Dash Bobaly Dubaby Inc.
TypeFashion boutique
IndustryFashion
FoundedJune 2006; 16 years ago (2006-06)
Calabasas, California, United States
FoundersKim Kardashian West
Kourtney Kardashian
Khloé Kardashian
Defunct2018; 4 years ago
Headquarters
Los Angeles, California
,
United States
Number of locations
West Hollywood
Miami Beach
Manhattan
ProductsHigh-end clothes and accessories
ServicesHigh-end clothing store
OwnersKim Kardashian
Kourtney Kardashian
Khloé Kardashian
WebsiteArchived official website at the Wayback Machine (archive index)

Dash (stylized as DASH) was a boutique clothing and accessory chain founded in 2006 by the Kardashian sisters (Kim Kardashian, Kourtney Kardashian and Khloé Kardashian). As of 2017, the chain had three locations in the United States. As of April 2018, all locations have closed after 11 years of operation.

Stores

Dash boutique in Miami Beach
Dash boutique in Miami Beach

The first Dash boutique was opened in Calabasas, California in 2006. The original store was subsequently relocated to West Hollywood in 2012.[1] The retail stores have appeared on reality television series about the Kardashian family, Keeping Up with the Kardashians, which premiered in 2007 on the E! cable network.[2][3] Kim Kardashian has disclosed that she initially wanted Keeping Up with the Kardashians to focus more on their stores in order to bring people's attention and later said that she "didn't think it would turn into what it turned into."[4] The second store was opened in Miami Beach, Florida on May 20, 2009.[5]

The third store was opened on November 3, 2010, in the SoHo district of Manhattan, New York City.[2] The store closed in December 2016.

In the summer of 2014, the sisters opened a pop-up retail store in Southampton, New York, which was featured in Kourtney and Khloé Take The Hamptons, another spin-off series.[6]

Television series

The television series entitled Dash Dolls premiered on the E! cable network, on September 20, 2015. The reality series "follow[s] the lives of the Kardashian sisters' young, fun and hot D-A-S-H boutiques employees as they navigate the hectic life of a twenty-something in Hollywood while representing the Kardashian brand."[7]

References

  1. ^ Paquette, Danielle (July 16, 2012). "Kim Kardashian, Kanye West canoodle at Melrose Dash grand opening". Los Angeles Times. Archived from the original on June 4, 2016. Retrieved May 10, 2016.
  2. ^ a b Wilson, Eric (November 17, 2010). "Kim Kardashian, Inc". The New York Times. Archived from the original on June 6, 2022. Retrieved December 13, 2010.
  3. ^ "Kourtney And Khloe Kardashian Open New Dash Boutique In Miami". ThaIndian.com. August 17, 2009. Archived from the original on October 1, 2015. Retrieved December 12, 2010.
  4. ^ Setoodeh, Ramin (April 24, 2015). "Kim Kardashian West On Her Empire and Bruce Jenner's Transition". Variety. Archived from the original on October 1, 2015. Retrieved September 18, 2015.
  5. ^ Gonsalez, Maria (May 20, 2009). "The Kardashian sisters attend the Grand Opening of new boutique 'Dash Miami'". Buddy TV. Archived from the original on September 14, 2016. Retrieved May 10, 2016.
  6. ^ "Kourtney Kardashian & Khloe Kardashian Opening Hamptons Dash Pop-Up In Southampton - Lifestyle - Style News". www.hamptons.com. Archived from the original on 2017-06-07. Retrieved 2014-06-16.
  7. ^ Rice, Lynette (April 1, 2015). "Kardashians Announce Dash Dolls Reality Show". People. Archived from the original on April 5, 2015. Retrieved April 2, 2015.