Cows
Company typePrivate
IndustryIce cream
FoundedCavendish, Prince Edward Island, Canada, 1983; 41 years ago (1983)
Headquarters
Charlottetown, Prince Edward Island
,
Canada
Number of locations
15
Area served
Canada (various market) Poland
Key people
Scott Linkletter
ProductsIce cream, cheese, merchandise
OwnerScott Linkletter
Websitewww.cows.ca

Cows is a Canadian ice cream manufacturer and chain of ice cream parlors based in Charlottetown, Prince Edward Island. Cows was founded in Cavendish, Prince Edward Island in 1983, and has since expanded into cheddar cheese, and cow-themed merchandise. Cows was named "Canada's best ice cream" in a survey of readers of Reader's Digest and named one of the world's top 10 places to get ice cream by Tauck World Discovery.[1]

History

Cows Creamery in downtown Charlottetown, Prince Edward Island

The first Cows opened in Cavendish, Prince Edward Island in 1983.[2] In 2006, Cows began producing cheese, including their principal product, Avonlea Clothbound Cheddar.[2] Cows was voted as "Canada's best ice cream" in a Reader's Digest opinion poll,[3] and in 2008 was listed as number 1 in the "World's Top Ten Places for Ice Cream" by Tauck World Discovery.[4] Cows has 13 stores located across Canada (Prince Edward Island, Nova Scotia, British Columbia, Alberta, Québec and Ontario).[5]

The original "Cows T-shirt" design was created by a PEI graphic artist Marc Gallant in 1987. He went on creating several "whimsical cow themed designs" for 7 years until his death in 1994. Shortly after, Cows President Scott Linkletter hired Graphic Designer Shawn Mader to continue the line. From 1994 to present day, Shawn has created over 150 unique Cow designs, adorning everything from the Cows classic 100% cotton T-shirt to calendars, mugs, pens, etc.

In 2007 Cows announced that they would be building a new 25,000 square feet (2,300 m2) corporate office in Charlottetown, paid for by a loan from the government of Prince Edward Island. The new Cows facility would be modeled after the Vermont-based Ben & Jerry's headquarters, and would serve as both a centralized production facility for all Cows ice cream and shirts. The new headquarters will also act as a tourist attraction where visitors can watch the ice cream and clothing being produced.[6] In 2008 the plan for the facility had grown to 32,000 square feet (3,000 m2) integrating a production area for cheese.[7]

Products

Cheese

In 2006 Cows expanded their brand to include cheddar cheese.[8] The expansion came after Cows owner Scott Linkletter took a trip to the Orkney Islands in Northern Scotland. Linkletter was taken by the local cheese and partnered with a local cheese maker who would give him the recipe which would in turn be the foundation for Cows "signature cheese", Avonlea Clothbound Cheddar. While developing the recipe for Avonlea Clothbound Cheddar, Linkletter and Prince Edward Island cheese maker Armand Bernard created a second cheese, PEI Cheddar.[2]

The company makes Avonlea Clothbound Cheddar in 10 kilograms (22 lb) wheels, and ages it for 12 months.[9] Avonlea Clothbound Cheddar gets the "clothbound" name from the "traditional cheddar-making technique", of wrapping it in cheese cloth,[10] a method that originated in Somerset, England (the town of Cheddar, where Cheddar cheese gets its name from is in the county of Somerset). The name Avonlea comes from link between Prince Edward Island and Anne of Green Gables. Avonlea Clothbound Cheddar won its category's second prize at the 2008 Chicago conference of the American Cheese Society.[11]

Ice cream

Cows produce over 32 varieties of ice cream, with flavors such as "Gooey Mooey" and "Wowie Cowie".[4][12]

See also

References

  1. ^ Moore, Oliver (2008-07-16). "U.S. travel company puts Cows ice cream in world's top 10". The Globe and Mail. Retrieved 2022-08-13.
  2. ^ a b c Riedl, Sue (23 April 2008). "A flavour made for al fresco dining". The Globe and Mail. Retrieved 1 February 2010.
  3. ^ Moon, Brad (3 August 2009). "GeekDad Visits Prince Edward Island". Wired. Retrieved 1 February 2010.
  4. ^ a b "Cows Ice Cream named best in world". Journal Pioneer. 8 July 2008. Archived from the original on 27 January 2013. Retrieved 1 February 2010.
  5. ^ "TOURS". cowscreamery.ca. Archived from the original on 2016-10-24. Retrieved 2016-11-30.
  6. ^ Thibodeau, Wayne (14 February 2007). "Province loans Cow's $8.1 million to build new headquarters". The Guardian (PEI). Archived from the original on 1 January 2013. Retrieved 1 February 2010.
  7. ^ Thibodeau, Wayne (24 July 2008). "COWS announces big venture". The Guardian (PEI). Archived from the original on 9 September 2018. Retrieved 1 February 2010.
  8. ^ "Found: The best cheese in Canada". Ottawa Citizen. December 6, 2017. Retrieved December 28, 2017.
  9. ^ "La crèmerie Cows, à l'Î.-P.-É., se distingue de plus en plus pour ses fromages". Radio-Canada.ca (in French). July 27, 2016. Retrieved December 28, 2017.
  10. ^ "Cows Creamery is tops in cheese". The Guardian. November 10, 2014. Retrieved December 28, 2017.
  11. ^ Riedl, Sue (3 September 2008). "Avonlea Clothbound Cheddar". The Globe and Mail. Retrieved 1 February 2010.
  12. ^ Trefler, C.; Leto, D. (2012). Fodor's Nova Scotia and Atlantic Canada. Fodor's Nova Scotia & Atlantic Canada with New Brunswick, Prince Edward Island, Newfoundland, & Labr. Fodor's Travel Publications. p. 191. ISBN 978-0-307-92835-1. Retrieved December 28, 2017.

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