The channel, launched on 20 November 2004 at 8:00 pm, after replacing VJ TV some months prior with a sign that said Boing, in arrivo. (Boing, coming soon.). In 2006 the channel, rebranded to a new transparent screenbug and logo in promos, to follow the brand identity of Mediaset's other channels. The change included, a new graphics package, introducing Animadz. Most of them lasted until August 2020.
The birth, of Cartoonito in 2011, the channel increased its demographic to include 7–16-year olds. All preschool programs and blocks were moved to Cartoonito's schedule.
Boing rebranded, to a new graphics package along with its Spanish and French versions developed by Lumbre on 7 March 2016, teased from the week prior. Most of the Animadz remained with a new look, however many were removed.[3]
On 30 August, 2020 Boing rebranded again to a new graphics package by Art&Graft, with only 2 Animadz remaining.[4]
On 19 May 2023, Boing and Cartoonito transitioned, from standard definition 576i SDTV to the high definition 1080i HDTV ratio on all platforms.
On 23 February 2009, a one-hour timeshift of the channel - Boing +1, launched. It was, however, only available in Sardinia and Trentino-South Tyrol.[7] The channel closed on 1 March 2012.
Cartoonito
An Italian version of Turner's Cartoonito brand was launched on 22 August 2011. The launch allowed Boing to refocus its target audience to six-twelve-year-old children.
Cartoonito airs pre-school programmes mainly sourced from Warner Bros. and Nickelodeon, in addition to acquired and local shows from other Mediaset networks or aboard.[8]
Boing Plus is the sister channel to Boing, which launched on 11 July 2019, replacing Pop after Mediaset purchased the slot from Sony Pictures Italia. Originally, the channel operated as a one-hour timeshift service, with Cartoonito being timeshifted from 4:00 am–1:00 pm and Boing's programming for the rest of the day.[9] On 1 December 2019, the channel began timeshifting Cartoonito from 1:00am-6:00am and Boing the rest of the day.
On 30 August 2020 with the rebrand of its parent network, Boing Plus ceased to be a timeshift service and became a secondary network to Boing, airing the channel's programs at different times. Cartoonito programming was no longer offered.
