 | |
| Broadcast area | Port Elgin |
|---|---|
| Frequency | 97.9 MHz (FM) |
| Branding | 97.9 The Bruce |
| Programming | |
| Language(s) | English |
| Format | Active rock |
| Ownership | |
| Owner | Bayshore Broadcasting |
| CISO-FM, CFDC-FM, CHGB-FM, CHWC-FM | |
| History | |
First air date | |
Call sign meaning | Port Elgin Southampton(broadcast area) |
| Technical information | |
| Class | B1 |
| ERP |
|
| HAAT | 135 meters (443 ft) |
| Links | |
| Website | rockthebruce.ca |
CFPS-FM is a Canadian radio station in Port Elgin, Ontario, broadcasting at 97.9 FM, with an active rock format with the on-air branding 97.9 The Bruce.
The station originally began broadcasting on the AM band at 1490 kHz on June 21, 1978. CFPS was launched by its sister station, CFOS in Owen Sound, as a semi-satellite radio station. On February 17, 2005, Bayshore Broadcasting received approval to convert CFPS from the AM band to the FM band at 97.9 MHz.[1] The station was launched on 97.9 FM on May 20, 2005, as 98 The Beach and the old AM signal signed off the same day. Over the years, the station aired a variety of formats such as adult contemporary.
CFOS and CFPS are owned by Bayshore Broadcasting.
On December 2, 2019, Bayshore applied to add a new FM transmitter at Tobermory to rebroadcast the programming of CFPS-FM.[2] On July 23, 2020, the CRTC approved Bayshore's application to operate a new FM transmitter at 91.9 MHz in Tobermory with the call sign CFPS-FM-1.[3][4] The new transmitter will also offer local programming for Tobermory, and its original branding was to be 92 The Wave. On May 17, 2021, Bayshore Broadcasting launched its new repeater in Tobermory and changed its format to a active rock format as 97.9 The Bruce, 91.9 in the North with its slogan, "Respect The Rock".[5]
