Brahma

Type	Brazilian beer
Introduced	1888
Alcohol by volume	4-5%
Website	http://brahma.com/

Brahma is a Brazilian beer, originally made by the Companhia Cervejaria Brahma, which was founded in 1888. In 1914, Brahma produced their national Malzbier. After that, the company began expanding internationally. The company bought the license for distribution of the Germania brand, which later was known as Guanabara, and was one of the earliest of the Brazilian beer brands.^[1]

In 1934, Brahma introduced the new bottled draft Brahma Chopp, and it became a Brazilian bestseller.^[2] In 1989, Jorge Paulo Lemann, Carlos Alberto Sicupira and Marcel Telles bought Companhia Cervejaria Brahma for $50 million.^[1]

Brands

• Brahma – a 4.3% abv pale lager with a global distribution launched in 2004. It is based on the locally successful Brahma Chopp.
• Brahma Chopp – a 4.8% abv pale lager. Brahma's main brand in Brazil.
• Brahma Extra
• Brahma Malzbier – a 5% abv schwarzbier
• Brahma Black
• Brahma Fresh
• Brahma Light
• Brahma Ice (sold only in Venezuela and the Dominican Republic)
• Extra Light Brahma (Venezuela)
• Brahma Morena
• Brahma Bock
• Brahma Bier – special FIFA World Cup 2006 edition released in Brazil
• Brahma Porter
• Brahma Stout
• Brahva – a 4.8% abv pale lager sold in Guatemala and other Central American countries
• Brahva Beats
• Brahma Malta – non-alcoholic carbonated drink sold in Venezuela
• Brahma Malta con Chocolate – Brahma Malta with chocolate. It is sold in most supermarkets in Latrobe Valley.
• Brahma 0,0% – Alcohol-free beer.

Brahma

An interfaith coalition is pressing the world's largest brewer to remove the name of a Hindu god (Brahma) from its beer brand.^[3] Brahma is a beer produced primarily for the Brazilian domestic market. Brahma was named after Brahma, the Hindu god of creation.^[3] controversially, Brahma is now brewed in the Czech Republic.

Literature

• Edgar Helmut Köb: Die Brahma-Brauerei und die Modernisierung des Getränkehandels in Rio de Janeiro 1888 bis 1930, Stuttgart 2005.