out of 5 stars
Somewhere here and there, the film comes across half-baked; a little more temperature and it would have been at its crispiest best! But even without it, this is a film that can truly be called a family entertainer.
The film is neither stretched nor boring; it has easy and flowing rhythm which sits easy on your mind and heart. Since the film revolves around Bhangra, it has vibrancy too. The film has subtle humour, which goes with the pace of the film.
Dekh News - the critical reviews of 3.5 out of 5 stars
This movie is going to make you all amazed because of the good direction and production work. Punjabi movie “Ashke” is going to make you all amazed because it has good content. Some reports are suggesting that this flick is going to make you all amazed because of the good production work.
