We Believe sign in Arlington, Virginia, October 2020

In 2020 issue-based yard signs emerged in neighborhoods across the United States supporting multiple left-wing movements commonly with a Black Lives Matter theme.[1] Stemming from the original "Kindness is everything"[2] sign with the introductory line “In this house, we believe:” many iterations begin more succinctly “We believe” after which a list of movements is enumerated often starting with Black Lives Matter. An even stack of colored lines of correlated phrases stand in vibrant contrast to one another against a black background.

In big cities especially, partisan political signs for the 2020 election were largely passed over in favor of social justice signs.[1] The Kindness is Everything sign originated as a white woman's show of opposition to Trump on his first day in office.[3]

References

  1. ^ a b Kristian, Bonnie (31 July 2020). "America's new yard sign discourse". The Week.
  2. ^ Bologna, Caroline (8 March 2017). "'Kindness Is Everything' Signs Promote Love In Response To Hate". The Huffington Post.
  3. ^ Taylor, Chris (16 June 2020). "How one woman's yard sign became a rallying cry for allies". Mashable.
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