Dan Schneider
Schneider in 1988
Daniel James Schneider

(1966-01-14) January 14, 1966 (age 57)
  • Producer
  • screenwriter
  • actor
Years active1984–present
OrganizationSchneider's Bakery
(m. 2002)

Daniel James Schneider (born January 14, 1966) is an American television producer, screenwriter, and actor. He is the founder and co-president of the production company Schneider's Bakery, which he established in 2003 after working as a supporting actor in film and television throughout the 1980s and 1990s.

Schneider has helped to create, write, and/or produce the comedy series All That, Drake & Josh, Game Shakers, Henry Danger, Kenan & Kel, iCarly, Sam & Cat, The Adventures of Kid Danger, The Amanda Show, Victorious, What I Like About You, and Zoey 101, the vast majority of which aired on Nickelodeon. He also wrote and appeared in the 1997 film Good Burger, and wrote and co-produced the 2002 film Big Fat Liar.

In 2018, Nickelodeon announced that they had ended their long-time deal with Schneider. In 2018 and 2022, details of his alleged misconduct towards Nickelodeon employees were made public, which he partly denied. After a three-year hiatus, he revealed in 2021 that he had written and sold a new pilot to a different network.

Early life

Daniel James Schneider was born in Memphis, Tennessee,[1] on January 14, 1966,[2] the son of Harry and Carol Schneider. He attended Harvard University, but dropped out after one semester.[1] He found work repairing computers upon returning to Memphis, but soon moved to Los Angeles to pursue a career in the entertainment industry.[3][4]



Schneider in 1982

In the 1980s, Schneider appeared in several films including Making the Grade, Better Off Dead, The Big Picture, Happy Together and Hot Resort. In 1986, he played Dennis Blunden on the ABC television sitcom Head of the Class. The series ran for five seasons from 1986 to 1991. In 1993, he starred in the series Home Free, and in 1994, he played Shawn Eckhardt in Tonya & Nancy: The Inside Story, one of two made-for-television films about the Tonya HardingNancy Kerrigan scandal. He has made cameo appearances in TV series that he has helped to create and/or produce: All That (and its subsequent film Good Burger), Kenan & Kel, The Amanda Show, Zoey 101, iCarly, and Henry Danger.[5][6] Schneider also does voice overs in many projects.[citation needed]

Writing and producing

Schneider co-hosted the 1988 Kids' Choice Awards, where he met Nickelodeon development executive Albie Hecht.[7] In 1993, Hecht, now head of production for the network, hired Schneider to work on a new sketch-comedy show for children called All That. After writing the pilot episode, Schneider worked as producer, executive producer, and writer on the show. Schneider quit All That after the first four seasons to run The Amanda Show.[8][9] The show's ratings soon declined, and it was cancelled in the 2000–2001 season. Nickelodeon then asked Schneider to come back and revamp All That in 2001. Schneider agreed, and All That returned to Nickelodeon in 2002. It ran for another four seasons until 2005, bringing All That to the end of its 10-season run.

From 1996 to 1997, Schneider was an executive producer and a writer for Kenan & Kel. Schneider guest-starred in an episode and was an executive producer during the first two seasons. He continued working as a consultant for the remainder of the series. He wrote the 1997 film Good Burger, starring Kenan and Kel and featuring Schneider himself in a supporting role. The film was spun off from a popular All That sketch produced by Schneider.

Schneider (left) on the set of iCarly in 2011

In 1998, he began his career as a show creator with Guys Like Us. The series is one of only two series Schneider created that was produced for broadcast network television. The show was cancelled after its first season due to low ratings and poor reviews. The next two shows created by Schneider starred Amanda Bynes, who had worked with Schneider on All That. The Amanda Show ran from 1999 until 2002 on Nickelodeon and was a spin-off from All That. Schneider himself often appeared on The Amanda Show as a frustrated old man who was frequently the victim of strange prank phone calls. Schneider co-created What I Like About You with former Friends writer/producer Wil Calhoun. It premiered in 2002 on The WB and ran until 2006. Schneider was an executive producer during the show's first two seasons. He also wrote and co-produced the 2002 film Big Fat Liar which earned a total of $52.4 million at the worldwide box office.[10]

