Type | Digital multicast television network (lifestyle programming) |
---|---|
Country | United States |
Availability | Nationwide (available on OTA digital television and LPTV covering 76.25% of the U.S. as of October 21, 2019[update])[1] |
Founded | June 27, 2019 |
Slogan | A New Lifestyle Network Let's Dabl |
Headquarters | New York City, New York |
Broadcast area | United States (available in most markets) |
Owner | CBS Media Ventures (ViacomCBS) |
Key people | Steve LoCascio (COO/CFO, CBS Global Distribution Group) |
Launch date | September 9, 2019 |
Picture format |
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Affiliates | List of Dabl affiliates Channel 614, Pluto TV |
Official website | dabl |
Dabl (/ˈdæbəl/ "dab • ble") is an American lifestyle-oriented digital multicast television network owned by the CBS Media Ventures subsidiary of ViacomCBS.
ViacomCBS's other subchannel network, Decades, through CBS Television Stations was launched in 2014 with Weigel Broadcasting.[2][3] The network is the first CBS-owned property that has its operations built and operated using cloud computing, and is transmitting through CBS's media operations platform, which utilizes both automation and cloud-enabled technology.[4]
In June 2019, CBS Media Ventures (then known as CBS Television Distribution) announced that it would launch DABL, a life style broadcasting network. The network will be carried on CBS owned and operated stations covering 39% of the population and had agreements giving the network over 70% coverage as of the announcement. To add to CBS library of daytime talk, court and informational programming, CBS acquired Martha Stewart and Emeril Lagasse programming to round out the network's schedule. Prior, CBS stations were slow to add additional subchannels since the 2009 digital transition.[2] Dabl followed two ad supported streaming services from CBS, CBS Sports HQ and ET Live. Deadline.com sees Dabl's launch occurring in a multicast network "boom time" as these network operation on low cost with library-based programming with "sizeable ratings".[5]
Dabl launched on September 9, 2019[4] having an expected 80% coverage as of August 27, 2019.[6]
Other weekend offerings include:[4]
Main article: List of Dabl affiliates |
Outside of the CBS Television Stations (owned and operated), the network is offered to affiliates on a case-by-case basis one of revenue-sharing, a license fee or leasing.[2] Dabl's partner stations includes stations from the station groups of CBS Television Stations,[7] Bahakel Communications, Capitol Broadcasting Company, Graham Media Group, Meredith Corporation, News-Press & Gazette Company, Quincy Media, Sinclair Broadcast Group, Nexstar Media Group and Univision Communications.[6] It is also carried by the ViacomCBS free streaming service Pluto TV, on its channel 614.