Cresta was a frothy fruit-flavoured drink produced in the United Kingdom by Schweppes from the early 1970s through to the early 1980's. It originally came in four different flavours: strawberry, lemon & lime, pineapple and orange;[1] blackcurrant & Cream Soda were added later. [2]
Cresta is widely remembered for its 1970s advertising campaign led by a cartoon polar bear (also called Cresta) sporting sunglasses whose attempts at looking suavely cool would be overwhelmed by bouts of uncontrolled enthusiasm when drinking Cresta.[3] The bear's widely quoted catch phrase "It's frothy, man!" summed up the difference between Cresta and more traditionally fizzy soft drinks.[4][5] This campaign was created by John Webster of Boase Massimi Pollitt, who also invented the Smash instant potato advertisements featuring robotic aliens and the Honey Monster in Sugar Puffs campaigns.[6][7] Most of the commercials were animated at the Richard Williams Studios for funding on The Thief and the Cobbler.