In businesses, networking is the sharing of information or services between people, companies, or groups. It is also a way for individuals to grow their relationships for their job or companies.[1] As a result, connections or a network can be built and useful for individuals in their professional or personal lives. Networking helps build meaningful relationships that are beneficial to all involved parties to exchange information and services. Gaining new significant business acquaintances can be obtained by networking meetings, social media, personal networking, and business networking.[2]

In the second half of the twentieth century, networking was promoted to help business people to build their social capital. In the US, workplace equity advocates encouraged business networking by members of marginalized groups (e.g., women, African-Americans, etc.) to identify and address the challenges barring them from professional success. Mainstream business literature subsequently adopted the terms and concepts, promoted them as pathways to success for all career climbers.

Overview

There are many ways to network, whether the traditional way of making connections through a group or club or non-traditional through hobbies or unrelated events. They all serve the same purpose of making close and valuable connections that allow for an equal exchange of knowledge or advice.[3] Business networks are types of social networks which are developed to help executives connect with other managers and entrepreneurs to further each other's interests  by forming mutually beneficial business relationships. By doing so, they can both each other's business interests by forming mutually beneficial business relationships. Business networking is a way of leveraging your business and personal connections to help you bring in new customers, vendors or to get great advice for running your business.[4] There are several prominent business networking organizations that create models of networking events. When followed, the models allow the business person to build new business relationships and generate business opportunities simultaneously. A professional network service is an implementation of information technology in support of business networking. Chambers of Commerce and other business-oriented groups may also organize networking activities. However, there are multiple networking groups, and there is no one-size-fits-all for every person or company. The models will vary based on their field of business and what they want their outcomes/goals to be.

It is important to note; networking works mainly in favor of small businesses. The owners have to dabble with a variety of job functions in a small set-up. When they meet up with like-minded people, they learn from their experiences and guidance on essential. They can even find partners and angel investors through a networking group of experienced business owners. A plethora of networking events takes place in every country where entrepreneurs can meet, expand their affiliations, educate themselves and feel empowered. Adopting smart tactics can go a long way in securing partnerships, friendships and acquaintances.[5] Collaboration is also a huge part of networking. According to Sorenson, Ritch L., et al. it can create stronger relationships, better conflict management and build better connections.[6] Networking works best when supported by good conflict resolution and collaboration when trying to solve a problem.

History

Before online business networking, face-to-face networking was the only option for business people. This was achieved through a number of techniques such as trade show marketing and loyalty programs. Though these techniques have been proven to still be an effective source of making connections and growing a business, many companies now focus more on online marketing due to the ability to track every detail of a campaign and justify the expenditure involved in setting up one of these campaigns.[7]

Ethics

Networking can be an effective way for job-seekers to gain a competitive edge over others in the job-market. The skilled networker cultivates personal relationships with prospective employers and selection panelists, in the hope that these personal affections will influence future hiring decisions. This form of networking has raised ethical concerns. The objection is that it constitutes an attempt to corrupt formal selection processes. The networker is accused of seeking non-meritocratic advantage over other candidates; advantage that is based on personal fondness rather than on any objective appraisal of which candidate is most qualified for the position.[8][9]

There are some risks that must be considered when using and publishing on social media, because companies can be held liable for the content posted by their employees on blogs or social networks. According to Olswang it is necessary to prepare a clear privacy policy while also remaining compliant to protecting company data and adhering to the social media platform's privacy policy.[10] This ensures the networker can still build their connections and not risk damaging the relationships they've built.

