Caramac
Product typeConfection
OwnerNestlé
CountryU.K.
Introduced1959; 65 years ago (1959)
Discontinued2023 (2023)
Previous ownersMackintosh's
Websitenestle.co.uk/caramac

Caramac was the brand name for a caramel-based confectionery created by Mackintosh's, and was manufactured by Nestlé.[1] It was introduced in the United Kingdom in 1959 and discontinued in 2023. The name is derived from the syllabic abbreviation of Caramel and Mackintosh.[2]

A similar confection is used in the covering of McVitie's Gold biscuit bar. A limited edition Caramac Kit Kat bar was released in the United Kingdom in 2005[3] and due to popular demand it was brought back in 2007.

In 2015 a buttons version was launched.[4]

In November 2023, Nestle announced that they would be withdrawing the Caramac from their range due to low sales.[5]

History

The name of the product was determined in a competition. The competition was held in what was the Norwich factory of Mackintosh's, and won by Barbara Herne. The bar was made at the old Norwich factory until its closure in 1996, when production transferred to Fawdon on Tyneside.[6]

Design

The bar is a light brown colour and is manufactured using sweetened condensed milk, butter, various flavourings, and sugar.[7] It is packaged in a red and yellow wrapper.

References

  1. ^ "History of Rowntree". Archived from the original on 18 March 2007. Retrieved 4 April 2007. 1988 - Nestlé SA buys Rowntree plc.
  2. ^ Blackburne, Elaine (7 November 2023). "Nestle scraps iconic bar after making 'difficult decision'". Wales Online. Retrieved 8 November 2023.
  3. ^ Sutherland, Jonathan; Canwell, Diane (25 May 2008). Essential Business Studies A Level: AS Student Book for AQA. Folens Limited. p. 289. ISBN 9781850083603 – via Google Books.
  4. ^ "Caramac Giant Buttons Hit Shelves". conveniencestore.co.uk. William Reed Business Media. 21 August 2015.
  5. ^ Sri-Pathma, Vishala (8 November 2023). "Fans lament as Nestlé axes Caramac bar after 64 years". BBC News. Retrieved 8 November 2023.
  6. ^ "Nestlé UK & Ireland Locations". Nestlé UK Ltd Headquarters. Archived from the original on 2012-12-27. Retrieved 2012-11-27.
  7. ^ "Nestlé CARAMAC Riegel - Zutaten" (in German). Archived from the original on 2013-01-20. Retrieved 2012-11-27.

External links

Nestlé
Rowntree's
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