Boomerang is a Central, And Eastern European/East-Central European pay television channel feed which focuses on animated programming for children. This feed is broadcast in Germany, Austria, Switzerland, Benelux, CIS countries, Czech Republic, Slovakia, Hungary, Romania, Poland, the Balkans, Baltics and Caucasus countries.
Boomerang EMEA was launched on 5 June 2005. On 12 October 2011, at 6:00 am (CEST), it was split into two different feeds: this feed focused on Central and Eastern Europe, while Boomerang HQ centered on the Benelux, Cyprus, Czech Republic, Greece, Middle East & Africa, and Portugal. The European feed at the time consisted of four audio tracks, which were in English, Romanian, Hungarian and Polish. On 1 August 2007, TV channel began broadcasting from the Astra 1K and Hot Bird 7A satellites in the territories of the CIS and Baltic countries.[1] The TV channel was partially broadcast in Russian.[2] Since 1 October 2013, the channel has been completely dubbed into Russian.[3]
Between November 2014 and February 2015, Boomerang CEE replaced Boomerang HQ in the Netherlands and the Flanders region of Belgium, and got a localised Dutch feed between 2 February 2015 and 2017.[4] Since 2017 the CEE feed is available in the Netherlands and Belgium.[5]
On 4 April 2018, Boomerang CEE switched to the 16:9 aspect ratio.[1]
On 1 October 2018, Boomerang CEE replaced Boomerang Germany and took over its channel slot. It launched a subfeed intended to air German advertisements and has no Russian rating icons being displayed in its broadcast, differing from the main feed. Sometimes they were shown anyway because of mistakes.[6]
On Monday, 1 November 2021, Boomerang CEE launched a new Bulgarian-language audio track, as well as a Bulgarian channel subfeed for Bulgarian television advertisement commercials, only on Bulsatcom, for now as A1 Bulgaria.[7]
On Friday, 3 December 2021, Boomerang CEE launched a new Czech-language audio track.
Due to the Russian invasion of Ukraine, on 9 March 2022 WarnerMedia closed the channel in Russian territories, along with Cartoon Network.[8]
Since 1 September 2022, Boomerang CEE is broadcast between 14pm and 8am in CEST, because of the relaunch of the morning Cartoonito block on this region.[9]
Cartoonito is a programming block targeting pre-kindergartners, & preschoolers. It airs weekday mornings and afternoons before the Cartoonito branding was phased out entirely in 2014, when Cartoonito merged with Boomerang's schedule.
In August 2022, it was announced that Cartoonito would be returning later on Boomerang CEE in 2022.
A teaser was released for the block on 8 August 2022 and released idents for Thomas and Friends: All Engines Go!.
1st September 2022 Cartoonito block was relaunched as channel block (8:00 to 14:00 CEST).
The relaunched block received a new logo, new logo idents, and others.
