Bee Cheng Hiang (Chinese: 美珍香; Pe̍h-ōe-jī: Bí-chin-hiang; pinyin: Měizhēnxiāng, in English "Beauty-Flavor-Aroma"[1]) is a Singaporean company that produces Chinese-style foodstuffs, especially that of Singaporean cuisine. Starting as a market stall in 1933 in Singapore, the company has expanded its operations beyond Singapore to more than 370 retail outlets located in 72 cities, across 13 territories — Mainland China, Hong Kong, Macau, Taiwan, South Korea, Indonesia, Malaysia, Japan, Vietnam, and the Philippines.[2]
Its best-known product is bakkwa[3]—smoked and roasted pieces of pork with a consistency similar to jerky. Bee Cheng Hiang introduced "Gourmet Bakkwa" in 2003 (which is bacon-like slices of bakkwa), and, in 2005, the "Chilli Gourmet Bakkwa". Over the years the company has expanded its offerings to include prawn rolls, crispy pork floss, cuttlefish, and sausages, etc.[citation needed]
