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Buffalo Wild Wings
A Buffalo Wild Wings in Tifton, Tift County, Georgia
As of November 2020, it had 1,279 locations across all 50 U.S. states and DC. The company is operated out of Atlanta, Georgia, home to its parent company, Inspire Brands, in the Sandy Springs district just north of downtown Atlanta. However, Inspire still maintains a support center in Minneapolis, Minnesota, the location of its previous headquarters.[4]
History
Buffalo Wild Wings & Weck first logo
Buffalo Wild Wings & Weck (BW3) was founded in 1982 by James Disbrow and Scott Lowery, whose parents were Disbrow's ice skating coaches and guardians when he was younger. Meeting up in Kent, Ohio, after Disbrow had finished judging an amateur figure skating competition at Kent State University, the pair were unable to locate a restaurant that served Buffalo-style chicken wings. They decided to open their own restaurant, selecting a location near the Ohio State University in Columbus. The "Weck" in the original title refers to beef on weck, a sandwich originally served at the restaurant.[5]
Within six months of opening, the pair brought on an additional partner, Mark Lutz. Over the next decade, they added six additional locations in Ohio, Indiana, and Steamboat Springs, Colorado. The company began to franchise in 1992 by working with Francorp, a Chicago-based law firm. The original franchise fee was $15,000 to $20,000 plus a percentage of sales. Its bottled wing sauces were then manufactured by Wilsey, Inc. of Atlanta. The company's headquarters was set up in 1992 in Cincinnati. By 1993, eight more locations were added, primarily in Ohio.[5]
In late 1994, Disbrow hired a part-time chief financial officer, Sally Smith, who was employed at his new father-in-law's business. In order to get her full-time, the company moved its headquarters to the Minneapolis/Saint Paul area, where Smith wished to stay. Smith had to deal with issues with lenders and the Internal Revenue Service and a potential bankruptcy as a part of overhauling the firm's finances. Smith was unable to determine the firm's net income/loss prior to 1995, due to the trio's haphazard business practices. During 1995, the company did $12 million in revenue with a loss of $1.6 million.[5]
Expecting more growth in 1995, BW3 designed a new prototype free-standing outlet with clear separation between the bar and dining areas and seating 190 in a 5,000- to 7,500-square-foot space. This was a shift in strategy from a college sports-bar to casual dining. The company looked closer at new franchisees' qualifications. Existing franchisees were encouraged to add more locations while more corporate locations were planned. At that time, there were 48 locations with 12 corporate owned.[5]
Smith was promoted to president and CEO in August 1996, while Disbrow became chairman of the board. At the end of the year, 35 new locations were opened. An initial public stock offering was considered in 1998, but discarded given unfavorable market conditions. After using the name variations BW3 and Buffalo Wild Wings in different markets in its first national ad campaign, the decision was made that year to standardize the name throughout the system with the latter. The company moved to increase home sales of their sauces by upgrading the packaging.[5]
The 100th location opened in October 1999 in Apple Valley, Minnesota, a short drive from its corporate headquarters. At the time, there were 23 company owned restaurants. Three venture capital firms and other purchased a majority stake, $8.5 million in shares, available in a December 1999 private placement. The funding was planned to fund expansion with expectation to have 260 sites by late 2003. The company tested several new sauces in 2000 but only added two to the menu with its first dessert. In 2000, the chain, now calling its locations Buffalo Wild Wings Grill & Bar, was in 19 states and 140 locations (at year end) with one finally in the city of its signature menu item, Buffalo, New York.[5]
System-wide revenue was $150 million in 2001 with same-stores averaged growth of 8 percent per year. The company began pushing takeout sales. In late 2001, the company signed on Frito-Lay to its plans for branded potato chips to the retail market.[5]
Disbrow died in October 2002, while Smith continued as company executive with Lowery as vice president of franchise construction. There were 211 locations in 27 states by the end of third quarter of 2003.[5]
In 2010, the company announced an expansion into Canada.[6] In 2015, Buffalo Wild Wings expanded in the United Arab Emirates when it opened a restaurant in Dubai.[7] In March 2023, there were 12 Canadian locations, however by June, all Canadian locations closed down.[8]
In March 2013, the company took a minority stake in PizzaRev upscale pizza restaurant.[9] In August 2014, BW3 had purchased a majority stake in Rusty Taco chain[10] and changed its name to R Taco the next year.[11]
In November 2017, Roark Capital Group and The Wendy's Company, co-owners of Arby's Restaurant Group, announced its plan to purchase the chain for about $2.4 billion plus debt.[12][13] This deal was completed on February 5, 2018 with Arby's Restaurant Group being renamed Inspire Brands and set up as the holding parent company to Arby's, Buffalo Wild Wings, and R Taco. Inspire Brands intends for each restaurant to keep their individual brands, name, logos, and operating autonomously.[14] On September 5, 2018, Inspire Brands subsidiary R Taco announced it was changing its name back to Rusty Taco. In 2019, Buffalo Wild Wings announced a multiyear deal with MGM Resorts International and its sports betting venture Roar Digital. In 2020, Buffalo Wild Wings announced a national partnership the League of Legends Championship Series (LCS).[15] During the 2022 NCAA Division I men's basketball tournament, Buffalo Wild Wings signed a sponsorship deal with Doug Edert, a breakout star of the Saint Peter's team that went on to become the first 15-seed ever to make a regional tournament final.[a][16]
In June 2023, Buffalo Wild Wings had exited the Canadian market after closing its 5 remaining locations in Ontario.[17]
Concept
The chain is best known for Buffalo-style chicken wings along with over a dozen sauces, as well as a complement of other items such as chicken tenders and legs. The chain's menu also features appetizers, burgers, tacos, salads, and desserts, along with beer, wine, and other beverages. They are known for their famous "Blazin Wing Challenge." They challenge customers to eat 10 of their Blazin'® Knockout wings in under five minutes. The winners receive 1000 Blazin’ Rewards points and the winner’s name is shown on select TV screens at varying times throughout the day via Buffalo Wild Wings’ internal OT Network shown on a “Blazin’ Challenge Wall of Fame” type of page. The winner’s name will appear on the “Blazin’ Challenge Wall of Fame” for an unspecified amount of time. [18] The restaurants feature an open layout with a bar area and patio seating flanked by over 50 televisions and media screens.[19] Starting in 2016, the new restaurants being built follow a new type of layout that gives the guests the feeling as if they were actually in a sports stadium. Server uniforms consisted of gray shorts and jerseys with the number 82, signifying the year that the chain was established in 1982.[20] In December 2018, the brand unveiled a new restaurant design featuring a more prominent bar area, flexible seating areas, VIP spaces and large arena-like video screens with anti-glare technology.[21] In 2019, a new uniform was introduced that includes only the company's logo.[22]
^Each of the four regionals in the main tournament draw has 16 teams, seeded from 1–16, with the regional winners advancing to the Final Four at a predetermined site.
References
^ ab"Buffalo Wild Wings". Entrepreneur. November 12, 2020. Archived from the original on November 9, 2020. Retrieved November 12, 2020.
^ abcdefgh"History of Buffalo Wild Wings, Inc". International Directory of Company Histories, Vol. 56. St. James Press. 2004. Archived from the original on March 29, 2022. Retrieved February 7, 2018 – via FundingUniverse.
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US$136.70 million (2016)