Networked business

Many businesses utilize networking as a key element in their marketing plan. It helps to develop a strong feeling of trust between those involved and plays a big part in raising the profile of a company. Suppliers and businesses can be seen as networked businesses, and will tend to source the business and their suppliers through their existing relationships. As well as with the companies they work closely with. Networked businesses tend to be open, random, and supportive, whereas those relying on hierarchical, traditional managed approaches are closed, selective, and controlling. These phrases were first used by Thomas Power, businessman and chairman of Ecademy, an online business network, in 2009.[11]

Additionally, social media has made a positive impact on networking as it also has allowed for more openness and inclusivity. To be successful with social media, it is vital to consider and plan an approach that can be maintainable and reliable.[12] The best method is to put time aside weekly and make a plan for a few days a week and block off time to improve a social media approach.[12]

Business networking fosters professional connections and promotes collaboration within various industries. In the realm of events and trade shows, businesses often seek the expertise of professionals, including exhibition booth designers,[13] to enhance their presence and make a lasting impression. An exhibition booth designer creates visually appealing and strategically designed booths that showcase a company's products or services. These designers play a pivotal role in the success of trade show participation, helping businesses stand out in a competitive environment. Through effective networking, businesses can connect with skilled exhibition booth designers, explore innovative design concepts, and elevate their brand visibility in the dynamic landscape of industry events.

See also

References

  1. ^ Schmid, Rudolf; Hopkins, D. J.; Merriam-Webster (May 1998). "Merriam-Webster's Geographical Dictionary". Taxon. 47 (2): 535. doi:10.2307/1223820. ISSN 0040-0262. JSTOR 1223820.
  2. ^ Phillips, Simon; Ellinas, Simon (1 January 2014). "Chapter 01: What is networking?". The Complete Guide to Professional Networking: The Secrets of Online and Offline Success. London: Kogan Page Ltd. p. 1.
  3. ^ "Potter, Rupert Barnadiston, (23 Oct. 1899–19 Aug. 1970), President (late Chairman), Simon Engineering Ltd", Who Was Who, Oxford University Press, 1 December 2007, doi:10.1093/ww/9780199540884.013.u58005, retrieved 9 November 2021
  4. ^ Misner, Ivan (29 July 2008). "What Is Business Networking, Anyway?". entrepreneur. Retrieved 29 April 2018.
  5. ^ "Creative Networking Tips For Small Businesses". Forbes.
  6. ^ Sorenson, Ritch L.; Folker, Cathleen A.; Brigham, Keith H. (July 2008). "The Collaborative Network Orientation: Achieving Business Success through Collaborative Relationships". Entrepreneurship Theory and Practice. 32 (4): 615–634. doi:10.1111/j.1540-6520.2008.00245.x. ISSN 1042-2587. S2CID 155055215.
  7. ^ Peter Symonds Why Offline Marketing Still Works in a Digital World Archived 13 September 2014 at the Wayback Machine, The Display Hub by Display Wizard, 28 July 2014
  8. ^ Ned Dobos, "Just What are you Trying to Pull?" http://www.canberratimes.com.au/national/public-service/just-what-are-you-trying-to-pull-20130928-2ul2m.html Archived 9 October 2017 at the Wayback Machine
  9. ^ Dobos, Ned (1 September 2017). "Networking, Corruption, and Subversion". Journal of Business Ethics. 144 (3): 467–478. doi:10.1007/s10551-015-2853-4. ISSN 1573-0697.
  10. ^ "Evolution and Impact of Advanced Technologies on Humankind and Business", Ethics in Social Networking and Business 2, Hoboken, NJ, USA: John Wiley & Sons, Inc., pp. 1–55, 29 September 2017, doi:10.1002/9781119449911.ch1, ISBN 9781119449911, retrieved 9 November 2021
  11. ^ Thomas Power Closed Selective Controlling meets Open Random Supportive Archived 6 May 2019 at the Wayback Machine, Sunzu The Art Of Business, 30 June 2009
  12. ^ a b Misner, Ivan (November 2017). "The 5 Types of Business Networking Organizations - #NetworkingLikeaPro excerpt #EntrepreneurBooks -". Entrepreneur. Retrieved 16 November 2021.
  13. ^ "Exhibition Design & Setup". Retrieved 16 January 2024.
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