Schneider returned to Nickelodeon in 2004 with the show Drake & Josh. The series starred Drake Bell and Josh Peck, who were actors on The Amanda Show, and Miranda Cosgrove, who would later star in another of Schneider's shows, iCarly. Overlapping both Drake & Josh and iCarly, Schneider created the show Zoey 101, which starred Jamie Lynn Spears. Zoey 101 was Schneider's first and to date only single-camera format program and the first to be presented in a letterboxed format. Schneider also guest-starred in the Zoey 101 series finale "Chasing Zoey", playing a cab driver. After the show was cancelled in 2008, Schneider began working on a new project for one of the actresses, Victoria Justice. That show, Victorious, premiered in 2010 after the 2010 Kids' Choice Awards. A dual-show spin-off of both iCarly and Victorious called Sam & Cat premiered in 2013.[11] It was cancelled after 36 episodes. On March 9, 2010, it was announced that Schneider himself would sign a deal with Nickelodeon.[12]

Following the cancellation of Sam & Cat, Schneider co-created Henry Danger with Dana Olsen.[13] The show premiered in 2014. The following year, Schneider created Game Shakers, which reunited him with actor and Nickelodeon veteran Kel Mitchell. Schneider also served as executive producer.

On March 26, 2018, Nickelodeon announced that it would not be extending its production deal with Schneider and his company Schneider's Bakery.[14] In addition, the network also announced that his comedy Game Shakers would not be renewed for a fourth season.[15] His remaining Nickelodeon comedy Henry Danger would be receiving a fifth season and a new showrunner.[9]

After a three-year hiatus, Schneider announced that he had several new projects in development; The New York Times commented that he seemed "set on returning to television and reintroducing his brand of comedy to new audiences".[16] In a June 2021 interview, he described an "ambitious and very different" television pilot that he had written and sold to a different network. Schneider said that this proposed show is aimed at more of an adult audience than his previous work.[16]


Schneider has been described as "the Norman Lear of children's television" by The New York Times,[17] "the Aaron Sorkin of teen sitcoms" by Gawker,[18] and "the Willy Wonka of television" by Forbes.[19] Variety cited his "Jedi Master-like acumen for creating shows that appeal to kids in the awkward years of adolescence".[20]

Misconduct allegations

Deadline Hollywood, the first to report about Nickelodeon parting ways with Schneider in March 2018, also reported that there were complaints about Schneider's alleged behavior. This included his alleged "well-documented temper issues for years" and his activities on Twitter, where he often posted pictures of the feet of the young actresses who worked for him. Nickelodeon did not respond to Deadline's report and Schneider's representative refused to comment.[21]

In June 2021, the New York Times reported that Nickelodeon's decision to sever ties with Schneider came after its parent company ViacomCBS completed an internal investigation that found evidence of Schneider verbally abusing his colleagues. Some of his colleagues told the newspaper that they found him to be difficult to work with and "prone to tantrums and angry emails". The investigation did not find evidence of sexual misconduct.[16][22] When asked about the allegations, Schneider defended his work and said that if people found him to be hard to work with, it was because he maintained "high standards" as showrunner.[22]

In August 2022, Insider reported several new allegations from former actors and employees, including accusations of gender discrimination and asking for "massages from adult female colleagues".[23][24][25][26][27] A person "close to Schneider" said Schneider "regrets ever asking anyone [for a massage] and agrees it was not appropriate".[26] Russell Hicks, a former executive at Nickelodeon, denied allegations of "sexualized" scenes in Schneider's shows and claimed that "parents and caregivers and their friends [were] watching every single frame of footage and listening to every joke [...] every single thing that Dan ever did on any of his shows was carefully scrutinized and approved".[25][28]

Personal life

Schneider met food blogger Lisa Lillien at Nickelodeon in the 1990s, and the two were married in 2002.[29] They lived in the Encino neighborhood of Los Angeles until 2016,[30] when they purchased a $9 million mansion from heiress Lori Milgard in Hidden Hills, California.[31]

Notably overweight for his entire career, Schneider revealed in 2021 that he had lost over 100 lb (45 kg) during his hiatus.[16]


