Boaz Misholi

Boaz Misholi (born November 11, 1951) is one of the pioneers of high-tech in Israel. He was a co-founder of Comverse, Verint Systems, Telemesser, DSP, Fundtech, Versamed and others, companies which paved the way for the establishment of many other Israeli technology ventures.

Biography

Boaz Misholi was born and raised in Ramat Gan, where he attended Ort Singalovski high school. In the Israel Defense Forces he served in the Paratroopers Brigade of the Nahal. He studied Computer Engineering at the Technion in Haifa, from which he graduated with honors. As a graduate student, he served as an assistant faculty member at the Technion's Faculty of Electrical Engineering. [1]

Business career

In 1972, Misholi joined Shamoa Electronics and was part of a team that developed the first commercial computer manufactured in Israel and marketed worldwide. [2] From 1975 to 1978, he opened a consulting firm that advised clients on the use of microprocessors. [3] In 1978, he was invited by a company in Stamford, Connecticut to oversee the design of an automatic telephone credit verification system capable of handling 20,000 calls per hour in the New York City area using digital voice response technology. [4]

Efrat Corporation

In 1980, Misholi founded the U.S. based Efrat Corporation, which developed new digital signal processing (DSP) technologies and architecture for computerized handling of multimedia. In addition, the company helped design software and hardware for Fujitsu and ITT, which was developing a public switchboard for telephone companies. [5] At this time, Misholi came up with the idea of voicemail and began to create the architecture for storing and transferring multimedia information by computer using a new algorithm to digitally represent speech.[6]

Efrat Future Technologies

In mid-1982, Misholi cofounded Efrat Future Technologies in Israel based on his patent for a message management system. [7] His partners were Yechiam Yemini of Columbia University and his brother-in-law, Kobi Alexander, then an investment banker in New York. In the original business plan, Misholi was named president, Yemini as chief scientist and Alexander as chief financial officer. [8]

Comverse

Misholi set out to develop a voice and fax messaging system for storing, processing, accessing and transmitting information from any telephone or fax machine. The system offered a more comprehensive solution than answering machines or other devices available at the time. Aside from the money recruited from the Swiss concern Ascom, Tadiran, Ampal-American Israel Corporation, Shearson, ADP, Lehman Brothers and private American investors,[9] Efrat Future Technology received a grant from Israel's Office of the Chief Scientist. [10]Subsidies from the Israeli government, which was trying to boost the country's technology sector, were also a key source of financing. [11]Initially, they began to work on a digital listening system for military intelligence. [12] Misholi and Alexander concluded that for marketing and raising capital it was preferable to be registered in the United States, with names that rang well in English. Misholi's voice messaging system, originally called "Tavor," was thus renamed "Trilogue." The system was capable of supporting up to 5,000 users, 32 ports and 182 hours of digitized voice storage. Users entered a personal identification code via the telephone keypad to access their mailboxes. [13]The voice mailbox provided a user experience similar to the answering machine but without the need to buy a separate device. [14] In early 1984, Misholi, Alexander and Yemini returned to New York to establish a company for marketing the new technology. Comverse (a combination of "communication" and versatility") was founded that year. The firm was headquartered in Woodbury, New York, [15] and focused on centralized voice and fax-messaging hardware systems for large organizations and telecommunications providers. [16] Efrat operated as a wholly owned subsidiary of Comverse, with Misholi and Alexander as joint CEOs and chairmen. In 1984, Comverse's Trilogue technology was chosen by the United States Government's General Services Administration over IBM and Sperry Corporation. [17] In 1985, the New York Times published a profile on the Israeli economy singling out Misholi as a "new breed of Israeli entrepreneur," and calling him a "whiz kid."[18] In January 1987, Comverse went public on the New York Stock Exchange. In 1988, Misholi resigned as CEO after a disagreement with Alexander over strategy. [19] although he continued to serve as a Comverse board member until 1992.

Verint Systems

In 1983, Misholi developed a new system of computerized intelligence for the Israeli army which allowed analog voice information to be converted and stored in digital form. Using signal processing techniques, the system could identify the speaker and language being spoken, and clear background noises. Operators sat at individual work stations, automating and accelerating the work. The system was sold to many governments for COMINT intelligence work. This technology became the basis for an independent company, Verint Systems.[20]

DSP

In 1986, Misholi joined a team of developers specializing in signal processing and founded CallTalk Ltd. The company, sold and renamed DSP, later split into two companies, one traded on NASDAQ and the other sold to Intel.[21]

Aura Investments

In 1992, Misholi cofounded Aura, an investment company traded on the Tel Aviv stock exchange. Misholi was chairman and CEO of Aura until 2000. While serving as CEO, Misholi invested in many companies, among them FundTech, Versamed, Magma and Skyline. [22] In 2000, Misholi sold Aura to Yitzhak Tshuva's Green Group.[23] In 2005, Misholi rejoined Aura and changed its focus to real-estate. In the wake of losses due to the real-estate crisis in eastern Europe in 2008-2009, the company was liquidated in 2011. [24]

