History
As Boomerang (2011–2023)
On 5 June 2005, Boomerang EMEA was launched on the channel feed as it expanded to Europe.[3] On 1 August 2007, the channel continued to roll out across most CEE[4] and Arabic countries[5] by the end of 2010.[6] On 12 October 2011, at 6:00 am (CEST), it was split into two different feeds: this feed focused on Central and Eastern Europe, while Boomerang HQ centered on the Benelux, Cyprus, Czech Republic, Greece, Middle East & Africa, and Portugal. The European feed at the time consisted of four audio tracks, which were in English, Romanian, Hungarian and Polish. On 1 August 2007, TV channel began broadcasting from the Astra 1K and Hot Bird 7A satellites in the territories of the CIS and Baltic countries.[7] The TV channel was partially broadcast in Russian.[8] Since 1 October 2013, the channel has been completely dubbed into Russian.[9]
Between November 2014 and February 2015, Boomerang CEE replaced Boomerang HQ in the Netherlands and Belgium, and got a localized Dutch feed between 2 February 2015 and 2017.[10] Since 2017 the CEE feed is available in the Netherlands and Belgium.[11]
On 4 April 2018, Boomerang CEE switched to the 16:9 aspect ratio.[12] On 1 October 2018, Boomerang CEE replaced Boomerang Germany and took over its channel slot. It launched a subfeed intended to air German advertisements and has no Russian rating icons being displayed in its broadcast, differing from the main feed. Sometimes they were shown anyway because of mistakes.[13]
On Monday, 1 November 2021, Boomerang CEE launched a new Bulgarian-language audio track, as well as a Bulgarian channel sub-feed for Bulgarian television advertisement commercials, only on Bulsatcom, for now as A1 Bulgaria.[14] On Friday, 3 December 2021, Boomerang CEE launched a new Czech-language audio track.
Due to the Russian invasion of Ukraine, on 9 March 2022, WarnerMedia closed the channel in Russian territories, along with Cartoon Network.[15]
As Cartoonito (upcoming)
Cartoonito began as programming block in 2011 targeting pre-kindergartners, & preschoolers. It airs weekday mornings and afternoons before the Cartoonito branding was phased out entirely in 2014, when Cartoonito merged with Boomerang's schedule. In 8 August 2022, (8:00 to 14:00 UTC) it was announced that Cartoonito would be returning later on Boomerang CEE in 2022. 1st September 2022 Cartoonito block was relaunched with a new logo and identity.
Since 1 September 2022, Boomerang CEE is broadcast between 2pm and 8am in CEST, because of the relaunch of the morning Cartoonito block on this region.[16] On 4 January 2023, it was announced that Boomerang CEE would fully rebrand into a dedicated Cartoonito channel on 18 March 2023.[17]
