Cadbury Roses is a brand of chocolates made by Cadbury. Introduced in the UK in 1938 (as a competitor to Quality Street launched by Mackintosh's in 1936), they were named after the English packaging equipment company "Rose Brothers" based in Gainsborough, Lincolnshire, that manufactured and supplied the machines that wrapped the chocolates.[1][2][3]
In 2020, an alternative origin of the name was given in a text panel printed on the side of tubs of Roses. It notes they were named after the favourite flowers of Dorothy Cadbury, a director of the company and renowned botanist, which grew in the gardens of the original factory at Bournville.[1][4] Upon launch in Ireland they were called 'Cadbury's Irish Rose'; however, this name was discontinued in the 1970s.[5]
They are an extremely common gift on Mothering Sunday and sell well throughout the Christmas period.[6] They are available in plastic tubs or boxes and in the UK, Isle of Man and Ireland currently contain 9 different varieties of chocolate. In a YouGov poll Cadbury Roses were ranked the 6th most famous confectionery in the UK.[7]
Cadbury Roses are most frequently advertised with the classic slogan of "Say 'Thank You', with Cadbury Roses" in the UK, New Zealand and Australia, and "Thank you very much" on television advertisements. A memorable 1960s UK advertising campaign used the slogan 'Roses Grow On You' and included television advertisements presented by the comedian Norman Vaughan.
