 | |
| Product type | Chocolate |
|---|---|
| Owner | Nestlé |
| Country | U.K. |
| Introduced | 1933 |
| Previous owners | Rowntree's |
| Website | nestle.co.uk/blackmagic |
Black Magic is a British brand of boxed chocolates originally created by Rowntree's in 1933.[1] Sold as an affordable version of an (at that time) otherwise very expensive luxury product, they were marketed as a courtship gift.[2] In the 1970s, the brand was advertised using the slogan "Who knows the secret of the Black Magic box?"[1] The brand is now owned by Nestlé.
