Bernd Reichart (born 24 March 1974)[1] is a German businessman who is the CEO of A22 Sports Management, a company founded to "sponsor and assist" the creation of the European Super League.[2] He has lived in Spain since 2003.[3]
Reichart studied sports science and English in Konstanz, Germany; Salamanca, Spain; and the University of North Carolina in the United States.[1]
After graduating, Reichart worked in Hamburg at UFA Sports.[3] He moved to Madrid, where he worked as marketing manager for Sportfive.[3]
Reichart then spent almost ten years working for media company Atresmedia, where he started in investor relations and eventually became managing director, in charge of five free-to-air channels, including NEOX, NOVA, and NITRO.[4][3][1] After that, he returned to Germany to serve as CEO for media company RTL Deutschland.[1][2][5][6]
In October 2022, Reichart became CEO of A22 Sports Management.[4][3]
Reichart is fluent in Spanish.[3]