BC Clark Jewelers
IndustryJewelry
Founded1892
FounderBenton Clyde Clark (B.C. Clark Sr.)
Headquarters
Oklahoma City, Oklahoma
Websitebcclark.com

BC Clark Jewelers is a full-service jeweler that currently operates three stores in Oklahoma City, Oklahoma. The company, founded in Purcell, Indian Territory in 1892, claims to be "Oklahoma's oldest jeweler."[1] Today, the company operates three locations in Oklahoma City.

BC Clark is most well known for its "Anniversary Sale" jingle, which was originally created in 1956.[2] The jingle is played in advertisements for the retailer's five-week advertising campaign during the holiday shopping season, always starting during the evening on Thanksgiving Day. According to the company, the jingle "may be the longest continuously running jingle in the entire United States."[3] The jingle is seen as somewhat of a local holiday tradition by many from the Oklahoma City area who are used to hearing the mid-1950s recording during the holidays.[4]

References

  1. ^ "BC Clark Jewelers". Retrieved 2011-08-03.
  2. ^ Griffith, Terry L. (2000). Oklahoma City 1930 to the Millennium. Arcadia Publishing. ISBN 9780738508801. Retrieved 8 September 2017.
  3. ^ "The BC Clark Jingle". Retrieved 2011-08-03.
  4. ^ Mecoy, Don (2006-12-03). "Flashback: Remember the OTHER B.C. Clark jingle?". NewsOK.com. Retrieved 2008-12-15.

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