BLU Products
IndustryConsumer electronics
FoundedAugust 4, 2009; 14 years ago (2009-08-04) (Phone company)
FounderSamuel Ohev-Zion
Area served
Key people
Samuel Ohev-Zion (CEO)
ProductsMobile phones
Production output
  • Increase 15 million units (2014)
  • 4.1 million units (2012)
  • 70,000 units (2009)[1]
Total assetsNet worth: >$2 billion[1] Edit this at Wikidata

BLU Products (stylized as BLÜ) is an American company, headquartered in Miami. The name BLU stands for Bold Like Us. BLU rebrands low-cost mobile phones manufactured by Chinese ODMs such as Koobee,[2] QiKU,[3] Gionee and Tinno Mobile.


BLU Products, founded by Samuel Ohev-Zion, was the fastest-growing mobile phone provider in the region, announcing its presence at CTIA Wireless 2011.[citation needed]

BLU products are present throughout Latin America, Central America, the United States, and all of the Caribbean. BLU sold 70,000 units in its first year in 2009, and rapidly became the leading mobile device brand in Latin America, selling 4.1 million units the following year.[4] In Aruba, Digicel introduced in September 2013 a low-cost BLU Android cellphone for the local market, going for only Afl.9 (approximately US$6) with a post-paid plan.[5] In May 2017, BLU became the official shirt sponsor of Spanish football club Valencia CF.[6]


Android Devices

BLU currently produces several lines of Android devices.

Series Description
BOLD Introduced as BLU's Flagship series. These devices include "Flagship" features, like an AMOLED Display and In-Display Fingerprint Scanner. All devices in this category are currently designed and manufactured by Koobee.
C BLU's low-end series of phones. These phones typically run the Android Go operating system.
F BLU's line of phones that support the 5G network. Their first 5G phone is the BLU F91 5G which is a Mid-range phone. (2022)
G BLU's mid-range series of phones. The G Series currently has 28 different models. The G91 Max and G91 Pro are the flagship models of that series.
M BLU's line of tablets that support the 4G cellular network.
S The BLU S1, released in September 2017, was BLU's first phone to be compatible with Sprint and other CDMA carriers.[7][8] The S series currently consists of the S91 and the S91 Pro.
Studio BLU's low-end series of phones. Phones in this series often support 4G HSPA and some, LTE. They are known for durability. Battery life ranges from low to medium depending on the specific model.[9]
View BLU's line of prepaid phones for the TracFone Wireless network.

Windows Phones


Feature Phones

BLU's feature phones have the bar or flip form factors.[15] Similar to their Android devices, BLU produces several series of feature phones.

Series Description
Click The BLU Click adds music controls below the screen.
Jenny The BLU Jenny TV 2.8 has a retractable antenna and the ability to play analog TV channels through the antenna.
Joy Phones in this series have bigger buttons as well as a SOS key that is used for emergency contacts.
Tank Phones in this series typically have a bigger battery compared to the Z/Zoey series.
Z/Zoey BLU's low-end series of feature phones. They typically offer basic functionality and support 2G or 3G networks. Some phones in this series run the KaiOS software.


  1. ^ a b Pierce, David (18 March 2013). "Meet the Tiny, Florida-Based Phone Maker that Thinks It Can Beat Samsung". The Verge. Retrieved 30 May 2013.
  2. ^ "Coosea Group (Koobee)'s Business Partners". Coosea Group (Koobee).
  3. ^ "Qiku Shakes Up The Asian Mobile Market With Revolutionary New Smartphones". Cision PR Newswire. 25 August 2015.
  4. ^ Pierce, David (18 March 2013). "Meet the tiny, Florida-based phone maker that thinks it can beat Samsung". The Verge.
  5. ^ "Digicel Aruba mobile phone price plan". Digicel. Archived from the original on 2013-12-03.
  6. ^ "BLU".
  7. ^ "Meet the BLU S1 - The First BLU phone for Sprint!". Best Cellular. Archived from the original on 2019-02-20. Retrieved 2019-02-19.
  8. ^ "BLU's S1 leaks on Sprint's site, may be the first BLU phone to come to the network". Android Police. 2017-09-07. Retrieved 2017-11-23.
  9. ^ "BLU Products Introduces "STUDIO C Series" Smartphone Lineup, with the Best Performance and Value Available in the Smartphone Marketplace, Bringing Freedom of Choice to Consumers".
  10. ^ "BLU Win HD LTE and Win Jr LTE Windows Phones in Europe". 11 August 2015.
  11. ^ "BLU Products expands Windows Phone collaboration with Microsoft by launching 4G LTE Windows Phones in Europe and India Markets". PRNewswire. BLU Products via PRNewswire. 11 August 2015. Retrieved 18 November 2016.
  12. ^ a b Vasile, Cosmin (11 August 2015). "BLU Launches Win HD LTE and Win JR LTE Windows Phones in India". Softpedia.
  13. ^ "BLU Win HD". GSM Arena.
  14. ^ "BLU Win JR". GSM Arena.
  15. ^ "Feature Phones". Retrieved 2015-10-15.