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((Short description|Brand of Indian Whisky))
((Infobox Beverage
| name = Bagpiper
| image = Bagpiper.jpg
| image_size = 220px
| caption = 
| type = [[Indian whisky]]
| abv = 42.8%
| manufacturer = [[United Spirits Ltd]] (USL)<br>([[Diageo]])
| origin = [[India]]
| introduced = October 1976
| discontinued = Bagpipes
| colour = Brown
| flavour = Light malty aroma, smooth woody character
| ingredients = 
| variants = Bagpiper<br />Bagpiper Gold
| related = ((ubl|[[McDowell's No.1]]|[[Director's Special (whisky)|Director's Special]]|[[DSP Black]]|[[Royal Challenge]]|[[Signature (whisky)|Signature]]|[[Antiquity (whisky)|Antiquity]]))
| website = [http://www.unitedspirits.in/bagpiper-whisky.aspx unitedspirits.in/bagpiper-whisky.aspx]
))

'''Bagpiper''' is a brand of [[Indian whisky]], manufactured by [[United Spirits Ltd]] (USL), a subsidiary of [[Diageo]]. It was launched in October 1976. Bagpiper is sold in a square bottle with black and gold packaging design. The company describes the whisky's flavour as "a light malty aroma and a hint of a smooth woody character, owing to the use of malt spirits specifically matured in pre-identified American [[oak]] [[cask]]s".<ref name="unitedspirits.in">[http://www.unitedspirits.in/bagpiper-whisky.aspx Whisky – Antiquity, Bagpiper, and Mc Dowell's No 1, Royal Challenges, Signature] ((Webarchive|url=https://web.archive.org/web/20130508090256/http://www.unitedspirits.in/bagpiper-whisky.aspx |date=2013-05-08 )). Unitedspirits.in. Retrieved on 2013-12-23.</ref> It is similar to a [[blended whisky]] flavored with [[pot still]] [[malt whisky]], but the [[neutral spirits]] used as base are distilled from [[molasses]] instead of [[Food grain|grain]].

The brand uses tamper-proof bottles. It also introduced whisky in [[Tetra Pak]].  Bagpiper was the seventh largest selling spirits brand by volume in 2010, according to London-based liquor research firm International Wine & Spirit Research (IWSR). The brand sold 16.92 million cases of 9 litres each that year. It was ranked ninth in the 2009.<ref name=":0">[http://articles.economictimes.indiatimes.com/2011-07-15/news/29777847_1_liquor-brands-indian-whisky-indian-liquor McDowell's No.1 is World's No. 10 among biggest global spirits brands by volume – Economic Times]. Articles.economictimes.indiatimes.com (2011-07-15). Retrieved on 2013-12-23.</ref>

Bagpiper is exported to ten countries,<ref name="unitedspirits.in"/> including those in the [[Middle East]].<ref name=":0" />

==History==
Bagpiper was launched in 1976 by Herbertsons Limited, which had been acquired by the United Breweries Group in 1973. Herbertsons Limited was merged with several other UB Group-owned companies to form United Spirits Limited in 2006.<ref>((cite web |url=http://www.ambrosiaindia.com/2011/april/ub-groups.pdf |title=Editorial |date=2011 |website=www.ambrosiaindia.com |format=PDF |access-date=2019-07-06 |archive-date=2018-10-03 |archive-url=https://web.archive.org/web/20181003020055/http://www.ambrosiaindia.com/2011/april/ub-groups.pdf |url-status=dead ))</ref>

In 1993, with [[Dharmendra]] as [[brand ambassador]], the brand introduced the slogan of "''Khoob Jamega Rang Jab Mil Bhaitenge Teen Yaar. Aap, Mein Aur Bagpiper''"((clarify|date=June 2013)), and the company continues to use the slogan in its advertising. Bagpiper has had several [[Bollywood]] stars as brand ambassadors including [[Ashok Kumar]], [[Jackie Shroff]], Dharmendra, [[Sunny Deol]], [[Shah Rukh Khan|Shahrukh Khan]] and [[Ajay Devgn]].

Bagpiper was India's largest selling whisky from 2005 until 2010,<ref>[http://www.unitedspirits.in/bagpiper.aspx] ((webarchive|url=https://web.archive.org/web/20111004183908/http://www.unitedspirits.in/bagpiper.aspx|date=October 4, 2011))</ref> when it was overtaken by [[Officer's Choice]], which is manufactured by Allied Blenders & Distillers (ABD).<ref>((cite web|title=Allied Blenders & Distillers |url=http://www.abdindia.com/home.asp |access-date=10 May 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120517002047/http://abdindia.com/home.asp |archive-date=17 May 2012 ))</ref>

==Sales==
((more citations needed|date=September 2021))
[[File:Bagpiper whisky advertisement in Pondicherry.jpg|thumb|Bagpiper whisky advertisement painted on a liquor store wall in [[Pondicherry]]]]
* 1987: Annual sales of 1 million cases
* 1991: Annual sales of 2 million cases
* 1993: Annual sales of 3 million cases
* 1996: Annual sales of 4 million cases
* 1998: Annual sales of 5 million cases
* 2003: Annual sales of 6 million cases
* 2005: Becomes India's largest selling whisky
* 2006: Annual sales of 10 million cases
* 2008: Annual sales of 15.4 million cases<ref name="thespiritsbusiness1">[http://www.thespiritsbusiness.com/2013/07/indian-whisky-brand-champions-2013/ Indian Whisky Brand Champions 2013]. Thespiritsbusiness.com (2013-07-08). Retrieved on 2013-12-23.</ref>
* 2009: Annual sales of 16.3 million cases.<ref name="thespiritsbusiness1"/>
* 2010: Annual sales of 16.4 million cases.<ref name="thespiritsbusiness1"/>
* 2011: Annual sales of 15.8 million cases.<ref>((cite news|title=Officer's Choice world's largest whisky brand|url=http://articles.economictimes.indiatimes.com/2012-04-29/news/31477480_1_officer-s-choice-chhabria-led-bagpiper|newspaper=Economic Times|date=April 29, 2012))</ref>
* 2012: Annual sales of 14 million cases.<ref name="thespiritsbusiness1"/>

==References==
<references/>((Alcoholic drinks))((United Spirits))
[[Category:Diageo brands]]
[[Category:United Spirits brands]]
[[Category:Indian whisky]]
[[Category:Products introduced in 1976]]
[[Category:Alcoholic drink brands]]
((distilled-drink-stub))

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