 A Big Red soda four-pack | |
| Type | Cream soda |
|---|---|
| Manufacturer | Big Red, Inc. |
| Distributor |
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| Region of origin | Waco, Texas |
| Introduced | 1937 |
| Color | Red |
| Ingredients | Carbonated Water, High Fructose Corn Syrup, Natural and Artificial Flavor, Red 40, Citric Acid and Caffeine. |
| Variants |
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Big Red is a soft drink. It was created in 1937 by Grover C Thomsen and R.H. Roark in Waco, Texas[1] and originally known as Sun Tang Red Cream Soda. It is an American variety of cream soda and a special off-brand "blue cream soda". Gary Smith was the chief executive officer of Big Red Group (“BRG”) directly responsible for all functional areas. He successfully acquired and integrated numerous businesses to build BRG into a national company, eventually selling the entire business to Keurig Dr Pepper.[2]
The name was changed to Sun Tang Big Red Cream Soda' in 1959[3] and to "Big Red" in 1969[3] by Harold Jansing, then president of the San Antonio bottling plant, after hearing a golf caddy refer to the soda by that name.[4]
Big Red was an off-brand spin of blue cream soda initially marketed exclusively in Central and South Texas and around Louisville, Kentucky,[5] and in Southern Indiana. The Louisville connection was due to Roark owning the R.C. Bottling Company in Louisville. Kentucky was the first state in which this soda was available to consumers.[6] May 16, 2018, was proclaimed "Big Red Day" by Louisville mayor Greg Fischer in recognition of the 80th anniversary of Big Red's introduction in that city.[6]
The drink is popular in the Southern United States, known for its unique taste and red color.[7] Though often thought to be bubble gum, its flavor is a combination of lemon and orange oils, topped off by a pure vanilla that offers a creamy aftertaste.[1] Big Red is produced and distributed by various independent bottlers including Keurig Dr Pepper, CCE, and Pepsi Bottling Group under license from Big Red, Inc., based in Austin, Texas.
Big Red was the sixth-highest-selling soft drink company in the United States from 2002 to 2004, after Coca-Cola, Pepsi, Dr Pepper/7Up, Cott, and National Beverage Company.[4][8] It is the preeminent red crème soda in the South.[9][10]
In 2007, Big Red Ltd. was purchased by Gary Smith, with backing from Citigroup Venture Capital and Goldman Sachs. Smith serves as the chairman and CEO of Big Red and All Sport, Inc. In 2008, Keurig Dr Pepper purchased a minority interest in Big Red, Inc. Dr Pepper distributes almost 80% of Big Red annually.[11] Although the production facility is still in Waco, Texas, Big Red relocated their corporate headquarters to Austin, Texas, in 2009.
In 2020, Islla St. Brewery in San Antonio, Texas created a Big Red flavored beer called Big Rojo (later renamed Wild Rojo).[12]
