 | |
| Company type | Public |
|---|---|
| KOSDAQ: 056000[1] | |
| Industry | Consumer electronics Computer software Online services Cell phone accessories |
| Founded | April 1995[1] |
| Founder | Park Namkyu Jung Jaewook |
| Headquarters | Seoul, South Korea[1] |
Area served | South Korea, United States, Japan, India |
Key people | Park Namkyu (president)[1] |
| Products | MP3 players PMP Software
Other products
|
| Services | Services list
|
| Revenue | KRW 121.2 billion (2010)[2] |
| KRW 9.1 billion (2010)[2] | |
| KRW 7.4 billion (2010)[2] | |
| Total assets | KRW 72.4 billion (2010)[2] |
Number of employees | 193[1] |
| Subsidiaries | JetAudio, Inc. LIAAIL idea & art |
| Website | COWONGLOBAL.com www eng |
| Cowon | |
| Hangul | 코원시스템 |
|---|---|
| Revised Romanization | Kowon Siseutem |
| McCune–Reischauer | K’owŏn Sisŭt’em |
Cowon Systems, Inc. (simply known as Cowon) is a South Korean consumer electronics and software corporation. The company’s initial focus was software development and microelectronics, specializing in speech synthesis and speech recognition technology.[3] In 2000, with the introduction of the iAUDIO CW100, Cowon expanded into the portable media player industry, which is now the core of their business.[3]
In 2010, Cowon was ranked number one in the PMP category of Japanese Management Association Consultants’ Global Customer Satisfaction Competency Index, and in 2011, it was ranked number one in the same organization’s Global & Great Brand Competency Index.[4][5]
In the west, Cowon is most well known for its iAUDIO range of portable media players, which has resulted in many people incorrectly referring to the company as “Cowon iAUDIO” or simply “iAUDIO.” Outside the domestic market, Cowon iAUDIO's sales and market share have always been minuscule - however, it gained a certain niche market and retains a loyal following from fans and enthusiasts.[6][7]