Film appearances
Title Year Role
Making the Grade 1984 Blimp
Better Off Dead 1985 Ricky Smith
Hot Resort 1985 Chuck
Happy Together 1989 Stan
Listen to Me 1989 Nathan Gore
The Big Picture 1989 Jonathan Tristan-Bennet
Good Burger 1997 Mr. Bailey; also screenwriter and co-producer
Big Fat Liar 2002 Screenwriter, story, and producer
Television appearances
Title Year Role Notes
Head of the Class 1986–91 Dennis Blunden
Home Free 1993 Walter Peters
All That 1994–1999 Mr. Bailey
Kenan & Kel 1996 Angus "Baggin' Saggin' Kel" (season 1: episode 12)
The Amanda Show 2000–2001 Mr. Oldman Various episodes
Zoey 101 2008 Taxi driver "Chasing Zoey" (season 4: episode 12)
iCarly 2012 Meekalito, Police Officer, voiceover, random dancer cameo appearance Various episodes
Sam & Cat 2013–2014 Tandy (red robot) Voice, recurring role
List of television series involving Dan Schneider as creator or producer
Series Original run Role
All That 1994–2005 (Nickelodeon) Writer (Seasons 1–4, 6–10), producer (Seasons 1–2), executive producer (Seasons 6–10), guest star
Kenan & Kel 1996–2000 (Nickelodeon) Co-executive producer (Seasons 1–2), writer (Seasons 1–2), consultant (Seasons 3–4), guest star
Guys Like Us 1998–1999 (UPN) Creator, executive producer
The Amanda Show 1999–2002 (Nickelodeon) Creator, executive producer, writer, director (Seasons 2–3), recurring guest star
What I Like About You 2002–2006 (The WB) Co-creator (with Wil Calhoun), executive producer (Seasons 1–2), director, writer, executive consultant (Seasons 3–4)
Drake & Josh 2004–2007 (Nickelodeon) Creator, executive producer, writer
Zoey 101 2005–2008 (Nickelodeon) Creator, executive producer, writer, guest star ("Chasing Zoey")
iCarly 2007–2012 (Nickelodeon) Creator, executive producer, writer, guest star
Victorious 2010–2013 (Nickelodeon) Creator, executive producer, writer, actor (voice)
Sam & Cat 2013–2014 (Nickelodeon) Creator, executive producer, writer
Henry Danger 2014–2020 (Nickelodeon) Co-creator (with Dana Olsen), executive producer (Seasons 1–4), director, writer, guest star
Game Shakers 2015–2019 (Nickelodeon) Creator, executive producer, writer
The Adventures of Kid Danger 2018 (Nickelodeon) Creator, executive producer
Danger Force 2020–present (Nickelodeon) Co-creator (credit only)
iCarly 2021 (Paramount+) Creator (credit only)

Awards and nominations

Year Award Category Nominated Production Result
1995 CableACE Award Children's Series – 7 and Older All That Nominated
2000 Burbank International Children's Film Festival Award Best Short Comedy The Amanda Show Won
2005 Primetime Emmy Award Outstanding Children's Program
Shared with Jan Korbelin & Bill O'Dowd
Zoey 101 Nominated
2009 Outstanding Children's Program
Shared with Robin Weiner, Bruce Rand Berman & Joe Catania
iCarly Nominated
2010 BAFTA Children's Award Best International
Shared with Joe Catania
Best International
Shared with Sean Gill & Bruce Rand Berman
Victorious Nominated
Primetime Emmy Award Outstanding Children's Program
Bruce Rand Berman, Joe Catania & Robin Weiner
iCarly Nominated
2011 Outstanding Children's Program
Shared with George Doty IV, Robin Weiner, Bruce Rand Berman & Joe Catania
Outstanding Children's Program
Bruce Rand Berman, Joe Catania & Robin Weiner
Victorious Nominated
2014 Kids' Choice Award Lifetime Achievement Award Won


