Brian David Rude (born August 25, 1955) is a retired American businessman, lobbyist, and Republican politician from Vernon County, Wisconsin. He was a member of the Wisconsin Senate for 16 years and served as president of the Senate for most of the 1993–1994 and 1995–1996 terms, and part of the 1997–1998 term. He also served a year in the Wisconsin State Assembly. After leaving government, he worked as a lobbyist for 20 years for Dairyland Power Cooperative.

Early life and career

Brian Rude was born in Viroqua, Wisconsin, on August 25, 1955. He was raised in Westby, Wisconsin, and graduated from Westby High School in 1973. He went on to earn his bachelor's degree in history and political science from Luther College, in Iowa, in 1977. As a young man, he worked as a legislative aide and research analyst in the Iowa Senate and Wisconsin Senate.^[1] He began graduate school studies at the University of Wisconsin–Madison, but put his studies on hold in 1981, when he was employed in corporate communications for Trane. He ultimately remained at Trane until resigning to become a full-time legislator in 1985.^[2]

In these early years, he became involved in local affairs as chairman of the Kickapoo Valley Association—formed 20 years earlier to support a flood control project in the Kickapoo River valley, by the 1980s it was more for tourism advertisement. He was also active in the local Junior Chamber of Commerce.^[2]

Political career

He first ran for public office in 1982, following the drastic 1982 court-ordered redistricting of the Wisconsin Legislature.^[3] He defeated two opponents in the Republican Party primary, and went on to win the general election with 57% of the vote.^[4]

A year after taking office, the incumbent state senator in his district, Paul Offner, announced he would resign with a year left in his term.^[5] In January 1984, Rude entered the special election contest to replace him in the Wisconsin Senate. He defeated county supervisor Douglas Farmer in the Republican primary and went on to face La Crosse state representative John Medinger in the general election.^[6] After the primary, Rude cast himself as an independent republican, and attempted to make the election a referendum on the performance of Governor Tony Earl.^[7] In a tight contest, Rude prevailed by just 698 votes, receiving 50.4% in the April special election.^[6] That fall, he won a full four-year term, defeating the other incumbent state representative in the district, Virgil Roberts, and increasing his vote share to 54%.^[6]

He went on to win three more four-year terms in the Senate, receiving more than 60% in each of those elections.^[8][9][10] In 1989, he moved into a leadership position in the Republican caucus when he was elected assistant minority leader in the Senate. He continued in that role until April 1993, when Republicans gained the majority and Rude was elected president of the Senate. He continued as president until Republicans lost the majority due to a 1996 recall election, but regained the office briefly in 1998 after another special election.^[11] Rude was considered a moderate Republican in the Senate and often played an important dealmaker role in the closely-divided state capital.^[12]

In the early 1990s, Rude completed his graduate studies at the University of Wisconsin–Madison, earning his M.A.^[1] He announced his retirement from the Legislature in 2000, leaving office in May, with seven months left in his term. At the time of his resignation, he received bipartisan accolades; Democratic U.S. representative Ron Kind referred to him as a role model.^[13]

Later years

Immediately after leaving the Senate, Rude went to work as vice president of external relations for Dairyland Power Cooperative—an energy cooperative serving much of the Driftless Area of Wisconsin, Iowa, and Minnesota. He lobbied on behalf of the cooperative for the next 20 years, retiring in 2020. While working for Dairyland Power, he was also appointed to serve on the Wisconsin Agriculture, Trade & Consumer Protection Board by Governor Jim Doyle.^[14]

Personal life and family

Brian Rude married Karen Ann Thulin, a registered nurse from Platteville, on October 24, 1981. They met while students at Luther College.^[15] They have two adult sons and still reside in Coon Valley, Wisconsin. Their son, Nels Rude, is a prolific lobbyist in Madison with the Kammer group.^[16]

Rude has also been active in many state and local community organizations in addition to his political activity. He has served as Chair of the Greater La Crosse Chamber of Commerce, Chair of the Board of Aptiv, and President of the Norwegian-American Historical Association. He was active for many years on the Wisconsin Historical Society's governing board of curators, and in 2016 was elected president of the board.^[17] Rude is currently chair of the Board of Trustees of Vesterheim Museum in Decorah, Iowa.

Electoral history

Wisconsin Assembly (1982)

Wisconsin Senate (1984–1996)