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DMAX
DMAX BLACK.svg
CountryGermany
Broadcast areaGermany, Austria and Switzerland
HeadquartersMunich, Germany
Programming
Picture format1080i HDTV
(downscaled to 576i for the SD feed)
Ownership
OwnerWarner Bros. Discovery International
ParentWarner Bros. Discovery EMEA
Sister channelsAnimal Planet
Discovery Channel
Eurosport 1
Eurosport 2
Eurosport 2 Xtra
TLC
History
Launched1 September 2006; 16 years ago (2006-09-01)
ReplacedXXP (2001–2006)
Links
Websitedmax.de
Availability
Terrestrial
DVB-T2 (Germany)Various; region dependent (HD / encrypted)

DMAX is a German free-to-air television channel run by Warner Bros. Discovery. It was the first DMAX channel and started in 2006.[1]

There are reports, documentaries, real-life programs and lifestyle magazines. The broadcaster is licensed as a full program and must therefore also broadcast the two-minute news program DMAX News Monday to Friday at around 11:10 p.m. and 12:10 a.m.

History

DMAX is the successor to the television station XXP, which was taken over by the US media group Discovery Inc. in January 2006 at 98%. The remaining two percent remained with the former main shareholders dctp and Spiegel TV. On September 1, 2006, XXP was merged into the new channel DMAX. In 2007, Spiegel TV GmbH and Alexander Kluge's DCTP development company for TV programs sold their remaining shares of 1% each to Discovery Content Verwaltungs GmbH, so that the American Discovery Channel has now completely taken over the broadcaster DMAX. The station name DMAX is the abbreviation of the original station name Discovery MAX.

Since 8 January 2008, an English language version of DMAX has been marketed on Sky Digital and Virgin Media pay-TV packages in the UK and Ireland. DMAX +1, DMAX +1.5 and DMAX +2 were created promptly, which broadcast the main program with a time delay. Since February 2010, the station can no longer be received via MonA TV. In contrast to the German version of DMAX, the English-language channel is aimed at a female target group.

DMAX has been broadcasting in a new design since February 29, 2012. A DMAX 3D logo can now be seen at the beginning and end of the trailers. Since May 1, 2012, DMAX HD has been broadcast on SES Astra's basic encrypted HD+ platform, but it was not broadcast in native HD until August 1, 2012. Since January 15, 2013, DMAX HD has also been broadcasting in Unitymedia's modernized networks.[2]

Since October 1, 2014, the station has had its own Austrian offshoot called DMAX Austria. A separate advertising window for Austria has been broadcast on this channel since October 25, 2014. Goldbach Media Austria acts as advertising marketer. Otherwise, the program does not differ from the German program, and programs specially produced for Austria are planned for the future.[3]

Market shares

Year[4] Market share
2006 0,5 %
2007 0,5 %
2008 0,6 %
2009 0,7 %
2010 0,7 %
2011 0,7 %
2012 0,7 %
2013 0,8 %
2014 0,9 %
2015 1,0 %
2016 1,0 %
2017 1,0 %
2018 1,0 %
2019 1,0 %
2020 1,1 %
2021 1,1 %

Program (selection)

The channel also features many Discovery Communications programs, including:

and

References

  1. ^ dmax. "Bleibt echt | DMAX | Kostenlos DMAX Sendungen in der Mediathek sehen". dmax (in German). Retrieved 2022-09-19.
  2. ^ GmbH, DWDL de. "DMAX präsentiert sich in neuem 3D-Design". DWDL.de. Retrieved 2022-09-19.
  3. ^ "Männersender DMAX startet in Österreich richtig durch - News - Aktuell - Goldbach Austria". 2016-03-05. Archived from the original on 5 March 2016. Retrieved 2022-09-19.
  4. ^ "Home". AGF (in German). Retrieved 2022-09-19.