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Boomerang tv logo.png
Middle East
Broadcast areaMENA (MENA feed)
Sub-Saharan Africa (African feed)
Greece (MENA feed)
Cyprus (MENA feed)
HeadquartersTurner House, Great Marlborough Street, London, United Kingdom
Language(s)English (MENA and Africa versions)
Arabic (MENA version)
Greek (MENA version in Greece and Cyprus)
Picture format16:9 (576i, SDTV)
(Africa version)
16:9 (1080i, HDTV)
(downgraded to 16:9 576i for SDTVs; MENA version)
OwnerWarner Bros. Discovery EMEA
Sister channelsCartoon Network
CNN International
TNT Africa
Cartoon Network Arabic
Cartoon Network Hindi
Discovery Channel
Discovery Family
Investigation Discovery
Real Time
Food Network
Travel Channel
Launched5 June 2005; 17 years ago (5 June 2005) (Boomerang EMEA)
1 July 2016; 6 years ago (1 July 2016) (Boomerang Middle East)
1 July 2016; 6 years ago (1 July 2016) (Boomerang Africa)
Former namesBoomerang EMEA (2005–2016)
WebsiteBoomerang Middle East website
Boomerang Africa website
Boomerang Greece website

Boomerang (formerly Boomerang EMEA) is the collective title for two children's channels that air animated series; Boomerang Africa — a feed for Africa, and Boomerang MENA — a feed for the Middle East, in addition to Greece and Cyprus. Both channels are owned by Warner Bros. Discovery through its International division.


Boomerang EMEA was launched on 5 June 2005 as a channel for Europe, the Middle East and Africa. It broadcast in English, and also offered Polish and Hungarian audio tracks for Poland and Hungary respectively.

In December 2005, a Greek audio track was added on Greek and Cypriot TV providers.

The African website,, launched in 2010.[1] but for a brief time continue to Boomerang.

In 2008, the network added an Arabic audio track. In October 2010, the channel started broadcasting shows in Romanian.

On 12 October 2011, a dedicated Central and Eastern European feed (serving Poland, Hungary and Romania) was launched, featuring its own schedule with Hungarian, Romanian, Polish, and English audio. Around the same time, preschool brand Cartoonito was added to both feeds as a morning block. Despite the split, Boomerang EMEA continued to air in Africa and the Arab world, as well as in the Netherlands, Flanders, Portugal, Greece, Cyprus, and select TV operators in the Czech Republic.

The channel ceased broadcast in Portugal on 31 December 2013, due to the launch of the Portuguese Cartoon Network. Despite this, an individual European Portuguese feed would launch in 2015 for Angola and Mozambique, and in 2018 for Portugal.

On 1 November 2014, all Benelux and Czech TV providers switched over to Boomerang CEE, leaving Greece and Cyprus as the only European countries that continued to carry Boomerang EMEA.

On 14 January 2015, the channel adopted the global rebrand and renamed itself as Boomerang Africa.[2]

On 1 July 2016, Boomerang MENA – an official feed for the Arab world–launched to replace the African feed on that region's TV providers,[3] as well as in Greece and Cyprus. The HD channel carries a separate schedule and set of censorship rules, with three audio tracks: English, Arabic, and Greek.

Boomerang Africa switched to 16:9 widescreen on 21 September 2016. On 4 March 2019, it began broadcasting in HD.

Cartoonito programming block

In Africa, Cartoonito was launched as a morning block for the pan-European feed of Boomerang, broadcasting for seven days a week beginning on 12 October 2011. The block ended on 1 January 2014. In May 2021, WarnerMedia EMEA announced plans to revive the brand within their region.

The Cartoonito block returned on Boomerang on 4 April 2022.[4][5]


Sister channels

Cartoon Network

Main article: Cartoon Network (Middle Eastern and African TV channel)

Cartoon Network is a television channel offering animation ranging from action to comedy for children aged 7–14.


Main article: Boing (African TV channel)

Boing is a television channel that airs repeats of programs formerly seen on Cartoon Network and Boomerang. It launched on 30 May 2015, as the fourth extension of Turner's larger Boing brand.


Toonami is a television channel catered towards young adults consisting of DC animation from Batman, Superman and Young Justice. It launched in 2017 on Kwesé TV until the platform went defunct in 2019. Then it was made available on Cell C's defunct streaming service Black for that same year.

In March 2020, the channel was revived as a 2 month pop-up channel on DStv and GOtv thereafter it was made available full-time on the StarTimes platform after its closure. As of March 2021, Toonami can also be found on Canal+, Intelvision, Azam TV and Zuku TV.

Discovery Family

Unlike its american counterpart but much like its french counterpart, Discovery Family is a family-oriented specialty TV channel that launched in Discovery World's place and inherited some of its offering.

See also


  1. ^ "Turner takes wraps off new Boomerang website". 2010-06-23. Archived from the original on 2015-10-01. Retrieved 2015-06-29.
  2. ^ "Turner Broadcasting announces rebranding of Boomerang". Media Update. 15 January 2015. Retrieved 22 July 2022.
  3. ^ "Turner Offers CN, Boomerang In Hi-Definition". Arabian Market. 12 July 2016. Retrieved 22 July 2022.
  4. ^ WarnerMedia eyes preschool originals
  5. ^ "Hello, Cartoonito! Coming in April to Boomerang Africa!". BoomerangAfrica. Retrieved 2022-03-20.