The station launched as BBC Radio Birmingham on 9 November 1970 and on 23 November 1981, the station changed its name to BBC WM to reflect that the station broadcasts to a wider area than just Birmingham.[2]
A short-lived service called WM Heartlands ran between early 1989 and 1991 serving the 'Heartlands' area of East Birmingham using the 1458 medium wave frequency. It ran as an experiment, opting out from 8 am until 12 am.[3] On 30 October 1989, the BBC Asian Network launched as a part time service on BBC WM's MW frequencies (828 and 1458 kHz). In 1996, the Asian Network became a full time service, resulting in BBC WM no longer broadcasting on MW.
In the 1990s, as an economic measure, BBC WM took over BBC Coventry & Warwickshire in Coventry and Warwickshire. On 3 September 2005, CWR resumed the production of separate programming between 5 am and 10 pm each weekday (6 am to 6 pm at weekends).
Until 2004, BBC WM was broadcast from the Pebble Mill studios, in Edgbaston.[4] On July 4 of that year, the station moved to the new BBC Birmingham city centre offices in The Mailbox.[4] Its facilities include two broadcast studios, a talk studio, an operations and production area, and a studio shared with the BBC Asian Network.[citation needed]
BBC Radio Wolverhampton
BBC Radio Birmingham logo
On 15 January 2021, BBC Radio Wolverhampton launched as a temporary sister station. The service provided eight hours of opt-out programming for listeners in Wolverhampton and the surrounding area each weekday until 31 March 2021.[5]
Audience
When it launched, the station had a monopoly of local radio in the Birmingham area. The station's low audience since the advent of independent local radio has led to reports of threatened closure on various occasions. In the mid-1980s, a new manager, Tony Inchley, brought in extensive format changes with a view to stabilising the audience, although the station remained small in listenership numbers.
^ ab"BBC WM – 40th anniversary". BBC News Online. BBC Birmingham. 8 November 2010. In November 1981 Radio Birmingham changed its name to BBC Radio WM (the 'Radio' was later dropped) to give a better reflection of the area it covered.
