CarDomain Network, Inc.
Company typeSubsidiary
FoundedSeattle, Washington (Sep 21, 1998)
HeadquartersSeattle, Washington
Key people
Alex Algard, Founder and CEO
ProductsOnline community, Electronic commerce
ParentMotor Trend Group was an online community site for car enthusiasts. Users could create profiles of their cars including pictures and write-ups, view the work of others, talk to the other users and car enthusiasts, and create social network profiles.


CarDomain Network was founded in 1998 by Alex Algard and Simon Han and is headquartered in Seattle, Washington. The company started as, which featured a mobile electronics forum and community functionality allowing users to show off their car stereo installations. As the site matured, additional features were added and, eventually, the vehicle profiles were rebranded as CarDomain. Recently, CarDomain has added video upload and user-run groups.[1][2]

"At the end of 2004, the company had revenue of $13.3 million, and now has 70 employees and 1.5 million registered users".[3]

"Seattle startup CarDomain, a social-networking site for auto enthusiasts, cut 16 jobs (about half its staff) on November 18, 2008. “Although we are growing overall traffic and member engagement year-on-year, the economy and the automotive industry have taken a significant turn for the worse, leading to very pessimistic industry projections of advertising budgets and a protracted recovery period,” said CEO Rajan Krishnamurty, in a statement to TechFlash."[4]


On April 8, 2009 CarDomain acquired fellow automotive social-networking site StreetFire, at that time, one of the largest user-generated content sites for automotive videos. CEO of StreetFire, Glenn Rogers, became CEO of the combined company.[5][6][7]

In 2012 CarDomain was sold to Source Interlink Media, a company that owns a number of other car-oriented publications.[8] (Source Interlink was subsequently renamed TEN: The Enthusiast Network, then Motor Trend Group.)


  1. ^ CarDomain Blog Archived October 27, 2007, at the Wayback Machine
  2. ^ "Durable and Comfortable Truck Seat Covers". Retrieved 2023-07-27.
  3. ^ CarDomain Network, the online community for car enthusiasts
  4. ^ "Xconomy: Layoffs and New Lives: Hubspan, CarDomain, and Jobster Join the Seattle Layoff Litany". 25 November 2008.
  5. ^ "REPORT: CarDomain acquires StreetFire". Autoblog. Retrieved 2023-07-27.
  6. ^ Gavin O'Malley (8 April 2009). "Car Domain Acquires, 'USA Today' Launches Online Auto Community". MediaPost.
  7. ^ Camee Edelbrock (8 April 2009). " Acquires to Create the Largest Automotive Community". PRweb.
  8. ^ Murtaugh Gillespie, Liz (September 7, 2012). "CarDomain sold to Source Interlink Media". GeekWire.