The Belfast Giants Ltd. was founded in 1997 by two Canadian businessmen, Bob Zeller and his associate Albert Maasland, after Zeller was in talks with the British Ice Hockey Superleague (BISL) to launch a new franchise in the United Kingdom. The city of Belfast was chosen, with its new £92 million Millennium Commission project, the Odyssey Complex, due to be completed with the addition of a deal brokered between the Odyssey Trust and facility management company SMG to house the new hockey team in the arena. On 22 March 2000, the BISL confirmed that the Belfast Giants had been accepted into the league to begin play in September for the 2000-01 season.
In order to build a competitive roster for the new club, Bob Zeller approached Bracknell Bees championship-winning head coach Dave Whistle to become the first head coach of the Belfast Giants. Initially, Whistle was sceptical, deterred by having seen the violent footage of The Troubles on North American news media. In response, Zeller invited Whistle to visit Belfast and experience the changing city first-hand. Following his visit, Whistle agreed on a 3-year deal to coach the Giants. Whistle's roster recruitment began by looking toward his championship team in Bracknell, signing seven core players from that team to build upon in Belfast: Shane Johnson, Todd Kelman, Rob Stewart, Todd Goodwin, Kevin Riehl, Paxton Schulte, and Colin Ward. The captaincy was awarded to incumbent signing Jeff Hoad, with assistants Jason Bowen and Colin Ward.
Superleague era (2000-03)
Inaugural season
The beginning of the inaugural Giants season was marred with difficulties as the opening of the Odyssey Arena was delayed until early December 2000. This meant that the Giants were forced to play their first 15 games of the season on the road, without consistent ice-time for training or practice. Regardless, the Giants made their debut on 16 September 2000 against the Nottingham Panthers losing 5–1, with Kory Karlander scoring the club's first ever goal. The next evening, the Giants would travel to Bracknell in an unwelcome return for Whistle and his former Bees core. The Giants came out on top 6-5 after a shoot-out for their first ever win. However, the Giants would win only 4 out of 15 games to start the year.
Finally, the Giants played their first home game against the Ayr Scottish Eagles on 2 December 2000 to a sell-out crowd of 7,300 in what Whistle described as an "awesome spectacle" despite a 2–1 defeat. In the first period, Paxton Schulte would score the only goal for the Giants and fought Trevor Doyle shortly after, cementing his overnight status as a cult player for the hometown fans. The home ice proved to instigate a turn in fortune for the Giants mid-way through the season, playing in front of a consistently sold-out Odyssey Arena. The Giants would finish the season with a respectable 17-16-6-9 record, finishing in 6th place, and progressing into Group A of the playoffs to then be knocked out with a 3–3 record. The Giants saw more success in the Challenge Cup, finishing 1st in the group stage to progress to the two-leg semi-final against the Sheffield Steelers. The Giants won the first leg, 2–1, and lost the second leg, 7–0, for an 8-2 aggregate loss.
Championship
Dave Whistle re-signed ten members of the original line-up for the Giants second season, adding only six to the new roster; defencemen Chad Allan and Terran Sandwith, forwards Curt Bowen, Dave Matsos and Jason Ruff, and Mike Bales in goal. Jeff Hoad, Jason Bowen, and Colin Ward would retain their roles as captain and assistant captains respectively, to be joined by Sandwith as a third assistant captain. The season began with an exhibition tournament, the BT Ice Cup, hosted by the Giants with invitations to the London Knights, Eisbären Berlin, and the Frankfurt Lions.
In their first league game, the Giants suffered a 9–3 defeat to the London Knights. This would be followed by a succession of sub-par performance on the road. By late September, Whistle decided to bring in centre Sean Berens to bolster the Giants offence. Berens' arrival and subsequent placement on the first line with Riehl and Ruff would prove a catalyst for the Giants' success to come. The Giants would go on a 9-game unbeaten streak shortly thereafter, which was broken by two losses, the first away in London and the second at home to the Nottingham Panthers on 16 October, which would be their last home defeat of the season. The Giants would then win 7–2 at home against Ayr to gain 1st place, where the team would remain for the rest of the season.
Following a 4–1 win at Sheffield on 17 January 2001, the Giants travelled to Bracknell needing only 1 point to win the league. On the 19th January, in a poetic return to Bracknell for Whistle and his former Bees core, the Giants would force a 2–2 draw with the home side to clinch their first ever championship with a league record-breaking 16-game unbeaten streak. Upon their arrival back in Belfast, the Giants were welcomed at Belfast City Airport by over one thousand boisterous fans. Unfortunately the Giants would struggle with a championship hangover as the team botched come playoff time, not making it past the qualification group. The Giants would, however, advance to the Challenge Cup final for the first time in their history, only to be stifled 5-0 by the Scottish Eagles. That particular match became known amongst fans of the Belfast Giants at that time as 'Black Sunday' A reference to the jersey worn by the team during the match, introduced for the occasion of their inaugural Challenge cup as well as the day it was played on and the heavy defeat by a team that had suffered crushing losses to them during the regular season. Hockey fans who watched that game and also watched the Winter Olympics Men's Ice Hockey final later on/in the early hours of the next day would have seen Theo Fleury, a later Giants signing receive his gold medal as part of the winning team.
