The Come On Over Tour was the debut concert tour by Canadian singer-songwriter Shania Twain. Visiting North America, Australia and Europe, the tour supported of her third studio album Come On Over (1997).[4] Deemed one of the most anticipated tours of the 1990s, the trek became the highest-grossing tour by a female country artist at the time.[5][6] The tour was seen by over two million spectators and earned over 80 million dollars.[7][8] Additional accolades include being named the "Country Tour of the Year" in 1998 and 1999 by Pollstar Concert Industry Awards.[9][10] Supporting Twain on the tour was family band Leahy and country artist Shane Minor. The tour was sponsored by Gitano Jeans.
Background
The tour was announced by various media outlets in March 1998, when Twain's third album was certified five times platinum in the United States. The tour, named after the same album, was planned to begin in May 1998 in Sudbury (near Twain's hometown of Timmins) and ending December 1998 in Phoenix, Arizona.[11] It became very popular, with many dates selling out within hours of the announcement. Most notably, the concerts at the Pine Knob Music Theatre in Clarkston, Michigan sold out in 29 minutes, a feat previously conquered by Metallica and The Who.[12] The response led Twain to add additional dates in North America along with dates in Australia and the United Kingdom.
It's going to be a big party that I happen to be hosting. Pretty high energy for most of the time. I ['ll] get out on tour, I’ll be able to do a full show of original songs that people will be familiar with. It's going to be ideal, almost like I couldn’t have planned it better, even though I didn’t really plan it at all. I am glad I waited, and I’m going to give it all I’ve got to make it everything the fans have been waiting for.
By 1998, Twain was an established country music sensation, selling over ten million albums, with her latest album selling over five million in the United States. Rumors began circulating within the media concerning Twain's vocal ability. Many critics saw Twain as a "studio voice", doubting her ability to sing live. The success of Come On Over prompted Twain to tour. Twain dismissed rumors stating at that time, she would rather focus on producing her next album than touring. She responded, "You have a huge record, you do a huge tour, you come home exhausted and you somehow have to turn out another record, fast, that everyone will compare to the first one. It was a very good decision not to tour in '95 [...] If I had toured then, [the tour] this year would not have been nearly as exciting."[14] She further asserted she wanted to tour in 1995 but wanted the anticipation of a tour to build amongst her fan base. She further states she was very confident as a live performer, dismissing critics who felt Twain couldn't translate her success to the stage. Twain says she was proud to have her album, The Woman in Me, sell so well without a supporting tour. "It didn't make sense financially of course. I could have capitalized. But my intentions were to have a longer career than just that year."
Rehearsals began in May 1998 at the Olympic Center in Lake Placid, New York. Twain says she was shocked to hear of the success of the tour, believing she would only sellout floor seats in the arenas and amphitheaters where the concerts were performed. She would later comment on how comfortable she felt with touring compared to her early days of success as a nightclub performer in Ontario. Twain recalls traveling in busted vans, hauling her own equipment and the minimal wages she received during that time. However, she states she was very young and saw it as an opportunity to have fun.[15] To help promote the tour, Twain held radio contests in the markets where she would perform. The winner would appear on stage with Twain to perform her first single, "What Made You Say That", with the band, while Twain performed the backing vocals. On March 18, 1999, at the Corel Centre in Ottawa, 14 year old Avril Lavigne performed on stage with Twain and was later signed to Arista Records the following year.[16] For a similar contest, Twain chose nine singers and four drummers from Shaker Heights High School to perform onstage with her at Blossom Music Center in Cuyahoga Falls, Ohio.[17]
1Performed by local contest winner only, with Twain performing backing vocals. 2Performed with opening act, Leahy, for the first two North American legs and Europe. 3Performed at select dates.
Twain filmed the tour on three separate occasions. For video release, the concert at the Reunion Arena in Dallas on September 12, 1998. It featured Twain performing all of her hit songs from her first three albums. The show aired live on DirecTV for its customers at no additional cost. The footage was released the following year titled Live. The video was certified platinum by the RIAA for shipments exceeding 100,000 units. In 1999, the concerts at the Bayfront Park Amphitheatre were filmed for a concert special airing on TNN. The special entitled Shania Twain: Winter Break gave the viewer a behind-the-scenes look of the tour and Twain's personal life. At the concerts, Twain was joined onstage by English recording artist Elton John, to perform "You're Still the One", "Something About the Way You Look Tonight" and "Amneris' Letter". On January 16, 1999, Twain was also joined by American boyband, the Backstreet Boys to perform their hit, "All I Have to Give" and Twain's "From This Moment On". The special aired on August 30, 1999.[15]
After the release of her "Live" video, Twain filmed an additional concert special at the Texas Stadium in Irving, Texas. Named Come On Over, Twain performed in front of 40,000 spectators for the special, which aired on CBS on Thanksgiving night.[23] In 2001, both specials were released to DVD titled The Specials, showing highlights from both concerts. Twain's benefit concert in Paris The Paris Concert for Amnesty, filmed on December 10, 1998,[46] was highlighted on the DVD release titled The Paris Concert for Amnesty International. It featured only two performances, "Black Eyes, Blue Tears" and "You’re Still the One". The full concert aired on Viewers Choice in Canada.
To commemorate the 25th Anniversary of "Come On Over Tour”, Twain premiered the live performance titled “Come On Over Tour : Live In Dallas” on YouTube in September 12, 2023 and limited for 24 hours only.
Although the tour became a financial success, it received mixed feedback from music critics. John Young (Pittsburgh Post-Gazette) found the concert at the Coca-Cola Lakewood Amphitheater "too perfect". He writes: "There is nothing inherently wrong with big, loud pop music when its delivered with occasional country twinges. But Twain's music sounded almost too slick and perfectly packaged. Her hit 'You're Still the One,' lacked soul and fire, while most other tunes missing any distinguishing characteristics that made them Twain's own."[47] The performance at the Spokane Veterans Memorial Arena was called "electrifying" by Chris Wille (The Spokesman-Review). He states: "The night's highlight? Practically every song. On 'Any Man [o]f Mine,' fans sang along. After '(If You're Not In It for Love) I'm Outta Here!' Twain disappeared through a giant drum, returning in yet another costume. She owned the crowd, and they loved every second of it".[48]
