Dallas Cowboys Cheerleaders
FormationSeptember 1961; 60 years ago (September 1961)
Membership
36
Director
Kelli Finglass
AffiliationsDallas Cowboys
Websitedallascowboyscheerleaders.com Edit this at Wikidata

The Dallas Cowboys Cheerleaders (sometimes initialized as DCC, and officially nicknamed "America's Sweethearts") are the National Football League cheerleading squad representing the Dallas Cowboys team.[1]

History

1960s

During a game between the Cowboys and the Atlanta Falcons at the Cotton Bowl during the 1967 season,[2] the short skirted, well-endowed stripper named Bubbles Cash caused a tremendous stir in the crowd that turned to cheers when she walked down the stands staircase on the 50-yard line carrying cotton candy in each hand. She became an instant public sensation in Dallas, also gaining attention from Cowboys General Manager Tex Schramm. Understanding the importance of the entertainment industry to the Cowboys' profitability, Schramm was inspired to form a cheerleading squad dressed in similar fashion to Cash.[3]

1970s

Preparing for the 1970 season, Schramm decided to change the Cheerleaders' image to boost attendance. At first the main change was to create an all-female squad and change the uniforms and style of cheerleading routines to be primarily dance and less like traditional acrobatic routines like that of high school or college cheerleading squads. The ten local high school cheerleaders who were selected for the 1970 season were also involved in the task of totally redesigning the uniforms and creating new dance style cheer routines under Dee Brock's direction and with the help of a choreographer. In 1971, the qualification rules changed to allow not only local female cheerleaders to compete for a spot on the squad, but also high school drill team officers. Then in 1972, Texie Waterman, a New York choreographer, was recruited and assigned to auditioning and training an entirely new female squad who would all be over 18 years of age, searching for attractive appearance, athletic ability, and raw talent as performers. Since the 1972 squad consisted of adults, this allowed the possibility of again redesigning the uniforms to introduce a more revealing look (most notably transitioning from the traditional cheerleader skirt to hot pants) closer to the classic DCC image that is known today.[4]

Even greater national attention came in the fall of 1977 when the Cowboys, along with designer and photographer Bob Shaw, produced the first NFL cheerleader poster for the Dallas Cowboys. This, and an Esquire magazine article by Shaw in October 1977, led to the squad appearing on two network TV specials, NBC Rock-n-Roll Sports Classic and The Osmond Brothers Special on ABC. Also that year, the DCC produced their own one-hour special, The 36 Most Beautiful Girls in Texas, which aired on ABC prior to the season opener of Monday Night Football (which coincidentally was a game that the Cowboys hosted). On 14 January, 1979, the made-for-TV movie The Dallas Cowboys Cheerleaders aired. Starring Bert Convy and Jane Seymour, it had a 48% share of the national television audience.[5][6]

1980s

Part of the DCC squad visiting Iraq, with one of their squad members looking through the sights of a modern-day Howitzer.
Part of the DCC squad visiting Iraq, with one of their squad members looking through the sights of a modern-day Howitzer.

On 13 January, 1980, a sequel to the original TV movie, The Dallas Cowboys Cheerleaders II, aired. The Cheerleaders have made many other TV appearances since then, and their likeness has been featured on various merchandise, such as posters, T-shirts, trading cards, and calendars.

The DCC has also toured throughout the United States (on and off the field), as well as overseas. Included in these tours are regular appearances in United Service Organizations (USO) tours, which began during the 1979 holiday season for U.S. troops stationed in South Korea.

1990s

The DCC held a ceremony inaugurating the second game of the 1994 FIFA World Cup between Spain and South Korea.

Former DCCs Kelli McGonagill Finglass and Judy Trammell became the squad's director and choreographer, respectively.

2000s – present

Since 2006, the Cheerleaders have produced their own reality television series, Dallas Cowboys Cheerleaders: Making the Team, which airs on Country Music Television (CMT) during the NFL football season. The series follows the auditioning process of the annual squad.

The DCC received the FIFA delegation to promote the 2022 FIFA World Cup.

The DCC also held an opening ceremony and podium at the 2013 and 2018 United States Grand Prix races in Austin, Texas.

The DCC releases several calendars every year. More recently, in addition to their annual swimsuit calendar, they also release an annual "sideline calendar," featuring photos of the DCC cheering and performing at Cowboys home games. In recent years the DCC have become advocates for female empowerment in the DFW metroplex.

In December 2021, the magazine Texas Monthly released an 8-episode podcast called "America's Girls," featuring interviews with former cheerleaders and other people involved with the DCC.[7]

Off-field television appearances

Along with their two TV movies, the DCC has also appeared on numerous TV shows and specials as performers, guest acting roles, and game show contestants. Some of the shows on which they have appeared include:

In fiction

DCC alumni

Many former DCCs have gone on to achieve success in show business and other notable endeavors. They include:

Gallery

References

  1. ^ "Dallas Cowboys Cheerleaders: History". DallasCowboys.com. Archived from the original on 25 July 2009. Retrieved 2 October 2009.
  2. ^ Shropshire, 1997 p. 118
  3. ^ Shropshire, 1997 p. 119
  4. ^ Jane, Rogers (26 February 2018). "Dallas Cowboys Cheerleaders donate iconic uniforms to the museum's sports collection". National Museum of American History. Retrieved 6 October 2019.
  5. ^ Dingus, Anne. "The Dallas Cowboys Cheerleaders". Texas Monthly. Retrieved 31 May 2006.[dead link]
  6. ^ "Dallas Cowboys Cheerleaders History". Dallas Cowboys. Archived from the original on 4 February 2007. Retrieved 31 May 2006.
  7. ^ "America's Girls Podcast". Texas Monthly. Retrieved 6 March 2022.
  8. ^ "TV Land Presents The Love Boat". Archived from the original on 25 March 2006. Retrieved 31 May 2006.
  9. ^ Mansour, David (2005). From Abba to Zoom: A Pop Culture Encyclopedia of the Late 20th Century. Andrews McMeel Publishing. p. 114. ISBN 0-7407-5118-2.
  10. ^ Miller, Jeffrey (2002). Ardor in the Court!: Sex and the Law. ECW Press. p. 152. ISBN 1-55022-528-6.
  11. ^ See Tony Farmany, 12 J. Contemp. Legal Issues 275 "TRADEMARK LITIGATION: DILUTION: Dallas Cowboys Cheerleaders v. Pussycat Cinema", citing The American Legion v. Matthew, 144 F.3d 498 (7th Cir. 1998)
  12. ^ "Dancer Diary: Jenni – Miami Heat". NBA. Retrieved 16 January 2020.
  13. ^ Mills, Nancy (24 January 2011). "Sarah Shahi turns cheerleading into 'Legal' experience". USA Today. Retrieved 24 January 2011.

Sources