Blue (ISSN 1093-7560) was an adventure travel magazine published six times year, founded in 1997[1] by Amy Schrier, with David Carson as the original design consultant.[2] Its focus was on global adventure travel,[3] and described itself as "a journal for the new traveler".[4] It was published in New York City from 1997 until 2003. The New York Times characterized it as "not your father's National Geographic."[5] The Christian Science Monitor described the magazine's "social agenda" as being part of its identity.[6]
At age 28, Amy Schrier founded Blue in 1997. She was publisher and editor-in-chief of the magazine from 1997 to 2003.
The cover of its first issue was included in a list of the Top 40 magazine covers of the last 40 years by the American Society of Magazine Editors.[7] The photo that was used had been submitted for an earlier magazine, Beach Culture.[8]
Photographer Gary Fabiano's work for a story on refugee camps in Kosovo,[9] was listed in 1999's Life magazine's Best Magazine Photos of the Year special issue,[citation needed] and was a runner-up in the 2000 Alfred Eisenstaedt Awards for Magazine Photography in the category of News (Photo Essay).
Folio: Magazine awarded Blue with first place in the Best Travel Editorial category in 2001, and second place in the Best Overall Designed Magazine category in 2002.