C.E.X Limited,[1][3] trading as CeX (/sɛks/; Complete Entertainment eXchange; formerly Computer Exchange until 2001), is a British second hand retail store specialising in technology, computing, video games, DVDs, Blu-rays, Ultra HD Blu-rays and technology repair. It also sells new items. It was established in 1992 in London,[4] and has since grown to have more than 380 shops in the UK which is a mix of franchise and centrally owned stores, and over 230 abroad.
CeX was started by Paul Farrington,[5] Robert Dudani,[6] Hugh Man,[7]Charlie Brooker,[8][9] Oli Smith and Oliver Ball. The first shop opened on London's Whitfield Street, close to Tottenham Court Road in 1992.[10] The "CeX" name has moved away from "Computer eXchange" into an acronym for "Complete Entertainment eXchange",[10] and company letterheads state "CeX LTD is trading as CeX Entertainment Exchange". The pronunciation of the chain's acronym name was confirmed as "sex" in British TV commercials aired in March 2017.
CeX is a privately owned company. In 2005, CeX began issuing licences for franchising.[15]
As a second hand retailer, CeX trades with customers offering either cash or a voucher for redemption in any CeX shop. CeX offer a 24-month warranty subject to terms on all of the second hand products the company sells.
In November 2017, CeX launched a technology repair service called CeX Clinic[16] in the UK. The service covers the repair of video game consoles, smartphones, tablets and laptops. CeX offer a 2 year warranty on device repairs and a no fix, no fee promise to customers.
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