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The Australian Association of National Advertisers (AANA)[1] is the national body for advertisers based in Sydney, Australia. The AANA represents the interests of organisations involved in Australia’s advertising, marketing and media industry.

Purpose

The AANA aims to;

Practice

The Advertising Standards Board,[4] which is administratively supported by the Advertising Standards Bureau, deals with complaints under the Codes which are adjudicated by the independent system.

The AANA established, created and reviews these codes that came into effect in 1997 following consultations with advertisers, agencies, the media, consumer groups and government representatives.

References

  1. ^ About AANA Archived 30 March 2012 at the Wayback Machine
  2. ^ self-regulatory system Archived 30 March 2012 at the Wayback Machine
  3. ^ voluntary codes Archived 30 March 2012 at the Wayback Machine
  4. ^ Ad Standards (ABN 54 003 179 673)

See also

Categories