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DD Sahyadri
दूरदर्शन सह्याद्री
CountryIndia
Broadcast areaIndia
NetworkDD (Doordarshan)
HeadquartersMumbai, Maharashtra, India
Programming
Language(s)Marathi
Picture format576i (4:3) (SDTV)
Ownership
OwnerPrasar Bharati
Sister channelsDD National
DD News
History
Launched15 August 1994[1]
Former namesRLSS Marathi (DD 10)
(1994 – 2000) [1]
Links
Websitehttps://www.doordarshan.gov.in/ddsahyadri

DD Sahyadri is a Marathi TV channel. It is a regional channel dedicated to Maharashtra. It shows Marathi serials, news, films infotainment and educational programs about agriculture, healthcare, and other subjects. It is part of Doordarshan network. It is a Free-to-air channel.[2][3]


Name

The name 'Sahyadri' in 'DD Sahyadri' comes from the a group of hills in the Western Ghats. This is similar to how other regional DD channels are named.

History

2 October 1972 (Gandhi Jayanti): Doordarshan Kendra Mumbai started broadcasting two hours a day on DD National in black-and-white. The transmission was broadcast using a small transmitter that served few TV households.[4]

15 August 1994 (Independence Day): DD Sahyadri was launched as separate channel as RLSS Marathi (DD 10) throughout India.[1]

2 June 1999: A new studio for DD Sahyadri was inaugurated.[1]

1 January 2000: DD 10 broadcast time increased to seventeen hours a day.[1]

5 April 2000: DD 10 was renamed DD Sahyadri.[1]

Description

DD Sahyadri broadcasts serials, informative programmes, public debates, and film-based programmes. Old and new Marathi films shown on this channel. DD Sahyadri offers about six to eight event properties a year with the big ones being the annual DD Awards, Hirkhani Awards (felicitating women achievers) and the Navaratan Awards. DD Sahyadri is supported by Doordarshan studios in Mumbai, Pune and Nagpur. It makes an annual live telecast of Dahihandi Mahotsav from Thane.

DD Sahyadri's Mission is 'To inform, Educate and Entertain Marathi knowing people in their language, idiom & Culture' and 'To showcase the Real Maharashtra Culture, its values, traditions, modernization, diversity and its unity through programmes of high quality in the highest tradition of Public Service Broadcasting with true Indian National Spirit'.

Competitors and Ranking

The channel competes with private channels such as Zee Marathi, Colors Marathi, Star Pravah, Sony Marathi and Zee Yuva and FTA channels such as Fakt Marathi. In the TAM Report for the week ending on 5 March 2011, DD Sahyadri was ranked the most watched Marathi-language channel with 32.4% reach. Sahyadri is also considered the best regional TV channel, compared to other regional Doordarshan TV channels. In week 47 of 2020, 7 chya Batmya comes in Top 5 Marathi TV shows. Also, in lockdown of 2020, 7 chya Batmya always top the TRP charts.

Broadcast Timings

DD Sahyadri Modes Timings
Terrestrial 6 am to 9 am (except Sunday)

3 pm to 8 pm (At other times DD National is shown in Mumbai)

Satellite 24 hours a day

Monthly Programme Composition

New versus Repeat Programmes in a Month

Type of Programme Number of Hours Percentage
New Programmes 367 51.1%
Repeat Programmes 353 48.9%
Total Transmission 720 100.0%

Classification of Programmes in a Month

Type of Programme Percentage
1. In-House Programme Productions 80.5%
(i) News & Current Affairs 14.5%
(ii) Marathi Film & Film Based 13.6%
(iii) In-House Programmes 52.2%
2. Sponsored Programmes 8.1%
3. Others (Fillers/Promos/Balchitrawani/Announcements) 11.4%
Total 100%

Categories of Programmes in a Month

Number Type Percentage
(i) Sports 0.73%
(ii) Public Service 13.24%
(iii) Entertainment 44.30%
(iv) Educational 10.98%
(v) News, Current Affairs, Parliament/Assembly 14.45%
(vi) Health 1.76%
(vii) Children 3.08%
(viii) Other (Slides/Titles/Promos) 11.46%
Total 100%

News

News Bulletin Timings

No. Start End
1 8:30 am 9:00 am
2 11:00 am 11:30 am
3 1:00 pm 1:30 pm
4 4:30 pm 5:00 pm
5 7:00 pm 7:30 pm
6 9:30 pm 10:00 pm

News Headlines Timings

No. Time
1 08:30 am
2 11:30 am
3 02:30 pm
4 05:00 pm except Sat-Sun
5 07:00 pm
6 09:30 pm

Ratings

Week Year BARC Viewership
TRP Rank
Week 47 2015 1.3 5
Week 12 2020 2.0 2
Week 14 2020 2.1 1
Week 15 2020 1.9 1
Week 16 2020 1.7 1
Week 17 2020 1.7 1
Week 18 2020 1.3 1
Week 19 2020 1.1 1
Week 20 2020 1.2 1
Week 21 2020 0.7 5
Week 25 2020 1.1 1
Week 26 2020 1.4 1
Week 27 2020 1.4 2

Technology

DD Sahyadri is broadcast from eight high power transmitters in Maharashtra located in:[5]

See also

External links

References

  1. ^ a b c d e f "facts-at-a-glance-2010-1-(March-2011 update).pdf" (PDF). Doordarshan Kendra Mumbai. 31 March 2011. Archived from the original (PDF) on 28 January 2015. Retrieved 27 January 2015.
  2. ^ Dhayade, Kundan (17 April 2020). "Doordarshan Sahyadri About". Retrieved 17 April 2020.
  3. ^ "Maharashtra: DD Sahyadri to air televised lectures for school students from July 20". /indian express. Retrieved 13 June 2022.
  4. ^ "Layout 1 - PB 10-11 Eng_m" (PDF). Prasar Bharati. Prasar Bharati. 2011. Retrieved 27 January 2015.
  5. ^ "DDK Mumbai Annual Report 2010-2011" (PDF). Doordarshan Kendra Mumbai. 2011. Retrieved 27 January 2015.
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