 | |
| Product type | Bubble gum |
|---|---|
| Owner | The Hershey Company |
| Produced by | The Hershey Company |
| Country | United States |
| Introduced | 1975 |
| Markets | Worldwide |
| Previous owners | Life Savers Nabisco |
| Tagline | Keeps it Poppin The Number Yum Taste in bubble gum |
| Website | hersheyland.com/bubbleyum |
Bubble Yum is a brand of bubble gum marketed by The Hershey Company. It was first introduced in 1975 by Life Savers.[1]
In 1977, rumors began to spread that the gum's soft, chewable secret was the addition of spider eggs.[2] The Life Savers Company addressed the issue with an official full-page rebuttal printed in prominent U.S. newspapers (including The New York Times), to dispel the rumor and restore public confidence.[2] Sales of the gum soon surpassed sales of Life Savers candy, and it became the most popular bubble gum brand.[1] Nabisco bought Life Savers in 1981, and The Hershey Company acquired the Bubble Yum brand in 2000.[3]
Bubble Yum's official mascot is Floyd D. Duck, an anthropomorphic punk-style duck character.[4]
