Dabl
TypeDigital multicast television network
(lifestyle programming)
Country
United States
AvailabilityNationwide, via
OTA digital television,
Pluto TV (Channel 614)
YouTube TV
Cable TV
LPTV covering 76.25% of the U.S. as of October 21, 2019)[1]
FoundedJune 27, 2019; 2 years ago (2019-06-27)
SloganA New Lifestyle Network
Go There. Do That.
HeadquartersNew York City, New York
Broadcast area
United States
(available in most markets)
OwnerCBS Media Ventures
(ViacomCBS)
Key people
Steve LoCascio
(COO/CFO, CBS Global Distribution Group)
Launch date
September 9, 2019; 2 years ago (2019-09-09)
Picture format
AffiliatesList of Dabl affiliates
Official website
dabl.com

Dabl (/ˈdæbəl/ "dab • ble") is an American lifestyle-oriented digital multicast television network owned by the CBS Media Ventures subsidiary of ViacomCBS.

ViacomCBS's other subchannel network, Decades, through CBS Television Stations was launched in 2014 with Weigel Broadcasting.[2][3] The network is the first CBS-owned property that has its operations built and operated using cloud computing, and is transmitting through CBS's media operations platform, which utilizes both automation and cloud-enabled technology.[4]

History

In June 2019, CBS Media Ventures (then known as CBS Television Distribution) announced that it would launch DABL, a life style broadcasting network. The network will be carried on CBS owned and operated stations covering 39% of the population and had agreements giving the network over 70% coverage as of the announcement. To add to CBS library of daytime talk, court and informational programming, CBS acquired Martha Stewart and Emeril Lagasse programming to round out the network's schedule. Prior, CBS stations were slow to add additional subchannels since the 2009 digital transition.[2] Dabl followed two ad supported streaming services from CBS, CBS Sports HQ and ET Live. Deadline.com sees Dabl's launch occurring in a multicast network "boom time" as these network operation on low cost with library-based programming with "sizeable ratings".[5]

Dabl launched on September 9, 2019[4] having an expected 80% coverage as of August 27, 2019.[6]

Programming

Other weekend offerings include:[4]

Affiliates

Main article: List of Dabl affiliates

Outside of the CBS Television Stations (owned and operated), the network is offered to affiliates on a case-by-case basis one of revenue-sharing, a license fee or leasing.[2] Dabl's partner stations includes stations from the station groups of CBS Television Stations,[7] Bahakel Communications, Capitol Broadcasting Company, Graham Media Group, Meredith Corporation, News-Press & Gazette Company, Quincy Media, Sinclair Broadcast Group, Nexstar Media Group and Univision Communications.[6] It is also carried by the ViacomCBS free streaming service Pluto TV, on its channel 614.

References

  1. ^ "Stations for Network - DABL". www.rabbitears.info. Retrieved October 21, 2019.
  2. ^ a b c d e Littleton, Cynthia (June 17, 2019). "CBS to Launch DABL Digital Lifestyle Channel in September". Variety. Retrieved August 15, 2019.
  3. ^ Michael Malone (October 21, 2014). "CBS Stations, Weigel Partner on Oldies Digi-Net Decades". Broadcasting & Cable. Retrieved November 11, 2014.
  4. ^ a b c d Karlene Lukovitz (September 9, 2019). "CBS Launches Ad-Supported Digital Lifestyle Network Dabl". DigitalNewsDaily. MediaPost Communications. Retrieved September 15, 2019.
  5. ^ Hayes, Dade (June 17, 2019). "CBS Enters Lifestyle Market With Dabl, A New Network Featuring Martha Stewart, Emeril Lagasse". Deadline. Retrieved September 23, 2019.
  6. ^ a b c d e f g Berman, Marc (August 27, 2019). "Upcoming Lifestyle Digital Network Dabl To Launch On September 9". Forbes. Retrieved September 21, 2019.
  7. ^ a b c Albiniak, Paige (June 17, 2019). "CTD to Dabble in Diginets With Lifestyle Net Dabl". Broadcasting & Cable. Retrieved September 21, 2019.

External links

Broadcast television networks in the United States
ViacomCBS
Categories