Better Homes and Gardens
August 1924 issue, the first under the Better Homes and Gardens name
Editor-in-chiefStephen Orr
Categorieshome economics, interior design
Frequency12 issues/year
PublisherDotdash Meredith (US)
Pacific Magazines (Australia)
Total circulation
(2015)
7,624,910[1]
Year founded1922; 100 years ago (1922)
CountryUSA
Based inDes Moines, Iowa
LanguageEnglish
Websitebhg.com (US)
bhg.com.au (Australia)
ISSN0006-0151

Better Homes and Gardens is the fourth best selling magazine in the United States. The editor in chief is Stephen Orr. Better Homes and Gardens focuses on interests regarding homes, cooking, gardening, crafts, healthy living, decorating, and entertaining. The magazine is published 12 times per year by Dotdash Meredith. It was founded in 1922[2] by Edwin Meredith, who had previously been the United States Secretary of Agriculture under Woodrow Wilson. The original name was Fruit, Garden and Home from 1922 to 1924. The name was changed to Better Homes and Gardens beginning with the August 1924 issue.

Better Homes and Gardens is one of the "Seven Sisters", a group of women's service magazines.

Brand extension

The Meredith Corporation publishes a number of books on home economics and gardening under the BH&G brand, the best known of which is the Better Homes and Gardens New Cook Book, colloquially known as the "Red Plaid" book. Now in its 15th edition (published in August 2010), the Red Plaid was originally published in 1930. Meredith also publishes the New Junior Cookbook for children learning to cook.

The magazine's title was used by Meredith's real estate arm, which was sold and then called GMAC Real Estate. In October 2007, Meredith entered a 50-year licensing agreement with Realogy Corporation to license the Better Homes and Gardens name to Better Homes and Gardens Real Estate. The company is based in Parsippany, New Jersey, and has offices across the country.

Meredith's broadcasting division began producing the television program Better in the fall of 2007, which is a lifestyle show which has a mix of content from Meredith's various magazine titles (included BH&G), consumer advice and celebrity interviews. The program would air on stations owned by Meredith, Scripps, Fisher and LIN TV groups.[3] Some Meredith-owned stations produce their own local edition of Better. The show was cancelled in May 2015.

The brand offered a line of home decor products through a partnership with Home Interiors and Gifts, a company based on direct selling.

Overseas editions

The Australian edition of the magazine is published by Are Media, the successor to the former Bauer Media Australia which acquired Pacific Magazines in 2020.[4]

References in popular culture

Mad Magazine published a satire in 1958 (issue #53) titled "Bitter Homes and Gardens," including articles titled "They Built Their House on a Lot 22 Inches Wide" (A house built between two office buildings); a "How-The..." department which suggests putting a lawn on rollers so one can drag it "to a nearby spot where it's raining"; and an article on how to convert a second bathroom into a basement (with a photo of the author's wife, who has just stepped out of the shower and covers herself with a towel). The magazine was also spoofed in the 1970s as "Bitter Homes and Garbage", in a set of "Crazy Magazine Covers" produced by Fleer.

In an episode of I Love Lucy, Lucy jokes about the magazine as, "Better Homes and Garbage" when she and Ethel redecorate Lucy's apartment.

An episode of The Simpsons showed a brief shot of a magazine entitled Better Homes Than Yours.

Better Homes and Gardens is mentioned in the song "I Save Cigarette Butts" by Daniel Johnston.

In Little Shop of Horrors Audrey sings in "Somewhere That's Green" about how her dream house is a "picture out of Better Homes and Gardens magazine."

An episode of Family Guy has Mr. Herbert sing a parody version of "Somewhere That's Green" from Little Shop of Horrors.

In country recording artist Miranda Lambert's 2010 hit single titled "The House That Built Me", there is a verse that says, "Mama cut out pictures of houses for years from Better Homes and Gardens magazine".

The music video of the song "Sliver" by American grunge band Nirvana shows a short take of the magazine at second 00:42.

Brandon Flowers mentions the magazine in the song "The Clock Was Tickin" from his 2010 album Flamingo.

Editors

See also

References

  1. ^ "Alliance for Audited Media Snapshot Report - 6/30/2013". Alliance for Audited Media. December 31, 2015. Archived from the original on January 23, 2017. Retrieved June 1, 2016.
  2. ^ "Top 100 U.S. Magazines by Circulation" (PDF). PSA Research Center. Archived from the original (PDF) on November 15, 2016. Retrieved February 6, 2016.
  3. ^ "Archived copy". Archived from the original on 2009-07-15. Retrieved 2008-01-25.((cite web)): CS1 maint: archived copy as title (link)
  4. ^ "About Us". Are Media. Archived from the original on 10 March 2021. Retrieved 28 April 2021.