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Bork (company)
BORK Elektronik GmbH
Company typePrivate
IndustryHome appliances
Founded2001
HeadquartersMoscow, Russia
Websitewww.bork.ru

Bork is a manufacturer of home appliances, trading in Russia, CIS countries, and Poland. It is a significant producer of household appliances; in Russia particularly, its share of the Russian market of home juicers in 2009 was estimated at 30-40%.[1] Registered as a German company, Bork operates mostly in Moscow, Russia. The company outsources manufacturing in Hungary, Germany, South Korea, China, Italy and France.[1]

Bork's product range includes electrical kitchen appliances, vacuum cleaners, heating, ventilation and air conditioning, electric fans, irons, hair dryers, and sports equipment.

The company is registered in Germany and its official name is "B.O.R.K. Elektronik GmbH".

When Bork started, it was a wholesale company, not a manufacturer.

History

This section needs expansion. You can help by adding to it. (November 2011)

In more recent times, Bork has spent $3-4 million developing a network of mono-brand flagship and boutique stores in prestigious areas of Moscow. Seven stores are currently being operated, with more to come in the future.[1][2]

Marketing Policy and Sponsorship

Bork's marketing strategy is unique for the home appliances industry and is focused on supporting the premium positioning of the product. Bork actively develops mono-branded flagship stores and boutiques; offers premium customer service including free delivery of products on Mercedes-Benz minivans;[3] uses high impact billboards for outdoor advertisement; sponsors well known culinary-entertainment programs on TV ("SMAK"[4][5] on First Channel, "Eat at Home”,[6] “Breakfast with Julia Vysotskaya"). Bork was an official sponsor of the 2006 World Football Championship.[7] .[8]

Awards

In 2007 Bork won the “Brand of The Year” award in the category of Household Appliances and was recognized as a top 100 brand in Russia according to the World Brand Academy Rating.[9]

Bork also won 'Article of the Year in Electronics' in the Retail Grand Prix '08.[10]

References

  1. ^ a b c Kungurov, Denis. "Squeeze the juice from the prestige of". Retrieved 26 November 2011.
  2. ^ "The company "Bork Elektronik GmbH". Reference". 31 May 2010. Retrieved 26 November 2011.
  3. ^ http://www.bork.ru/buy/
  4. ^ "ИНТЕРВЬЮ PR-files". Archived from the original on 2012-04-06. Retrieved 2011-12-06.
  5. ^ "Гость Оксана Фандера. Смак. Выпуск от 12.11.2011".
  6. ^ "Реклама в России: Едим дома с Bork".
  7. ^ "BORK. Play to the last drop!". The Federation. Retrieved 26 November 2011.
  8. ^ "BEST RUSSIAN BRANDS Awards".
  9. ^ "Best Russian Brands Awards". World Brand Academy. Retrieved 26 November 2011.
  10. ^ "Retail Grand Prix '08 - Highlights". Archived from the original on 29 November 2011. Retrieved 26 November 2011.

External links

Home appliance brands
Categories