It was a term popular in the 1970s and referring primarily to the "haphazard, mindless development [of land] that has already gobbled up most of Southern California",[7] which some attributed to an influx of Californians to other states in the Western United States.
The concept is also familiar within the social sciences, and is understood as American cultural imperialism emanating from California.[9] This Californication is a particular ethos packaged as a cultural commodity and broadcast throughout the world in order to penetrate into other cultures.[citation needed]
Causes
Steven Malanga, a fellow at the Manhattan Institute for Policy Research, said that domestic migration from California is mainly driven by high housing costs and taxation rates in the state, citing polls with California residents on their desire to leave. Malanga suggested that migrants from California are likely to trend politically conservative, whereas liberals are less likely to want to leave the state.[10]
By state
Colorado
On November 7, 1972, in a statewide referendum, Colorado voters rejected a bond issue to fund the hosting of the 1976 Winter Olympics. The venue for the games would have been spread over 150 miles (240 km) and was widely viewed as a license for unbridled development. As part of the opposition to the bond, the slogan "Don't Californicate Colorado" was coined, appearing on bumper stickers and placards across the state. This rejection by Colorado voters followed a trend in the western states to blame California-style "mindless development" for the urban growth problems experienced in states like Colorado, Montana, New Mexico and Oregon.[7]
Idaho
Idaho was the fastest-growing state in the 2010s as the city of Boise experienced significant migration from California. Of the roughly 80,000 new Idaho residents in 2016, 17,000 arrived from California. Increased house purchases by out-of-state migrants, especially retirees, led to significant increases in real estate prices in and around Boise.[11] Idaho's appeal to Californians has been attributed to its low cost of living and high quality of life.[12]
Oregon
Californication as a pejorative was a culmination of sentiments known in the 1940s, typified by Stewart Holbrook, author and Oregonian columnist, who campaigned through the fictitious James G. Blaine Society against development and unchecked population growth.[13]
Similar groups—such as The Miller Society—jokingly promoted measures like building a 16-foot (4.9 m) tall fence all along Interstate 5 to prevent exiting between California and Washington, expelling non-native Oregon-born residents, and instituting a $5000 immigration fee.[14]
In 1965, Eugene's first planning commission began to question decades of promotion by chambers of commerce and developers. It referred to a 1959 pro-growth development plan and rampant road building as "All the way to San Jose"—an allusion to freeways' decreasing neighborhood livability.[14] Interstate 5 from California was completed the year before. Previously, the main route into Oregon from California was through twisty, two-lane U.S. Route 99.
Governor Tom McCall was interviewed by Terry Drinkwater and appeared on national television January 12, 1971, for his acclaimed conservation experience. Extemporaneously he said, "Come visit us again and again. But for heaven's sake, don't come here to live."[15] Soon, bumper stickers that discouraged migration to Oregon were widely seen: "The famous radioactive vapors of the Columbia River will get you!", and "Oregonians don't tan; they rust". The banner "Don't Californicate Oregon" became the symbol of James Cloutier's line of "Oregon Ungreeting Cards", which carried sentiments such as "Tom Lawson McCall, governor, on behalf of the citizens of the great state of Oregon, cordially invites you to visit... Washington or California or Idaho or Nevada or Afghanistan".[15]
Seattle Times columnist Emmett Watson remarked in a 1989 piece on Lesser Seattle that the "invasion of California nitwits to the Northwest" had reached "epidemic" proportions.[16]
^Californication and Cultural Imperialism: Baywatch and the Creation of World Culture. Ed. Andrew Anglophone. Point Sur: Malibu University Press, 1997.
