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((Short description|Nike advertising campaign))
((citations needed|date=April 2019))
'''"Bo Knows"''' was an [[advertising]] campaign for [[Nike Inc.|Nike]] [[cross-training]] shoes that ran in 1989 and 1990 and featured professional [[baseball]] and [[American football]] player [[Bo Jackson]]. It was also used as an [[advertising]] campaign for [[EA Sports]]’ ''[[Madden NFL 22]]''.

Jackson was the first athlete in the modern era to play professional baseball and football in the same year. He was a suitable spokesman for Nike's shoe geared toward an athlete engaged in more than one sport or with little time between activities to switch to sport-specific footwear.

==Original ad==
The original "Bo Knows" ad was a [[television commercial]] by firm [[Wieden & Kennedy]]. The spot opens with a shot of Jackson playing baseball and fellow ballplayer [[Kirk Gibson]] saying, "Bo knows baseball." The next scene shows Jackson on the [[Gridiron football|gridiron]], with [[quarterback]] [[Jim Everett]] explaining, "Bo knows football." Jackson then plays [[basketball]], [[tennis]], [[ice hockey]], and goes [[running]], with [[Michael Jordan]], [[John McEnroe]], and [[Joan Benoit]] vouching for Jackson's knowledge of their sports ([[Wayne Gretzky]], when confronted with Jackson laying a [[Checking (ice hockey)|body check]], simply says "No.") The ad concludes with Jackson trying to play the [[guitar]]—and failing badly—whereupon [[blues]] legend [[Bo Diddley]] exclaims, "Bo, you don't know Diddley!" Coincidentally, the spot first aired during the commercial break immediately following Jackson's lead-off home run in the [[1989 Major League Baseball All-Star Game]]. The music for the "Cross Training" ads was written and performed by Diddley.

==Subsequent ads==
Later "Bo Knows" ads saw Jackson trying his hand at [[cycle sport|cycling]] (in 2012, he launched a [[Gran Fondo]] in Alabama after the [[Tornado outbreak of March 2–3, 2012|Alabama tornadoes of March 2012]] sponsored by Nike), [[Association football|soccer]] (featuring [[Ian Rush]]), [[cricket]] (featuring [[Ian Botham]]), [[surfing]], [[Powerlifting|weightlifting]], [[auto racing]], and [[horse racing]] as a [[jockey]]. A revision of the original "Bo Knows" ad ended with Jackson having learned the guitar and sharing licks with Bo Diddley.

In one version of the commercial, after Jackson is shown trying several activities, a confused [[Sonny Bono]] walks into the shot and says (playing off the tag line), "I thought this was another Bono's commercial."

In another, Bo Jackson grew frustrated with an over-the-top musical number and walked off the set. [[George Foreman]], sensing an opportunity to seize the spotlight, took his place in the musical number.

The ad campaign was very successful, making cross-trainers Nike's number-two line behind its famous basketball shoes. It was subsequently parodied by the [[ProStars]] cartoon, which featured likenesses of Jackson, [[Wayne Gretzky]], and [[Michael Jordan]]. While the character based on Jackson spoke normally, he would say in the [[Illeism|third person]] "Bo knows [____]" when asked or prompted to do something in almost every episode.

There was also a [[public service announcement]] variant encouraging students to stay in school, which had multiple copies of Bo appearing simultaneously humorously discussing how Bo knows various academic subjects.

The "Bo Knows" campaign also appeared in ''[[Madden NFL 22]]''.

==In popular culture==
((refimprove section|date=June 2017))
In the song "[[Scenario (A Tribe Called Quest)|Scenario]]" by [[A Tribe Called Quest]], [[Phife Dawg]] states ''"Bo knows this, and Bo knows that, but Bo don't know jack, 'cause Bo can't rap..."''<ref>((cite web | url=https://genius.com/A-tribe-called-quest-scenario-lyrics | title=A Tribe Called Quest (Ft. Leaders of the New School) – Scenario ))</ref>

A ''[[Sesame Street]]'' sketch (1991) where Jackson demonstrated various things that the show teaches (letters, numbers, opposites), with the ''Sesame Street'' Muppets making "Bo Knows" comments in between.<ref>((cite web | url=https://www.youtube.com/watch?v=6dwhzun5xAg | title=Sesame Street - Bo Knows | website=[[YouTube]] ))</ref>

The single ''[[Here Comes the Hotstepper]]'' by raggae musician [[Ini Kamoze]] includes the lyric "I know what Bo don't know".

In a ''[[Homestar Runner]]'' short from 2008, two characters come across a very rotten Easter egg with "BO KNOWS EASTER EGGS" written on it, implying it has been there for several years.<ref>((cite web |author1=[[The Brothers Chaps]] |title=Rotten Eggs |url=https://homestarrunner.com/toons/rotten-eggs |website=Homestar Runner |access-date=5 April 2023 |language=en |date=24 March 2008))</ref>

== References ==
((Reflist))
*[http://www.adweek.com/aw/creative/best_spots_90s/90s_112.jsp Adweek citation as one of the best TV commercials of the 1990s].
*[http://www.ew.com/ew/article/0,,317833,00.html ""Say It Ain't Bo!"], ''[[Entertainment Weekly]]'', July 27, 1990 (retrieved June 8, 2007).
*[https://web.archive.org/web/20060329185717/http://www.aef.com/pdf/sbch7.pdf "The Sneaker Wars: Going Toe-to-Toe"] by Bernice Kanner, in ''The Super Bowl of Advertising: How the Commercials Won the Game'', Bloomberg Press, 2004. (PDF file)

==External links==
*[https://www.youtube.com/watch?v=9sz6xhPkGJ4 Bo Knows] at [[YouTube]]

((Nike, Inc.))

[[Category:American advertising slogans]]
[[Category:Bo Jackson]]
[[Category:Nike, Inc. advertising]]
[[Category:American television commercials]]
[[Category:1980s television commercials]]
[[Category:Wieden+Kennedy]]
[[Category:1990s television commercials]]
[[Category:Cultural depictions of baseball players]]
[[Category:Cultural depictions of American people]]
[[Category:Quotations from sports]]
[[Category:1989 neologisms]]

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