  1. ^ a b "Meet Dan Schneider". Bangor Daily News. July 25, 1989. Retrieved January 15, 2014 – via Google News.
  2. ^ "Top celebrity birthdays for January 14, 2015 include LL Cool J, Dave Grohl". The Plain Dealer. Cleveland. January 14, 2015.
  3. ^ "Native Memphian Dan Schneider bringing likable young stars to town for St. Jude event". The Commercial Appeal. Memphis. May 12, 2011. Archived from the original on January 16, 2014. Retrieved January 15, 2014.
  4. ^ Eakin, Marah (November 23, 2012). "Dan Schneider on Head Of The Class and creating some of Nickelodeon's most memorable shows". The A.V. Club. Retrieved January 15, 2014.
  5. ^ Zahed, Ramin. "Sneak Peek: Nick's 'The Adventures of Kid Danger'". Animation Magazine. Retrieved June 30, 2020.
  6. ^ Lafayette, Jon (March 2, 2017). "'Henry Danger' Gets Animated in New Series for Nickelodeon". Broadcasting & Cable.
  7. ^ Dee, Jonathan (April 8, 2007). "Tween on the Screen". The New York Times. Retrieved May 22, 2011.
  8. ^ Gay, Danielle (April 20, 2017). "Nickelodeon wants to bring Amanda Bynes and The Amanda Show back to TV". Vogue Australia. Retrieved March 27, 2018.
  9. ^ a b Holloway, Daniel (March 26, 2018). "Nickelodeon Splits With Producer Dan Schneider". Variety. Retrieved March 27, 2018.
  10. ^ "Big Fat Liar Franchise Box Office History". The Numbers. Retrieved March 31, 2018.
  11. ^ "'Laverne & Shirley' stars reunite on Nickelodeon show 'Sam & Cat'". Fox News. Associated Press. June 26, 2013. Retrieved March 27, 2018.
  12. ^ Littleton, Cynthia (March 10, 2010). "Nickelodeon signs deal with Schneider". Variety. Retrieved December 8, 2021.
  13. ^ "Nickelodeon cutting ties with 'Henry Danger' creator". New York Daily News. March 21, 2018. Retrieved March 27, 2018.
  14. ^ Andreeva, Nellie (March 26, 2018). "Nickelodeon Parts Ways With TV Series Producer Dan Schneider". Deadline Hollywood. Retrieved March 27, 2018.
  15. ^ Flint, Joe (March 27, 2018). "Nickelodeon cuts ties with famed producer Dan Schneider". The Wall Street Journal. Retrieved March 27, 2018 – via Fox News.
  16. ^ a b c d Stevens, Matt; Jacobs, Julia (June 30, 2021). "Dan Schneider Once Reigned Over Children's TV. What Happened?". The New York Times. These days, after his three-year hiatus, Schneider seems set on returning to television ... to bring forward an 'ambitious and very different' pilot that he has written and sold to another network.
  17. ^ Steinberg, Jacques (September 7, 2007). "I, Little Sister, Becomes 'iCarly'". The New York Times. Retrieved May 22, 2011.
  18. ^ "Hey, Did You Read That Article in the New York Times Sunday Magazine?". April 7, 2007.
  19. ^ "From 'iCarly' to 'Victorious,' the Willy Wonka of Television". Forbes.
  20. ^ "ICarly Saves TV". June 12, 2008.
  21. ^ Yahr, Emily (March 29, 2018). "The sudden end of Dan Schneider's time at Nickelodeon, where he built an empire". The Washington Post. Retrieved June 17, 2019.
  22. ^ a b Haring, Bruce (July 3, 2021). "Dan Schneider Addresses Allegations Of Misconduct During Nickelodeon Reign". Deadline. Retrieved March 24, 2022.
  23. ^ Taylor, Kate. "'Revealing' teen costumes, on-set massages, and a gender-discrimination complaint: Inside Dan Schneider's 'disgusting' Nickelodeon empire". Business Insider. Retrieved September 24, 2022.
  24. ^ "New allegations against producer Dan Schneider include hyper-sexual practices at Nickelodeon". Los Angeles Times. August 31, 2022. Retrieved September 24, 2022.
  25. ^ a b "Nickelodeon Producer Reportedly Accused Of Misconduct, 'Sexualized' Scenes". HuffPost. August 31, 2022. Retrieved September 24, 2022.
  26. ^ a b "Dan Schneider Accused of "Disgusting, Controlling" Behavior While at Nickelodeon". Vanity Fair. August 30, 2022. Retrieved September 24, 2022.
  27. ^ Curto, Justin (August 30, 2022). "Dan Schneider's Misconduct Complaints at Nickelodeon Date Back to 2000". Vulture. Retrieved September 24, 2022.
  28. ^ Shanfeld, Ethan (August 31, 2022). "Nickelodeon Refused to Cut 'Sexualized' 'Victorious' Scene, Daniella Monet Says". Variety. Retrieved September 24, 2022.
  29. ^ Cavna, Michael (August 26, 2009). "Dan Schneider, King of the Tween Comedies". The Washington Post. Retrieved March 31, 2018.
  30. ^ Lynch, Rene (September 16, 2014). "Hungry Girl delivers". Los Angeles Times. Retrieved April 14, 2020.
  31. ^ McClain, James (March 22, 2016). "Heiress Lori Milgard sells to Dan Schneider in Hidden Hills (and etc…)". Dirt. Retrieved May 3, 2022.