With the eventual demise of the Superleague in mid-2003, there were concerns that the Giants organisation would not survive because of developing financial issues. The club ran up debts of approximately £1.4 million, with Maasland saying that the Giants were "by far and away the worst business [he had] been involved in". One partner company was believed to be owed nearly £65,000. However, facing the threat of liquidation, creditors voted to accept a 20p-to-the-pound pay-out, allowing the club to continue under new ownership of local businessman Jim Gillespie and join the newly established first-tier of British ice hockey dubbed the Elite Ice Hockey League (EIHL).
Elite League era (2003-present)
The Belfast Giants have won six EIHL regular season titles - the most recent of which came during the 2022-23 campaign, five Challenge Cup titles (including in 2017–18, 2018–19, 2021–22 and 2022–23), and two play-off championships.
Belfast Giants were added to EA Sports' NHL 20 game, enabling players to take control of the Giants in the Champions Hockey League.[3]
The 2019–20 EIHL season was cancelled on 13 March 2020 with the remaining league fixtures and subsequent play-offs scrapped due to the coronavirus pandemic. The Challenge Cup was the only competition to see a winner crowned.[4]
The 2020–21 Elite League season - originally pencilled in for a revised start date of 5 December - was suspended on 15 September 2020, because of ongoing uncertainty over coronavirus pandemic restrictions. The EIHL board determined that the season was non-viable without supporters being permitted to attend matches and unanimously agreed to a suspension.[5] The season was cancelled completely in February 2021.[6]
In March 2022, the Belfast Giants won their fourth Challenge Cup title after beating the Cardiff Devils 3–2 in overtime at the SSE Arena. The victory made head coach Adam Keefe the most successful in Giants history.[7] The Giants then clinched the 2021–22 Elite League title in April, after a 2-1 shootout victory over the Sheffield Steelers.[8] However they missed out on the treble after losing the 2022 EIHL play-off final 6-3 to the Cardiff Devils.[9]
Treble winners
The Belfast Giants won their fifth Challenge Cup in March 2023 following a 9-3 victory against the Fife Flyers in a sold out SSE Arena.[10] The following month they clinched the 2022–23 Elite League title with a 6-1 victory against the Guildford Flames, thus making them the most successful team in the Elite League era as of 2023.[11] They then completed the Elite League grand slam with a 4-1 victory over Cardiff in the play-off final - becoming the first team to win all three domestic trophies in the same season since Nottingham in 2013.[12]
Team information
Logos and uniforms
Since 2000 the Giants' main logo has depicted a stylized version of the mythical warrior Finn McCool,[1] who is commonly portrayed as a giant in popular folklore. The original logo had Finn brandishing a hockey stick with the Giants' wordmark in the foreground. The inaugural Giants uniforms featured white home jerseys with red and teal striping, matching socks, and black shorts. The inaugural away jerseys featured their now famous teal[1] with red and white striping, matching socks, and black shorts.
For the 2001–02 season the Giants introduced red jerseys with teal and white striping for the BT Ice Cup, and black jerseys with teal and red striping for the Challenge Cup.
In 2002–03, the Giants altered their home jerseys to feature red shoulder piping with teal and black stripes.
For 2004–05 the Giants replaced the red shoulder piping with black piping on home jerseys and changed away jerseys to mirror these except with teal as the primary colour.
Ahead of the 2021–22 EIHL season, the Giants unveiled a refreshed primary logo and alteration to the club's home, away and Challenge Cup jerseys.[13]
Arena
One corner of the SSE Arena has been dubbed 'Boomerang Corner' – named in memory of long time Giants fan, Stewart Boone – and was left unreserved for a large group of fans who generate noise, bang drums, and start game night chants until the 2022–23 season when these seats became bookable.
Originally there was a traditional four-sided scoreboard suspended over centre ice. This has recently been replaced by two large screens for scores and video replays; one behind Boomerang Corner and one at the opposite corner of the rink. Two traditional scoreboards are located in the two remaining corners.
Team culture
Sectarianism has long been a significant problem with sports in Northern Ireland. When the club was established, Giants' management was committed to ensure the club did not attach itself to any particular faith or community, instead aspiring to represent Belfast as a whole. A number of policies were introduced to achieve this.[1] Football colours, clothing, and flags which may have displayed a person's political or religious affiliation were banned from the arena. The national anthem of the United Kingdom, traditionally played before games at other arenas in the Elite League, is not played before Giants games.
These policies have been successful as the Giants have built a large and enthusiastic fanbase which has become known as the 'Teal Army'. As of 16 March 2020, the Giants have averaged an attendance of 4,387, ranking them 3rd amongst UK teams and 80th in Europe.
The Giants have an official podcast, "A View From the Bridge", hosted by fans Patrick Smyth, Davey McGimpsey, Simon Kitchen, and Joel Neill. There is also an official supporters club known as the Giants OSC.
Team songs
For many years, the Giants have been introduced onto the ice with the song "Rise" by English rock band The Cult. In recent years, "A Warrior's Call" by Danish band Volbeat has also been used as the team's entrance theme. Their goal song begins with The Irish Rovers' version of "The Belle of Belfast City", a popular local rendition of the old children's folk song "I'll Tell Me Ma". This is mixed into "Song 2" by English Britpop group Blur before face-off.
Current season
