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((more citations needed|date=April 2021))
((infobox brand
| logo                   = Creme21 logo.png
| image                  = 
| name                   = Creme 21
| caption                = 
| type                   = Skin and body care  
| currentowner           = [[Henkel|Henkel KGaA]] (1967-2003) <br/> Creme 21 GmbH <br/> [[Emami]] (2019-present) 
| origin                 = [[Germany]]
| introduced             = ((Start date and age|1967))
| related                = ((Bulleted list|[[Nivea]]|[[Dove (toiletries)|Dove]]|[[Vaseline]]))
| markets                = [[Middle East]]ern countries, [[India]]
| website                = ((URL|creme21.com))
))

'''Creme 21''' is a German-origin [[skincare]] brand  which was founded in 1967 by [[Henkel]].<ref name="auto1">((Cite web|url=https://rp-online.de/wirtschaft/unternehmen/nostalgie-in-orange-creme-21-feiert-revival_aid-17179433|title=Nach langer Abwesenheit: Nostalgie in Orange - Creme 21 feiert Revival|first=RP|last=ONLINE|date=March 22, 2005|website=RP ONLINE))</ref><ref>((Cite web|url=https://www.stimme.de/regional/region/creme-21-feiert-21-geburtstag-art-4562796|title=Creme 21 feiert 21. Geburtstag - STIMME.de|date=November 26, 2021|website=www.stimme.de))</ref> It is now owned by an Indian conglomerate company, [[Emami]], and is based in [[Bad Homburg vor der Höhe]], [[Hesse]], [[Germany]].<ref>((Cite news|url=https://economictimes.indiatimes.com/industry/cons-products/fmcg/emami-acquires-german-personal-care-brand-creme-21/articleshow/67688715.cms|title=Emami acquires German personal care brand Creme 21|first=Writankar|last=Mukherjee|newspaper=The Economic Times |date=January 25, 2019))</ref>

==History==
Originally founded by [[Henkel]] in 1967 which was acquired by Antje Willems-Stickel when she bought the trademark from Henkel KGaA and refounded the company.<ref>((Cite web|url=https://www.livemint.com/companies/news/emami-brings-german-skincare-brand-creme-21-to-india-11639479123951.html|title=Emami brings German skincare brand Creme 21 to India|date=December 14, 2021|website=mint))</ref><ref name="auto2">((Cite web|url=https://www.faz.net/aktuell/rhein-main/wirtschaft/creme-21-orangefarbene-erinnerung-an-die-siebziger-1970936.html|title=Creme 21: Orangefarbene Erinnerung an die Siebziger|first1=Mona|last1=Jaeger|first2=Bad|last2=Homburg|date=April 19, 2010|via=www.faz.net))</ref><ref>https://www.faz.net/aktuell/rhein-main/wirtschaft/creme-21-orangefarbene-erinnerung-an-die-siebziger-1970936.html</ref>

In the 1970s its advertising campaign was, according to the manufacturer, the first to show bare skin. During the 1960s, the way in which cosmetics and skincare products were marketed and sold to consumers changed. Cosmetics and skincare products were originally just sold by specialist retailers, such as [[Dispensing chemist|chemists]] and [[department stores]]. At the same time as the growth in grocery shopping in supermarkets and [[convenience store]]s, Henkel announced in 1967 the instigation of project Lebensmitteleinzelhandel-Kosmetik. Its aim was to develop different products specifically for self-service retailers, leading to the creation of Creme 21.

The colour orange and the [[plastic container]] represented modernity. The number 21, the then-current age the one became a legal adult, expressed that the skincare cream was for young and old, and the whole family.

The product was discontinued in the mid-1980s, due to faltering demand.<ref name="auto1"/> Twenty years, later the entrepreneur Antje Stickel bought the intellectual properties for the product from Henkel and founded Creme 21, [[Gesellschaft mit beschränkter Haftung|GmbH]].<ref name="auto2"/> The product's name and styling were borrowed in the 1990s by German pop band Creme 21.

In 2003, Antje J Willems Stickel acquired the brand from Henkel.<ref name="auto">((Cite web|url=https://www.thehindubusinessline.com/companies/emami-acquires-german-personal-care-brand-creme-21/article26090870.ece|title=Emami acquires German personal care brand Creme 21|date=January 25, 2019))</ref>

On January 25, 2019, Emami Ltd., an Indian cosmetics and personal care company acquired Creme 21 GmbH for EUR 8 million.<ref name="auto"/><ref>((Cite news|url=https://www.thehindu.com/business/emami-acquires-german-personal-care-brand-creme-21/article26100642.ece|title=Emami acquires German personal care brand Creme 21|first=Special|last=Correspondent|date=January 26, 2019|newspaper=The Hindu))</ref>

==References==
((Reflist))

==External links==
* [http://www.creme21.com/ creme21.com]
* [https://web.archive.org/web/20070504231716/http://www.henkel.com/cps/rde/xchg/henkel_com/hs.xsl/72_COE_HTML.htm Henkel company history]

[[Category:Cosmetics companies of Germany]]
[[Category:German brands]]
[[Category:Products introduced in 1967]]
[[Category:Personal care brands]]
[[Category:2003 mergers and acquisitions]]
[[Category:2019 mergers and acquisitions]]

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