PredecessorCF Bally & Sons
FoundedSchönenwerd in the Canton of Solothurn, Switzerland 1851
FounderCarl Franz Bally and Fritz Bally
Key people
Nicolas Girotto (CEO)[1]
OwnerJAB Holding Company
ParentJAB Holding Company
Bally store in Hong Kong
Bally store in Hong Kong

Bally is a Swiss luxury fashion house, founded as "Bally & Co." in 1851 by Carl Franz Bally (1821–1899) and his brother Fritz.


Share of the C. F. Bally AG, issued 3. October 1907
Share of the C. F. Bally AG, issued 3. October 1907

Bally was founded as a shoe making business in 1851 by Carl Franz Bally and his brother Fritz, in the basement of their family home in Schönenwerd, Solothurn, Switzerland. Carl Franz Bally had joined the family business, a silk ribbon manufacture, when he was 17, but decided to go into shoe manufacture after a stay in Paris. At the time of Carl's death in 1899 the company was manufacturing about two million pairs of shoes a year and employed 3,200 people.[2] The business continued under the management of Carl's sons, Eduard and Arthur.[3]

Modern era

In 2008 TPG Capital sold Bally International AG to Vienna, Austria-based Labelux Group, a luxury goods holding firm which also owns Jimmy Choo Ltd. and was founded by the German billionaire Reimann family as part of the family’s investment arm Joh A. Benckiser.[4]

Headquartered in Caslano, Ticino, Switzerland, the company announced that Frédéric de Narp, a former executive at Harry Winston, would become its chief executive officer in November 2013.[5] In February 2018 owner JAB Holding Company agreed to sell a majority controlling stake to Chinese materials conglomerate Shandong Ruyi.[6] In May 2019, Bally appointed COO Nicolas Girotto, who joined the company in October 2015 and sits on the brand's board of directors and executive committee, as CEO. [1]


According to Bilanz, as of January 2020, Bally's retail network includes 311 boutiques, with 500 multi-brand points of sale spanning 66 countries. [7]


  1. ^ a b Muret, Dominique (10 May 2019). "Bally promotes COO Nicolas Girotto to CEO role". Fashion Network. Retrieved 10 May 2019.
  2. ^ "Carl Franz Bally (1821 – 99)". European Route of Industrial Heritage. 19 October 2015. Retrieved 14 May 2020.
  3. ^ Dudbridge, Saxony. "Bally Biography". Cakewalk Yourself. Retrieved 27 December 2020.
  4. ^ Labelux Group acquires Bally International AG from Texas Pacific Group Inc - Thomson Financial Mergers & Acquisitions -
  5. ^ Conti, Samantha (19 September 2013). "Frédéric de Narp Heading to Bally". WWD. Retrieved 19 September 2013.
  6. ^
  7. ^ "Nicolas Girotto – CEO Bally". Bilanz. January 2020. Retrieved 16 September 2020.