FundTech

In 1994, Misholi joined Fundtech, a company that developed software facilitating electronic money transfers between financial institutions. [25]Misholi was active chairman and the first lead investor. The company sold its system to thousands of banks. In early 1998, Fundtech raised additional capital through a public offering and was valuated at $900 million. When Misholi left Fundtech at the end of 1999, it was worth $1.1 billion. [26]

Versamed

In 1996, Misholi became chairman of Versamed, a medical technology company established in 1994 that developed a mobile ventilation device to replace invasive intubation. [27]Versamed's portable ICU ventilator allows for respiration of patients in transit and emergencies. The product gained FDA approval in 1999.[28] In 2002, Versamed won first place in the Israel Technology Fast 50 list, a list compiled by the Deloitte accounting firm of the fastest-growing technology companies based on revenue growth. [29]The ventilator was sold to hospitals and medical centers worldwide, and was purchased by the Israel Defense Forces for use in combat.[30] In 2008, Versamed was acquired by GE Healthcare. [31]

Magma

In 1994, Aura purchased shares in Magma Industries, a decorative candle manufacturer. Misholi served as chairman. The candles were sold from carts in shopping malls, gift shops and supermarket chains in the U.S. and Europe, a marketing innovation at the time. [32]

Other ventures

Misholi is CEO and chairman of SirTlab Corporation, which is working on a cure for age-related diseases through the activation of the SIRT6 gene. [33]SirTlab, founded in collaboration with Haim Cohen of Bar Ilan University, has reported success in prolonging life expectancy in mice. [34] Misholi is CEO of Bariks Health, which is developing a new model of hyperbaric chamber. [35]

Public activism

In 2004, Misholi cofounded D-Cure, a nonprofit organization dedicated to finding a cure for diabetes and promoting diabetes research in Israel. [36] Misholi was a member of the board of the Israeli Association of Publicly Traded Companies. [37]

See also

References

  1. ^ Boaz Misholi, chairman, Aura Investments, News1
  2. ^ Ma'ariv, April 20, 1976, p.8 [Hebrew]
  3. ^ Boaz Misholi, chairman, Aura Investments, News1
  4. ^ Israelis feel the sting of austerity, New York Times, December 7-8, 1985
  5. ^ "Artificial intelligence and electronic voice mail," Electronics in Israel (88) 85/5, p.54, 57 [in Hebrew]
  6. ^ Patents by inventor Boaz Misholi
  7. ^ Patents assigned to Efrat Future Technology, Ltd.
  8. ^ "Tavor " Tone Access Voice Operations Recorder/Retriever, Business plan, February 6, 1982, p. 32
  9. ^ Efrat's talking mail, Tekhnologiot, no. 37, November 1986, pp. 12, 15; Ma'ariv, "Americans believe Efrat will be a hit," September 9, 1986
  10. ^ Making Innovation Policy Work: Learning from Experimentation, OECD, The World Bank
  11. ^ From hero to fugitive in options scandal, International Herald Tribune
  12. ^ Making Innovation Policy Work: Learning from Experimentation, OECD, The World Bank
  13. ^ Network World, December 1987
  14. ^ Voice Mail: Please Leave a Message
  15. ^ Network World, December 1987
  16. ^ Innovation and the State: Political Choice and Strategies for Growth in Israel, Taiwan and Ireland, Dan Breznitz
  17. ^ Israelis feel the sting of austerity, New York Times, December 7-8, 1985
  18. ^ Israelis feel the sting of austerity, New York Times, December 7-8, 1985
  19. ^ The Evolution of a New Industry: A Genealogical Approach, Israel Drori, Shmuel Ellis and Zur Shapira
  20. ^ Israeli-American company Verint Systems selling cheap surveillance tech to governments
  21. ^ Ma'ariv, "The computer speaks to the phone," February 23, 1988, p.31E [in Hebrew]
  22. ^ [www.haaretz.com/israel-news/business/1.4845041 Aura of abroad, Haaretz]
  23. ^ Yediot Ahronoth, "Yitzhak Tshuva enters U.S. stock market," August 2, 2000, p.11 [in Hebrew]
  24. ^ Yediot Ahronoth, "Romania is more than Bucharest," February 27, 2007, p.8 [in Hebrew]
  25. ^ Boaz Misholi returns to Wall St: Fundtech to issue at $100 millon value, Globes
  26. ^ Boaz Misholi returns to Wall St: Fundtech to Issue at $100 Million Value, Globes
  27. ^ Systems Versamed scores $9.3m from US backers
  28. ^ Globes, "Aura: Subsidiary receives FDA approval for marketing of new ventilator," April 14, 1999 [in Hebrew]
  29. ^ VersaMed named fastest growing high-tech firm in Israel, Haaretz
  30. ^ Globes, "Versamed sells 260 kits to IDF," March 16, 1998 [in Hebrew]
  31. ^ Versamed graduated from the Ofakim incubator
  32. ^ Yediot Ahronoth, "Magma: Production moved to China," November 27, 1997, p.11 [in Hebrew]
  33. ^ SirTlab Corporation
  34. ^ Prof. H. Cohen's Lab, Bar-Ilan University
  35. ^ Boaz Misholi, LinkedIn profile
  36. ^ Technion R&D Foundation, Ltd.
  37. ^ Hadashot 1, Boaz Misholi