Avanza Bank Holding AB

The company's headquarters on Regeringsgatan in Stockholm, 2012
Trade name	Avanza
Company type	Public
Traded as	Nasdaq Stockholm: AZA
ISIN	SE0012454072
Industry	Financial services
Founded	1999; 25 years ago (1999)
Founder	Sven Hagströmer
Headquarters	Stockholm , Sweden
Area served	Sweden
Key people	Sven Hagströmer (chairman) Rikard Josefson (CEO)
Products	Savings accounts, mortgage loans, insurance, pensions
Services	Stockbroker, corporate finance
Owner	Creades AB (10.1%) Sven Hagströmer (10.1%)
Number of employees	635 (2022)
Subsidiaries	Avanza Fonder Avanza Pension Placera Media
Website	avanza.se

Avanza Bank Holding AB is a Swedish online bank based in Stockholm, specializing in savings, investments and pensions. Avanza is the largest stockbroker in Sweden and on the Stockholm Stock Exchange, with 1,863,100 customers and a 6.6% share of the Swedish savings market as of August 2023.^[1]

History

Avanza was founded in 1999 as HQ.se.

In 2001, HQ.se acquired Avanza changed its name to Avanza, which became the largest stockbroker in Sweden, with 80,000 active customers.^[2]

In 2006, Avanza acquired stock magazine Börsveckan and launched Placera, a free online newspaper. Placera is focused on equities, funds and savings. The two are editorially independent and are grouped under Placera Media, a wholly-owned subsidiary of Avanza.^[3]

During the same year, another wholly-owned subsidiary, fund manager Avanza Fonder, was launched, along with their first product Avanza Zero, a completely free-of-charge index fund tracking the OMX Stockholm 30 index.

In 2018, Avanza Fonder launched the cheapest global fund in the world, Avanza Global, with an annual management fee of 0.05%.^[4]

In 2019, Avanza won the Swedish Quality Index’s award for the most satisfied savings customers in Sweden for the tenth consecutive year.^[5]