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In behavioral economics, the behavioral assumption is that, under their resource constraints, humans are rational actors – they will attempt to maximize their utilities, thereby generating the greatest profit and outcomes.[1]

The two most important characteristics of the human under the behavioral assumption are rationality and self-interest.

References

  1. ^ Moffatt, Mike (December 28, 2018). "What Are the Underlying Behavioral Assumptions of Economics?". ThoughtCo. Retrieved 2019-07-20.


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